Rogers, Arkansas Demographics & Population 2026
During the 2020–2024 ACS period, Rogers, Arkansas had a total population of 72,981, the 6th largest city in Arkansas, with a median household income of $86,728, which is 43% higher than the state average. The poverty rate is 10.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 43% above the state average — one of the wealthiest communities in Arkansas.
- 34.4% of adults hold a bachelor's degree or higher — top 10% in Arkansas.
Rogers Quick Facts
How Rogers Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 71,411 | 72,981 | +2.2% |
| Median household income | $82,993 | $86,728 | +4.5% |
| Median home value | $278,000 | $308,200 | +10.9% |
How Rogers Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 51 | National average: 61
Education
Educational Attainment (Adults 25+)
Rogers Rankings in Arkansas
Explore Arkansas Rankings
Other Cities in Benton County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Springdale | 88,160 | $69,787 | 13.4% | $261,800 |
| Bentonville | 58,249 | $112,792 | 5.2% | $428,500 |
| Bella Vista | 31,697 | $88,055 | 3.6% | $296,700 |
| Centerton | 21,920 | $115,713 | 5.5% | $338,500 |
| Siloam Springs | 18,699 | $72,065 | 14.6% | $221,700 |
| Lowell | 10,849 | $95,527 | 6.9% | $284,200 |
| Pea Ridge | 8,108 | $95,521 | 3.2% | $297,500 |
| Cave Springs | 6,008 | $146,473 | 1.8% | $460,300 |
| Gentry | 4,240 | $69,779 | 9.1% | $186,100 |
| Gravette | 3,714 | $68,214 | 5.8% | $216,300 |
Cities Similar to Rogers
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Conway | 67,642 | $63,004 | $252,100 | 42.6% | 16.9% |
| Springdale | 88,160 | $69,787 | $261,800 | 24.2% | 13.4% |
| Jonesboro | 80,137 | $55,424 | $223,200 | 31.8% | 22.8% |
| Bentonville | 58,249 | $112,792 | $428,500 | 55.3% | 5.2% |
| North Little Rock | 64,538 | $52,707 | $178,900 | 30.6% | 20.3% |
Population Overview
Rogers is a mid-sized community located in Arkansas, within Benton County. The total population is 72,981. It ranks as the 6th most populous out of 614 Census-designated places in Arkansas.
Age Demographics
The median age in Rogers is 34.3 years. This is 11% lower than the state median of 38.5 years.
Economy, Income & Housing
The median household income in Rogers is $86,728. This is 43% higher than the state median of $60,773. It is also 7% higher than the national median of $80,734. The poverty rate stands at 10.5%. This is 35% lower than the state poverty rate of 16.0%. The unemployment rate is 2.5%. This is 49% lower than the state rate of 4.9%. The median home value is $308,200. Housing costs are 64% higher than the state median of $188,000. The home-value-to-income ratio is 3.6x. 57.2% of occupied housing units are owner-occupied. This homeownership rate is 14% lower than the state average of 66.4%.
Race & Ethnicity
The largest racial or ethnic group in Rogers is White (non-Hispanic), making up 49.0% of the population. Hispanic or Latino residents account for 33.9%. The Black or African American population (1.0%) is well below the state average of 14.6%. The Hispanic or Latino population is significantly higher than the state average (33.9% vs 9.0%). The Asian population is significantly higher than the state average (2.7% vs 1.6%).
Education
34.4% of residents aged 25 and older hold a bachelor's degree or higher. This places Rogers in the top 10% of all cities in the state for educational attainment. This is 34% higher than the state rate of 25.7%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 86.0%.
Data Sources & Methodology
All demographic data for Rogers, Arkansas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Arkansas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 614 Census-designated places in Arkansas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rogers, Arkansas?
Rogers, Arkansas has a population of 72,981 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rogers, AR?
The median household income in Rogers is $86,728, which is 7% higher than the national median of $80,734.
What is the poverty rate in Rogers, AR?
The poverty rate in Rogers is 10.5%. This means approximately 7,575 residents live below the federal poverty line.
What is the racial makeup of Rogers, Arkansas?
Rogers's population is 49.0% White, 1.0% Black, 33.9% Hispanic/Latino, and 2.7% Asian.
What is the median home value in Rogers, AR?
The median home value in Rogers is $308,200. The home-value-to-income ratio is 3.6x.
How educated is Rogers, Arkansas?
34.4% of adults (25+) in Rogers hold a bachelor's degree or higher, and 11.9% hold a graduate or professional degree.