Brandon city, South Dakota Demographics & Population 2026
As of 2026, Brandon city, South Dakota has a total population of 10,996, the 13th largest city in South Dakota, with a median household income of $104,806, which is 45% higher than the state average. The poverty rate is 2.6%.
Key Takeaways
- Household income is 45% above the state average — one of the wealthiest communities in South Dakota.
- An exceptionally low poverty rate of 2.6% — among the lowest in South Dakota.
- 40.6% of adults hold a bachelor's degree or higher — top 10% in South Dakota.
- Near full employment with an unemployment rate of just 1.5%.
Brandon city Quick Facts
How Brandon city Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 33 | National average: 60
Education
Educational Attainment (Adults 25+)
Brandon city Rankings in South Dakota
Explore South Dakota Rankings
Other Cities in Minnehaha County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Sioux Falls city | 197,642 | $74,714 | 9.6% | $271,400 |
| Dell Rapids city | 3,947 | $101,250 | 6.2% | $284,400 |
| Hartford city | 3,412 | $95,426 | 6.1% | $223,400 |
| Baltic city | 1,512 | $105,132 | 0.7% | $240,200 |
| Crooks city | 1,216 | $104,479 | 0.3% | $270,500 |
| Garretson city | 1,166 | $66,375 | 3.3% | $197,400 |
| Valley Springs city | 967 | $97,031 | 7.4% | $178,900 |
| Colton city | 802 | $82,639 | 13.3% | $186,000 |
| Humboldt town | 674 | $97,292 | 0.6% | $209,200 |
Cities Similar to Brandon city
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Box Elder city | 12,457 | $73,698 | $271,800 | 29.8% | 7.4% |
| Harrisburg city | 7,790 | $101,534 | $281,400 | 40.5% | 1.5% |
| Vermillion city | 11,800 | $52,815 | $210,200 | 50.6% | 25.1% |
| Spearfish city | 12,551 | $59,731 | $309,200 | 43.6% | 15.2% |
| Pierre city | 14,008 | $74,053 | $219,500 | 34.8% | 10.3% |
Population Overview
Brandon city is a small city located in South Dakota, within Minnehaha County. The total population is 10,996. It ranks as the 13th most populous out of 439 cities and towns in South Dakota.
Age Demographics
The median age in Brandon city is 37.7 years. This is about average than the state median of 37.7 years. With 30.8% of the population under 18, Brandon city has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in Brandon city is $104,806. This is 45% higher than the state median of $72,421. Compared to the national median of $78,538, household income here is 33% higher. The poverty rate stands at 2.6%. This is 78% lower than the state poverty rate of 12.0%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 1.5%. This is 50% lower than the state rate of 3.0%. The median home value is $317,300. Housing costs are 34% higher than the state median of $236,800. The home-value-to-income ratio is 3.0x. 80.3% of occupied housing units are owner-occupied. This homeownership rate is 17% higher than the state average of 68.6%.
Race & Ethnicity
Brandon city has a predominantly White (non-Hispanic) population, comprising 90.9% of all residents. Hispanic or Latino residents account for 4.5%. The Asian population (0.1%) is well below the state average of 1.4%.
Education
40.6% of residents aged 25 and older hold a bachelor's degree or higher. This places Brandon city in the top 10% of all cities in the state for educational attainment. This is 31% higher than the state rate of 31.1%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.4%.
Data Sources & Methodology
All demographic data for Brandon city, South Dakota is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against South Dakota state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 439 Census-designated places in South Dakota. For official data, visit data.census.gov.
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Frequently Asked Questions
What is the population of Brandon city, South Dakota?
Brandon city, South Dakota has a population of 10,996 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Brandon city, SD?
The median household income in Brandon city is $104,806, which is 33% higher the national median of $78,538.
What is the poverty rate in Brandon city, SD?
The poverty rate in Brandon city is 2.6%. This means approximately 286 residents live below the federal poverty line.
What is the racial makeup of Brandon city, South Dakota?
Brandon city's population is 90.9% White, 3.0% Black, 4.5% Hispanic/Latino, and 0.1% Asian.
What is the median home value in Brandon city, SD?
The median home value in Brandon city is $317,300. The home-value-to-income ratio is 3.0x.
How educated is Brandon city, South Dakota?
40.6% of adults (25+) in Brandon city hold a bachelor's degree or higher, and 13.6% hold a graduate or professional degree.