Southern Shores town, North Carolina Demographics & Population 2026
As of 2026, Southern Shores town, North Carolina has a total population of 3,119, the 253rd largest city in North Carolina, with a median household income of $116,859, which is 67% higher than the state average. The poverty rate is 0.8%.
Key Takeaways
- Household income is 67% above the state average — one of the wealthiest communities in North Carolina.
- An exceptionally low poverty rate of 0.8% — among the lowest in North Carolina.
- 56.7% of adults hold a bachelor's degree or higher — top 10% in North Carolina.
- Unemployment rate of 14.0% is notably above the national average.
Southern Shores town Quick Facts
How Southern Shores town Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 57 | National average: 60
Education
Educational Attainment (Adults 25+)
Southern Shores town Rankings in North Carolina
Explore North Carolina Rankings
Cities Similar to Southern Shores town
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Avery Creek CDP | 2,998 | $107,684 | $326,200 | 40.2% | 0.0% |
| Lake Royale CDP | 2,959 | $96,250 | $263,000 | 21.1% | 6.6% |
| Nags Head town | 3,164 | $87,619 | $451,100 | 51.6% | 2.6% |
| Belville town | 3,183 | $86,875 | $257,100 | 33.4% | 7.7% |
| Flat Rock village | 3,502 | $103,981 | $563,600 | 65.1% | 9.0% |
Population Overview
Southern Shores town is a small community located in North Carolina. The total population is 3,119. It ranks as the 253rd most populous out of 774 cities and towns in North Carolina.
Age Demographics
The median age in Southern Shores town is 57.4 years. This is 47% higher than the state median of 39.1 years. Only 14.6% of residents are under 18, indicating fewer families with children. 12.6% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Southern Shores town is $116,859. This is 67% higher than the state median of $69,904. Compared to the national median of $78,538, household income here is 49% higher. The poverty rate stands at 0.8%. This is 94% lower than the state poverty rate of 13.2%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 14.0%. This is 189% higher than the state rate of 4.8%. The median home value is $621,100. Housing costs are 139% higher than the state median of $259,400. The home-value-to-income ratio is 5.3x. 87.9% of occupied housing units are owner-occupied. This homeownership rate is 32% higher than the state average of 66.4%.
Race & Ethnicity
Southern Shores town has a predominantly White (non-Hispanic) population, comprising 95.2% of all residents. Asian residents account for 0.4%. The White (non-Hispanic) population is significantly higher than the state average (95.2% vs 60.7%). The Hispanic or Latino population (0.3%) is well below the state average of 10.9%. The Asian population (0.4%) is well below the state average of 3.1%.
Education
56.7% of residents aged 25 and older hold a bachelor's degree or higher. This places Southern Shores town in the top 10% of all cities in the state for educational attainment. This is 63% higher than the state rate of 34.7%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.9%. Notably, 23.9% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Southern Shores town, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 774 Census-designated places in North Carolina. For official data, visit data.census.gov.
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Frequently Asked Questions
What is the population of Southern Shores town, North Carolina?
Southern Shores town, North Carolina has a population of 3,119 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Southern Shores town, NC?
The median household income in Southern Shores town is $116,859, which is 49% higher the national median of $78,538.
What is the poverty rate in Southern Shores town, NC?
The poverty rate in Southern Shores town is 0.8%. This means approximately 26 residents live below the federal poverty line.
What is the racial makeup of Southern Shores town, North Carolina?
Southern Shores town's population is 95.2% White, 0.0% Black, 0.3% Hispanic/Latino, and 0.4% Asian.
What is the median home value in Southern Shores town, NC?
The median home value in Southern Shores town is $621,100. The home-value-to-income ratio is 5.3x.
How educated is Southern Shores town, North Carolina?
56.7% of adults (25+) in Southern Shores town hold a bachelor's degree or higher, and 23.9% hold a graduate or professional degree.