Willow, Alaska Demographics & Population 2026
During the 2020–2024 ACS period, Willow, Alaska had a total population of 1,815, the 52nd largest community in Alaska, with a median household income of $89,000, which is 4% lower than the state average. The poverty rate is 13.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Willow Quick Facts
How Willow Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,769 | 1,815 | +2.6% |
| Median household income | $74,669 | $89,000 | +19.2% |
| Median home value | $285,100 | $313,800 | +10.1% |
How Willow Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 63 | National average: 61
Education
Educational Attainment (Adults 25+)
Willow Rankings in Alaska
Explore Alaska Rankings
Other Cities in Matanuska-Susitna Borough
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Knik-Fairview | 19,972 | $96,437 | 9.2% | $340,200 |
| North Lakes | 10,223 | $101,679 | 7.3% | $357,600 |
| Wasilla | 9,720 | $67,234 | 17.5% | $358,400 |
| Tanaina | 9,646 | $105,536 | 8.6% | $328,500 |
| Meadow Lakes | 8,689 | $81,699 | 14.1% | $323,100 |
| Gateway | 6,845 | $137,772 | 4.5% | $446,200 |
| Palmer | 6,268 | $72,201 | 13.0% | $294,900 |
| South Lakes | 6,180 | $98,141 | 7.6% | $377,500 |
| Fishhook | 5,819 | $111,375 | 9.2% | $416,300 |
| Butte | 4,085 | $101,042 | 6.7% | $374,600 |
Cities Similar to Willow
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Kodiak Station | 1,823 | $83,750 | N/A | 28.9% | 3.2% |
| Haines | 1,757 | $86,719 | $282,700 | 34.2% | 5.1% |
| Bear Creek | 1,732 | $95,774 | $474,500 | 36.4% | 3.1% |
| Point MacKenzie | 1,668 | N/A | N/A | 2.9% | 7.3% |
| Prudhoe Bay | 1,664 | N/A | N/A | 18.8% | 6.3% |
Population Overview
Willow is a small community located in Alaska, within Matanuska-Susitna Borough. The total population is 1,815. It ranks as the 52nd most populous out of 326 Census-designated places in Alaska.
Age Demographics
The median age in Willow is 45.9 years. This is 28% higher than the state median of 35.8 years.
Economy, Income & Housing
The median household income in Willow is $89,000. This is 4% lower than the state median of $92,788. It is also 10% higher than the national median of $80,734. The poverty rate stands at 13.2%. This is 30% higher than the state poverty rate of 10.1%. The unemployment rate is 6.6%. This is 12% higher than the state rate of 5.9%. The median home value is $313,800. Housing costs are 11% lower than the state median of $352,900. The home-value-to-income ratio is 3.5x. 94.5% of occupied housing units are owner-occupied. This homeownership rate is 41% higher than the state average of 66.8%.
Race & Ethnicity
Willow has a predominantly White (non-Hispanic) population, comprising 87.6% of all residents. Hispanic or Latino residents account for 2.1%. The White (non-Hispanic) population is significantly higher than the state average (87.6% vs 57.7%). The Hispanic or Latino population (2.1%) is well below the state average of 7.3%. The Asian population (0.9%) is well below the state average of 6.3%.
Education
29.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 6% lower than the state rate of 31.7%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.5%.
Data Sources & Methodology
All demographic data for Willow, Alaska is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Alaska state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 326 Census-designated places in Alaska. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Willow, Alaska?
Willow, Alaska has a population of 1,815 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Willow, AK?
The median household income in Willow is $89,000, which is 10% higher than the national median of $80,734.
What is the poverty rate in Willow, AK?
The poverty rate in Willow is 13.2%. This means approximately 239 residents live below the federal poverty line.
What is the racial makeup of Willow, Alaska?
Willow's population is 87.6% White, 0.0% Black, 2.1% Hispanic/Latino, and 0.9% Asian.
What is the median home value in Willow, AK?
The median home value in Willow is $313,800. The home-value-to-income ratio is 3.5x.
How educated is Willow, Alaska?
29.8% of adults (25+) in Willow hold a bachelor's degree or higher, and 10.2% hold a graduate or professional degree.