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Superior city, Wisconsin Demographics & Population 2026

As of 2026, Superior city, Wisconsin has a total population of 26,550, the 30th largest city in Wisconsin, with a median household income of $63,415, which is 16% lower than the state average. The poverty rate is 13.0%.

Superior city Quick Facts

Population 26,550
Median Household Income $63,415
Median Home Value $168,500
Poverty Rate 13.0%
Unemployment Rate 3.6%
Median Age 38.9 years
Homeownership Rate 61.2%
Affordability Ratio 2.7x
Bachelor's Degree or Higher 28.7%
High School Graduation Rate 94.1%
Diversity Index 21/100
Population 26,550 30th of 807
Median Income $63,415 average
Poverty Rate 13.0% 5% higher national
Median Home Value $168,500 average

How Superior city Compares

Economy & Housing

Employment

3.6% Unemployment Rate State: 3.3% | National: 5.2%
66.2% Labor Force Participation

Housing Overview

Owner 61.2%
Renter 38.8%
Affordability Index Very Affordable
2.7x home value to income ratio

People & Demographics

Diversity Index

21out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 36 | National average: 60

Education

Superior city Rankings in Wisconsin

#30 Population of 807
#476 Median Income of 807
#232 Education of 807
#431 Home Value of 807

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Other Cities in Douglas County

CityPopulationMedian IncomePovertyHome Value
Lake Nebagamon village 891 $75,341 5.1% $278,300
Solon Springs village 723 $60,625 10.6% $168,200
Superior village 668 $66,875 6.7% $266,300
Poplar village 610 $92,188 5.5% $197,400
Oliver village 370 $82,500 5.4% $189,800

Cities Similar to Superior city

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Stevens Point city25,497$56,218$189,70039.4%16.2%
Neenah city27,409$73,880$194,70035.7%9.8%
De Pere city25,368$80,550$253,90036.5%6.5%
Watertown city22,873$68,333$211,50019.0%10.0%
Mount Pleasant village27,694$90,189$269,90035.2%6.5%

Population Overview

Superior city is a mid-sized community located in Wisconsin, within Douglas County. The total population is 26,550. It ranks as the 30th most populous out of 807 cities and towns in Wisconsin.

Age Demographics

The median age in Superior city is 38.9 years. This is 3% lower than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Superior city is $63,415. This is 16% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 19% lower. The poverty rate stands at 13.0%. This is 23% higher than the state poverty rate of 10.6%. The unemployment rate is 3.6%. This is 9% higher than the state rate of 3.3%. The median home value is $168,500. Housing costs are 32% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.7x, Superior city is one of the most affordable housing markets in the area. 61.2% of occupied housing units are owner-occupied. This homeownership rate is 10% lower than the state average of 67.9%.

Race & Ethnicity

Superior city has a predominantly White (non-Hispanic) population, comprising 88.8% of all residents. Hispanic or Latino residents account for 2.1%. The Black or African American population (1.7%) is well below the state average of 6.0%. The Hispanic or Latino population (2.1%) is well below the state average of 7.8%.

Education

28.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 12% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.1%.

Data Sources & Methodology

All demographic data for Superior city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.

Free data download: Get all Wisconsin city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Superior city, Wisconsin?

Superior city, Wisconsin has a population of 26,550 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Superior city, WI?

The median household income in Superior city is $63,415, which is 19% lower the national median of $78,538.

What is the poverty rate in Superior city, WI?

The poverty rate in Superior city is 13.0%. This means approximately 3,341 residents live below the federal poverty line.

What is the racial makeup of Superior city, Wisconsin?

Superior city's population is 88.8% White, 1.7% Black, 2.1% Hispanic/Latino, and 1.6% Asian.

What is the median home value in Superior city, WI?

The median home value in Superior city is $168,500. The home-value-to-income ratio is 2.7x.

How educated is Superior city, Wisconsin?

28.7% of adults (25+) in Superior city hold a bachelor's degree or higher, and 7.5% hold a graduate or professional degree.