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Green Bay city, Wisconsin Demographics & Population 2026

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3rd Largest3rd most populous city in Wisconsin

As of 2026, Green Bay city, Wisconsin has a total population of 106,585, the 3rd largest city in Wisconsin, with a median household income of $62,546, which is 17% lower than the state average. The poverty rate is 16.5%.

Key Takeaways

Green Bay city Quick Facts

Population 106,585
Median Household Income $62,546
Median Home Value $191,500
Poverty Rate 16.5%
Unemployment Rate 4.3%
Median Age 35.7 years
Homeownership Rate 55.9%
Affordability Ratio 3.1x
Bachelor's Degree or Higher 25.6%
High School Graduation Rate 89.0%
Diversity Index 52/100
Population 106,585 3rd of 807
Median Income $62,546 below average
Poverty Rate 16.5% 33% higher national
Median Home Value $191,500 average

How Green Bay city Compares

Economy & Housing

Employment

4.3% Unemployment Rate State: 3.3% | National: 5.2%
68.0% Labor Force Participation

Housing Overview

Owner 55.9%
Renter 44.1%
Affordability Index Affordable
3.1x home value to income ratio

People & Demographics

Diversity Index

52out of 100
Moderate Diversity

Moderate diversity with one or two groups making up the majority.

State average: 36 | National average: 60

Education

Green Bay city Rankings in Wisconsin

#3 Population of 807
#490 Median Income of 807
#303 Education of 807
#352 Home Value of 807

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Other Cities in Brown County

CityPopulationMedian IncomePovertyHome Value
De Pere city 25,368 $80,550 6.5% $253,900
Ashwaubenon village 16,931 $71,180 12.5% $245,100
Bellevue village 16,255 $80,750 4.9% $267,700
Allouez village 14,023 $90,035 3.8% $217,100
Suamico village 13,003 $113,614 2.4% $341,100
Hobart village 10,418 $111,918 3.2% $363,500
Denmark village 2,472 $72,083 11.0% $174,200

Cities Similar to Green Bay city

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Kenosha city99,147$68,532$210,50028.9%13.8%
Racine city77,155$55,705$158,10021.5%18.0%
Eau Claire city69,274$65,369$228,00035.0%14.2%
Appleton city74,873$77,450$211,50037.0%8.5%
Oshkosh city66,247$61,929$168,40027.3%15.9%

Population Overview

Green Bay city is a major urban center located in Wisconsin, within Brown County. The total population is 106,585. It ranks as the 3rd most populous out of 807 cities and towns in Wisconsin.

Age Demographics

The median age in Green Bay city is 35.7 years. This is 11% lower than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Green Bay city is $62,546. This is 17% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 20% lower. The poverty rate stands at 16.5%. This is 56% higher than the state poverty rate of 10.6%. The unemployment rate is 4.3%. This is 30% higher than the state rate of 3.3%. The median home value is $191,500. Housing costs are 23% lower than the state median of $247,400. The home-value-to-income ratio is 3.1x. 55.9% of occupied housing units are owner-occupied. This homeownership rate is 18% lower than the state average of 67.9%.

Race & Ethnicity

The largest racial or ethnic group in Green Bay city is White (non-Hispanic), making up 65.4% of the population. Hispanic or Latino residents account for 18.1%. The Hispanic or Latino population is significantly higher than the state average (18.1% vs 7.8%).

Education

25.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 22% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 89.0%.

Data Sources & Methodology

All demographic data for Green Bay city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.

Free data download: Get all Wisconsin city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Green Bay city, Wisconsin?

Green Bay city, Wisconsin has a population of 106,585 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Green Bay city, WI?

The median household income in Green Bay city is $62,546, which is 20% lower the national median of $78,538.

What is the poverty rate in Green Bay city, WI?

The poverty rate in Green Bay city is 16.5%. This means approximately 17,158 residents live below the federal poverty line.

What is the racial makeup of Green Bay city, Wisconsin?

Green Bay city's population is 65.4% White, 3.7% Black, 18.1% Hispanic/Latino, and 4.0% Asian.

What is the median home value in Green Bay city, WI?

The median home value in Green Bay city is $191,500. The home-value-to-income ratio is 3.1x.

How educated is Green Bay city, Wisconsin?

25.6% of adults (25+) in Green Bay city hold a bachelor's degree or higher, and 7.1% hold a graduate or professional degree.