Rowland town, North Carolina Demographics & Population 2026
As of 2026, Rowland town, North Carolina has a total population of 972, the 467th largest city in North Carolina, with a median household income of $31,667, which is 55% lower than the state average. The poverty rate is 33.3%.
Key Takeaways
- Household income is 55% below the state average, indicating significant economic challenges.
- More than 1 in 4 residents live below the poverty line (33.3%), well above the national average of 12.4%.
Rowland town Quick Facts
How Rowland town Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 57 | National average: 60
Education
Educational Attainment (Adults 25+)
Rowland town Rankings in North Carolina
Explore North Carolina Rankings
Other Cities in Robeson County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Red Springs town | 3,107 | $19,752 | 39.1% | $85,400 |
| Pembroke town | 2,823 | $22,940 | 43.7% | $114,700 |
| St. Pauls town | 2,628 | $33,667 | 38.9% | $118,300 |
| Maxton town | 2,398 | $22,632 | 43.0% | $79,600 |
| Fairmont town | 2,326 | $36,493 | 31.5% | $88,500 |
| Parkton town | 515 | $55,000 | 15.9% | $150,400 |
| Rennert town | 267 | N/A | 31.4% | $45,800 |
| Lumber Bridge town | 65 | $63,750 | 10.8% | $160,000 |
| Orrum town | 56 | $23,000 | 28.6% | $77,500 |
Cities Similar to Rowland town
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Brunswick town | 981 | $28,542 | $83,900 | 4.8% | 57.7% |
| Manns Harbor CDP | 972 | $27,087 | $205,100 | 13.3% | 23.8% |
| Barker Heights CDP | 1,025 | $28,929 | $199,700 | 3.3% | 41.3% |
| Rougemont CDP | 877 | N/A | $219,000 | 22.0% | 2.3% |
| Clarkton town | 875 | N/A | $137,500 | 10.7% | 48.2% |
Population Overview
Rowland town is a small community located in North Carolina, within Robeson County. The total population is 972. It ranks as the 467th most populous out of 774 cities and towns in North Carolina.
Age Demographics
The median age in Rowland town is 44.3 years. This is 13% higher than the state median of 39.1 years.
Economy, Income & Housing
The median household income in Rowland town is $31,667. This is 55% lower than the state median of $69,904. Compared to the national median of $78,538, household income here is 60% lower. The poverty rate stands at 33.3%. This is 153% higher than the state poverty rate of 13.2%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 8.0%. This is 65% higher than the state rate of 4.8%. The median home value is $108,700. Housing costs are 58% lower than the state median of $259,400. The home-value-to-income ratio is 3.4x. 57.5% of occupied housing units are owner-occupied. This homeownership rate is 13% lower than the state average of 66.4%.
Race & Ethnicity
The largest racial or ethnic group in Rowland town is Black or African American, making up 68.9% of the population. White (non-Hispanic) residents account for 19.6%. The White (non-Hispanic) population (19.6%) is well below the state average of 60.7%. The Black or African American population is significantly higher than the state average (68.9% vs 20.3%). The Asian population (0.3%) is well below the state average of 3.1%.
Education
14.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 57% lower than the state rate of 34.7%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 88.2%.
Data Sources & Methodology
All demographic data for Rowland town, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 774 Census-designated places in North Carolina. For official data, visit data.census.gov.
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Frequently Asked Questions
What is the population of Rowland town, North Carolina?
Rowland town, North Carolina has a population of 972 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rowland town, NC?
The median household income in Rowland town is $31,667, which is 60% lower the national median of $78,538.
What is the poverty rate in Rowland town, NC?
The poverty rate in Rowland town is 33.3%. This means approximately 316 residents live below the federal poverty line.
What is the racial makeup of Rowland town, North Carolina?
Rowland town's population is 19.6% White, 68.9% Black, 0.0% Hispanic/Latino, and 0.3% Asian.
What is the median home value in Rowland town, NC?
The median home value in Rowland town is $108,700. The home-value-to-income ratio is 3.4x.
How educated is Rowland town, North Carolina?
14.8% of adults (25+) in Rowland town hold a bachelor's degree or higher, and 2.5% hold a graduate or professional degree.