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Norton Shores city, Michigan Demographics & Population 2026

As of 2026, Norton Shores city, Michigan has a total population of 25,000, the 50th largest city in Michigan, with a median household income of $73,390, which is 3% higher than the state average. The poverty rate is 5.8%.

Norton Shores city Quick Facts

Population 25,000
Median Household Income $73,390
Median Home Value $214,000
Poverty Rate 5.8%
Unemployment Rate 5.5%
Median Age 40.1 years
Homeownership Rate 85.9%
Affordability Ratio 2.9x
Bachelor's Degree or Higher 33.2%
High School Graduation Rate 95.4%
Diversity Index 23/100
Population 25,000 50th of 745
Median Income $73,390 top 30%
Poverty Rate 5.8% 54% lower national
Median Home Value $214,000 top 30%

How Norton Shores city Compares

Economy & Housing

Employment

5.5% Unemployment Rate State: 5.8% | National: 5.2%
60.8% Labor Force Participation

Housing Overview

Owner 85.9%
Renter 14.1%
Affordability Index Very Affordable
2.9x home value to income ratio

People & Demographics

Diversity Index

23out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 44 | National average: 60

Education

Norton Shores city Rankings in Michigan

#50 Population of 745
#199 Median Income of 745
#178 Education of 745
#191 Home Value of 745

Explore Michigan Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Other Cities in Muskegon County

CityPopulationMedian IncomePovertyHome Value
Muskegon city 37,203 $46,342 20.2% $121,800
Muskegon Heights city 9,902 $33,780 37.1% $55,800
Roosevelt Park city 4,148 $60,938 8.0% $178,600
North Muskegon city 4,089 $101,087 6.6% $241,100
Whitehall city 2,974 $58,750 17.2% $205,800
Montague city 2,630 $69,375 5.8% $184,700

Cities Similar to Norton Shores city

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Romulus city24,951$72,235$149,10017.8%11.0%
Walker city25,201$73,835$266,40036.5%7.7%
Auburn Hills city24,911$78,727$233,90047.0%11.2%
Wyandotte city24,593$67,846$159,70021.1%15.3%
Allendale CDP25,741$68,449$287,60042.9%30.6%

Population Overview

Norton Shores city is a small city located in Michigan, within Muskegon County. The total population is 25,000. It ranks as the 50th most populous out of 745 cities and towns in Michigan.

Age Demographics

The median age in Norton Shores city is 40.1 years. This is about average than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Norton Shores city is $73,390. This is 3% higher than the state median of $71,149. Compared to the national median of $78,538, household income here is 7% lower. The poverty rate stands at 5.8%. This is 56% lower than the state poverty rate of 13.1%. The unemployment rate is 5.5%. This is 5% lower than the state rate of 5.8%. The median home value is $214,000. Housing costs are 2% lower than the state median of $217,600. With a home-value-to-income ratio of just 2.9x, Norton Shores city is one of the most affordable housing markets in the area. 85.9% of occupied housing units are owner-occupied. This homeownership rate is 18% higher than the state average of 72.9%.

Race & Ethnicity

Norton Shores city has a predominantly White (non-Hispanic) population, comprising 87.7% of all residents. Black or African American residents account for 3.9%. The Black or African American population (3.9%) is well below the state average of 13.2%. The Asian population (0.9%) is well below the state average of 3.3%.

Education

33.2% of residents aged 25 and older hold a bachelor's degree or higher. This is 4% higher than the state rate of 31.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.4%.

Data Sources & Methodology

All demographic data for Norton Shores city, Michigan is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Michigan state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 745 Census-designated places in Michigan. For official data, visit data.census.gov.

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Frequently Asked Questions

What is the population of Norton Shores city, Michigan?

Norton Shores city, Michigan has a population of 25,000 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Norton Shores city, MI?

The median household income in Norton Shores city is $73,390, which is 7% lower the national median of $78,538.

What is the poverty rate in Norton Shores city, MI?

The poverty rate in Norton Shores city is 5.8%. This means approximately 1,432 residents live below the federal poverty line.

What is the racial makeup of Norton Shores city, Michigan?

Norton Shores city's population is 87.7% White, 3.9% Black, 3.3% Hispanic/Latino, and 0.9% Asian.

What is the median home value in Norton Shores city, MI?

The median home value in Norton Shores city is $214,000. The home-value-to-income ratio is 2.9x.

How educated is Norton Shores city, Michigan?

33.2% of adults (25+) in Norton Shores city hold a bachelor's degree or higher, and 9.4% hold a graduate or professional degree.