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Sturgeon Bay city, Wisconsin Demographics & Population 2026

As of 2026, Sturgeon Bay city, Wisconsin has a total population of 9,702, the 99th largest city in Wisconsin, with a median household income of $56,882, which is 25% lower than the state average. The poverty rate is 10.1%.

Sturgeon Bay city Quick Facts

Population 9,702
Median Household Income $56,882
Median Home Value $217,600
Poverty Rate 10.1%
Unemployment Rate 4.6%
Median Age 46.8 years
Homeownership Rate 64.1%
Affordability Ratio 3.8x
Bachelor's Degree or Higher 27.9%
High School Graduation Rate 96.5%
Diversity Index 20/100
Population 9,702 99th of 807
Median Income $56,882 bottom 30%
Poverty Rate 10.1% 19% lower national
Median Home Value $217,600 above average

How Sturgeon Bay city Compares

Economy & Housing

Employment

4.6% Unemployment Rate State: 3.3% | National: 5.2%
63.0% Labor Force Participation

Housing Overview

Owner 64.1%
Renter 35.9%
Affordability Index Affordable
3.8x home value to income ratio

People & Demographics

Diversity Index

20out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 36 | National average: 60

Education

Sturgeon Bay city Rankings in Wisconsin

#99 Population of 807
#586 Median Income of 807
#246 Education of 807
#267 Home Value of 807

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Other Cities in Door County

CityPopulationMedian IncomePovertyHome Value
Sister Bay village 1,016 $57,679 25.1% $328,700
Forestville village 576 $78,125 5.9% $152,700
Ephraim village 352 $79,479 9.1% $469,100
Egg Harbor village 327 $86,705 13.2% $417,700

Cities Similar to Sturgeon Bay city

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Shawano city9,236$56,457$127,20021.1%17.0%
Sparta city9,921$60,517$168,80017.0%12.0%
St. Francis city9,318$58,490$207,20030.1%15.0%
Tomah city9,505$51,185$162,90023.2%16.4%
Rice Lake city9,030$55,040$178,10025.9%10.2%

Population Overview

Sturgeon Bay city is a small city located in Wisconsin, within Door County. The total population is 9,702. It ranks as the 99th most populous out of 807 cities and towns in Wisconsin.

Age Demographics

The median age in Sturgeon Bay city is 46.8 years. This is 17% higher than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Sturgeon Bay city is $56,882. This is 25% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 28% lower. The poverty rate stands at 10.1%. This is 5% lower than the state poverty rate of 10.6%. The unemployment rate is 4.6%. This is 40% higher than the state rate of 3.3%. The median home value is $217,600. Housing costs are 12% lower than the state median of $247,400. The home-value-to-income ratio is 3.8x. 64.1% of occupied housing units are owner-occupied. This homeownership rate is 6% lower than the state average of 67.9%.

Race & Ethnicity

Sturgeon Bay city has a predominantly White (non-Hispanic) population, comprising 89.0% of all residents. Hispanic or Latino residents account for 5.2%. The Black or African American population (1.0%) is well below the state average of 6.0%. The Asian population (0.6%) is well below the state average of 2.9%.

Education

27.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 15% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.5%.

Data Sources & Methodology

All demographic data for Sturgeon Bay city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.

Free data download: Get all Wisconsin city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Sturgeon Bay city, Wisconsin?

Sturgeon Bay city, Wisconsin has a population of 9,702 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Sturgeon Bay city, WI?

The median household income in Sturgeon Bay city is $56,882, which is 28% lower the national median of $78,538.

What is the poverty rate in Sturgeon Bay city, WI?

The poverty rate in Sturgeon Bay city is 10.1%. This means approximately 963 residents live below the federal poverty line.

What is the racial makeup of Sturgeon Bay city, Wisconsin?

Sturgeon Bay city's population is 89.0% White, 1.0% Black, 5.2% Hispanic/Latino, and 0.6% Asian.

What is the median home value in Sturgeon Bay city, WI?

The median home value in Sturgeon Bay city is $217,600. The home-value-to-income ratio is 3.8x.

How educated is Sturgeon Bay city, Wisconsin?

27.9% of adults (25+) in Sturgeon Bay city hold a bachelor's degree or higher, and 8.8% hold a graduate or professional degree.