Colby city, Wisconsin Demographics & Population 2026
As of 2026, Colby city, Wisconsin has a total population of 2,118, the 263rd largest city in Wisconsin, with a median household income of $52,574, which is 31% lower than the state average. The poverty rate is 16.0%.
Key Takeaways
- Household income is 31% below the state average, indicating significant economic challenges.
- Near full employment with an unemployment rate of just 2.0%.
Colby city Quick Facts
How Colby city Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 36 | National average: 60
Education
Educational Attainment (Adults 25+)
Colby city Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Marathon County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Wausau city | 39,893 | $61,877 | 14.4% | $155,900 |
| Weston village | 15,784 | $75,565 | 7.7% | $215,900 |
| Kronenwetter village | 8,420 | $107,268 | 7.7% | $240,700 |
| Rothschild village | 5,532 | $87,250 | 9.5% | $188,000 |
| Mosinee city | 4,492 | $71,314 | 10.3% | $150,000 |
| Maine village | 2,608 | $110,592 | 2.1% | $262,100 |
| Abbotsford city | 2,100 | $59,943 | 17.0% | $135,600 |
| Schofield city | 2,020 | $65,478 | 9.8% | $144,200 |
| Spencer village | 1,621 | $74,245 | 2.2% | $143,000 |
| Stratford village | 1,439 | $65,880 | 12.6% | $189,700 |
Cities Similar to Colby city
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Abbotsford city | 2,100 | $59,943 | $135,600 | 14.7% | 17.0% |
| Butler village | 2,003 | $55,577 | $216,300 | 30.4% | 9.1% |
| Chetek city | 2,017 | $59,554 | $156,500 | 17.1% | 14.2% |
| Spooner city | 2,203 | $44,474 | $141,800 | 17.0% | 20.9% |
| Adams city | 2,144 | $41,917 | $101,200 | 13.7% | 23.9% |
Population Overview
Colby city is a small community located in Wisconsin, within Marathon County. The total population is 2,118. It ranks as the 263rd most populous out of 807 cities and towns in Wisconsin.
Age Demographics
The median age in Colby city is 38.2 years. This is 5% lower than the state median of 40.1 years. With 29.5% of the population under 18, Colby city has a notably young demographic profile, suggesting a family-oriented community. 10.2% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Colby city is $52,574. This is 31% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 33% lower. The poverty rate stands at 16.0%. This is 51% higher than the state poverty rate of 10.6%. The unemployment rate is 2.0%. This is 39% lower than the state rate of 3.3%. The median home value is $147,900. Housing costs are 40% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.8x, Colby city is one of the most affordable housing markets in the area. 56.9% of occupied housing units are owner-occupied. This homeownership rate is 16% lower than the state average of 67.9%.
Race & Ethnicity
The largest racial or ethnic group in Colby city is White (non-Hispanic), making up 72.0% of the population. Hispanic or Latino residents account for 24.8%. The Hispanic or Latino population is significantly higher than the state average (24.8% vs 7.8%). The Asian population (0.1%) is well below the state average of 2.9%.
Education
15.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 52% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 86.7%.
Data Sources & Methodology
All demographic data for Colby city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.
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Frequently Asked Questions
What is the population of Colby city, Wisconsin?
Colby city, Wisconsin has a population of 2,118 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Colby city, WI?
The median household income in Colby city is $52,574, which is 33% lower the national median of $78,538.
What is the poverty rate in Colby city, WI?
The poverty rate in Colby city is 16.0%. This means approximately 318 residents live below the federal poverty line.
What is the racial makeup of Colby city, Wisconsin?
Colby city's population is 72.0% White, 0.0% Black, 24.8% Hispanic/Latino, and 0.1% Asian.
What is the median home value in Colby city, WI?
The median home value in Colby city is $147,900. The home-value-to-income ratio is 2.8x.
How educated is Colby city, Wisconsin?
15.7% of adults (25+) in Colby city hold a bachelor's degree or higher, and 3.2% hold a graduate or professional degree.