New Berlin city, Wisconsin Demographics & Population 2026
As of 2026, New Berlin city, Wisconsin has a total population of 40,384, the 17th largest city in Wisconsin, with a median household income of $97,414, which is 29% higher than the state average. The poverty rate is 3.6%.
Key Takeaways
- An exceptionally low poverty rate of 3.6% — among the lowest in Wisconsin.
- 46.6% of adults hold a bachelor's degree or higher — top 10% in Wisconsin.
New Berlin city Quick Facts
How New Berlin city Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 36 | National average: 60
Education
Educational Attainment (Adults 25+)
New Berlin city Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Waushara County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Berlin city | 5,523 | $55,216 | 17.6% | $143,800 |
| Redgranite village | 1,977 | $65,263 | 4.1% | $105,700 |
| Wautoma city | 1,882 | $36,250 | 23.7% | $108,900 |
| Plainfield village | 1,057 | $50,357 | 14.3% | $95,500 |
| Wild Rose village | 942 | $46,491 | 15.5% | $110,800 |
| Coloma village | 564 | $71,875 | 5.5% | $115,200 |
| Lohrville village | 494 | $62,000 | 12.2% | $112,500 |
| Hancock village | 439 | $48,255 | 27.1% | $147,200 |
Cities Similar to New Berlin city
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Menomonee Falls village | 38,963 | $98,460 | $341,600 | 48.8% | 5.0% |
| Oak Creek city | 36,473 | $93,120 | $305,100 | 38.4% | 4.4% |
| Sun Prairie city | 36,455 | $90,521 | $339,800 | 50.9% | 6.1% |
| Brookfield city | 41,592 | $124,026 | $419,300 | 62.8% | 3.5% |
| Franklin city | 35,751 | $108,342 | $343,400 | 45.4% | 6.9% |
Population Overview
New Berlin city is a mid-sized community located in Wisconsin, within Waushara County. The total population is 40,384. It ranks as the 17th most populous out of 807 cities and towns in Wisconsin.
Age Demographics
The median age in New Berlin city is 45.9 years. This is 14% higher than the state median of 40.1 years.
Economy, Income & Housing
The median household income in New Berlin city is $97,414. This is 29% higher than the state median of $75,670. Compared to the national median of $78,538, household income here is 24% higher. The poverty rate stands at 3.6%. This is 66% lower than the state poverty rate of 10.6%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 2.7%. This is 18% lower than the state rate of 3.3%. The median home value is $343,500. Housing costs are 39% higher than the state median of $247,400. The home-value-to-income ratio is 3.5x. 76.0% of occupied housing units are owner-occupied. This homeownership rate is 12% higher than the state average of 67.9%.
Race & Ethnicity
The largest racial or ethnic group in New Berlin city is White (non-Hispanic), making up 84.9% of the population. Asian residents account for 5.8%. The Black or African American population (2.0%) is well below the state average of 6.0%. The Asian population is significantly higher than the state average (5.8% vs 2.9%).
Education
46.6% of residents aged 25 and older hold a bachelor's degree or higher. This places New Berlin city in the top 10% of all cities in the state for educational attainment. This is 42% higher than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.0%. Notably, 15.0% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for New Berlin city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.
Free data download: Get all Wisconsin city and county demographics as CSV. Download Cities CSV | Download Counties CSV
Frequently Asked Questions
What is the population of New Berlin city, Wisconsin?
New Berlin city, Wisconsin has a population of 40,384 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New Berlin city, WI?
The median household income in New Berlin city is $97,414, which is 24% higher the national median of $78,538.
What is the poverty rate in New Berlin city, WI?
The poverty rate in New Berlin city is 3.6%. This means approximately 1,452 residents live below the federal poverty line.
What is the racial makeup of New Berlin city, Wisconsin?
New Berlin city's population is 84.9% White, 2.0% Black, 4.5% Hispanic/Latino, and 5.8% Asian.
What is the median home value in New Berlin city, WI?
The median home value in New Berlin city is $343,500. The home-value-to-income ratio is 3.5x.
How educated is New Berlin city, Wisconsin?
46.6% of adults (25+) in New Berlin city hold a bachelor's degree or higher, and 15.0% hold a graduate or professional degree.