Marshall County, Alabama Demographics 2026

Population Overview

Marshall County is located in Alabama with a total population of 98,712. It is the 14th most populous county out of 67 in Alabama.

Age Demographics

The median age in Marshall County is 38.6 years. This is 2% lower than the state median of 39.3 years.

Economy, Income & Housing

The median household income in Marshall County is $60,946. This is 2% lower than the state median of $62,027. Compared to the national median of $78,538, household income here is 22% lower. The poverty rate stands at 16.3%. This is 4% higher than the state poverty rate of 15.6%. The unemployment rate is 3.7%. This is 23% lower than the state rate of 4.8%. The median home value is $183,400. Housing costs are 6% lower than the state median of $195,100. The home-value-to-income ratio is 3.0x. 75.5% of occupied housing units are owner-occupied. This homeownership rate is 8% higher than the state average of 69.9%.

Race & Ethnicity

The largest racial or ethnic group in Marshall County is White (non-Hispanic), making up 77.3% of the population. Hispanic or Latino residents account for 16.6%. The Black or African American population (2.5%) is well below the state average of 25.9%. The Hispanic or Latino population is significantly higher than the state average (16.6% vs 5.4%). The Asian population (0.6%) is well below the state average of 1.4%.

Education

21.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 23% lower than the state rate of 27.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 84.4%.