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Southern Shores town, North Carolina Demographics & Population 2026

As of 2026, Southern Shores town, North Carolina has a total population of 3,119, the 253rd largest city in North Carolina, with a median household income of $116,859, which is 67% higher than the state average. The poverty rate is 0.8%.

Key Takeaways

Southern Shores town Quick Facts

Population 3,119
Median Household Income $116,859
Median Home Value $621,100
Poverty Rate 0.8%
Unemployment Rate 14.0%
Median Age 57.4 years
Homeownership Rate 87.9%
Affordability Ratio 5.3x
Bachelor's Degree or Higher 56.7%
High School Graduation Rate 98.9%
Diversity Index 9/100
Population 3,119 253rd of 774
Median Income $116,859 top 10%
Poverty Rate 0.8% 93% lower national
Median Home Value $621,100 top 10%

How Southern Shores town Compares

Economy & Housing

Employment

14.0% Unemployment Rate State: 4.8% | National: 5.2%
53.7% Labor Force Participation

Housing Overview

Owner 87.9%
Renter 12.1%
Affordability Index Expensive
5.3x home value to income ratio

People & Demographics

Diversity Index

9out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 57 | National average: 60

Education

Southern Shores town Rankings in North Carolina

#253 Population of 774
#36 Median Income of 774
#58 Education of 774
#16 Home Value of 774

Cities Similar to Southern Shores town

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Avery Creek CDP2,998$107,684$326,20040.2%0.0%
Lake Royale CDP2,959$96,250$263,00021.1%6.6%
Nags Head town3,164$87,619$451,10051.6%2.6%
Belville town3,183$86,875$257,10033.4%7.7%
Flat Rock village3,502$103,981$563,60065.1%9.0%

Population Overview

Southern Shores town is a small community located in North Carolina. The total population is 3,119. It ranks as the 253rd most populous out of 774 cities and towns in North Carolina.

Age Demographics

The median age in Southern Shores town is 57.4 years. This is 47% higher than the state median of 39.1 years. Only 14.6% of residents are under 18, indicating fewer families with children. 12.6% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Southern Shores town is $116,859. This is 67% higher than the state median of $69,904. Compared to the national median of $78,538, household income here is 49% higher. The poverty rate stands at 0.8%. This is 94% lower than the state poverty rate of 13.2%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 14.0%. This is 189% higher than the state rate of 4.8%. The median home value is $621,100. Housing costs are 139% higher than the state median of $259,400. The home-value-to-income ratio is 5.3x. 87.9% of occupied housing units are owner-occupied. This homeownership rate is 32% higher than the state average of 66.4%.

Race & Ethnicity

Southern Shores town has a predominantly White (non-Hispanic) population, comprising 95.2% of all residents. Asian residents account for 0.4%. The White (non-Hispanic) population is significantly higher than the state average (95.2% vs 60.7%). The Hispanic or Latino population (0.3%) is well below the state average of 10.9%. The Asian population (0.4%) is well below the state average of 3.1%.

Education

56.7% of residents aged 25 and older hold a bachelor's degree or higher. This places Southern Shores town in the top 10% of all cities in the state for educational attainment. This is 63% higher than the state rate of 34.7%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.9%. Notably, 23.9% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Southern Shores town, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 774 Census-designated places in North Carolina. For official data, visit data.census.gov.

Free data download: Get all North Carolina city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Southern Shores town, North Carolina?

Southern Shores town, North Carolina has a population of 3,119 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Southern Shores town, NC?

The median household income in Southern Shores town is $116,859, which is 49% higher the national median of $78,538.

What is the poverty rate in Southern Shores town, NC?

The poverty rate in Southern Shores town is 0.8%. This means approximately 26 residents live below the federal poverty line.

What is the racial makeup of Southern Shores town, North Carolina?

Southern Shores town's population is 95.2% White, 0.0% Black, 0.3% Hispanic/Latino, and 0.4% Asian.

What is the median home value in Southern Shores town, NC?

The median home value in Southern Shores town is $621,100. The home-value-to-income ratio is 5.3x.

How educated is Southern Shores town, North Carolina?

56.7% of adults (25+) in Southern Shores town hold a bachelor's degree or higher, and 23.9% hold a graduate or professional degree.