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Bay County, Michigan Demographics 2026

Bay County, Michigan has a population of 103,235, the 20th most populous county in Michigan. The median household income is $60,523 and the median home value is $135,100. The poverty rate is 14.0%.

Bay County Quick Facts

Population 103,235
Median Household Income $60,523
Median Home Value $135,100
Poverty Rate 14.0%
Unemployment Rate 4.6%
Median Age 43.8 years
Homeownership Rate 76.4%
Affordability Ratio 2.2x
Bachelor's Degree+ 21.4%
High School Graduation 91.8%
Cities/Places 4
Population 103,235 20th of 83
Median Income $60,523 15% lower state
Poverty Rate 14.0%
Unemployment 4.6%

Economy & Housing

Employment

4.6% Unemployment Rate State: 5.8% | National: 5.2%
59.1% Labor Force Participation

Housing Overview

Owner 76.4%
Renter 23.6%
Affordability Index Very Affordable
2.2x home value to income ratio

People & Demographics

Diversity Index

21out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 44 | National average: 60

Education

Cities & Places in Bay County

CityPopulationMedian IncomePovertyHome Value
Bay City city32,445$47,90421.5%$89,900
Essexville city3,344$76,1824.9%$121,200
Auburn city2,045$68,9356.9%$157,500
Pinconning city1,384$64,30913.0%$69,200

Population Overview

Bay County is located in Michigan with a total population of 103,235. It is the 20th most populous county out of 83 in Michigan. The county encompasses 4 Census-designated places.

Age Demographics

The median age in Bay County is 43.8 years. This is 9% higher than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Bay County is $60,523. This is 15% lower than the state median of $71,149. Compared to the national median of $78,538, household income here is 23% lower. The poverty rate stands at 14.0%. This is 8% higher than the state poverty rate of 13.1%. The unemployment rate is 4.6%. This is 21% lower than the state rate of 5.8%. The median home value is $135,100. Housing costs are 38% lower than the state median of $217,600. With a home-value-to-income ratio of just 2.2x, Bay County is one of the most affordable housing markets in the area. 76.4% of occupied housing units are owner-occupied. This homeownership rate is 5% higher than the state average of 72.9%.

Race & Ethnicity

Bay County has a predominantly White (non-Hispanic) population, comprising 88.6% of all residents. Hispanic or Latino residents account for 5.8%. The Black or African American population (1.3%) is well below the state average of 13.2%. The Asian population (0.4%) is well below the state average of 3.3%.

Education

21.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 33% lower than the state rate of 31.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.8%.

Frequently Asked Questions

What is the population of Bay County, Michigan?

Bay County has a population of 103,235, making it the 20th most populous county in Michigan.

What is the median income in Bay County?

The median household income in Bay County is $60,523 with a poverty rate of 14.0%.

How many cities are in Bay County, Michigan?

Bay County contains 4 Census-designated places.