Price County, Wisconsin Demographics 2026

Population Overview

Price County is located in Wisconsin with a total population of 14,077. It is the 66th most populous county out of 72 in Wisconsin. The county encompasses 5 Census-designated places.

Age Demographics

The median age in Price County is 52.5 years. This is 31% higher than the state median of 40.1 years. 10.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Price County is $58,720. This is 22% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 25% lower. The poverty rate stands at 13.0%. This is 23% higher than the state poverty rate of 10.6%. The unemployment rate is 2.8%. This is 16% lower than the state rate of 3.3%. The median home value is $146,000. Housing costs are 41% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.5x, Price County is one of the most affordable housing markets in the area. 81.5% of occupied housing units are owner-occupied. This homeownership rate is 20% higher than the state average of 67.9%.

Race & Ethnicity

Price County has a predominantly White (non-Hispanic) population, comprising 93.5% of all residents. Hispanic or Latino residents account for 1.7%. The Black or African American population (0.2%) is well below the state average of 6.0%. The Hispanic or Latino population (1.7%) is well below the state average of 7.8%. The Asian population (0.5%) is well below the state average of 2.9%.

Education

17.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 48% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.3%.