New London, Iowa Demographics & Population 2026
During the 2020–2024 ACS period, New London, Iowa had a total population of 2,338, the 150th largest city in Iowa, with a median household income of $77,560, which is 3% higher than the state average. The poverty rate is 8.4%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 1.8x.
New London Quick Facts
How New London Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,402 | 2,338 | -2.7% |
| Median household income | $65,815 | $77,560 | +17.8% |
| Median home value | $118,900 | $139,600 | +17.4% |
How New London Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 31 | National average: 61
Education
Educational Attainment (Adults 25+)
New London Rankings in Iowa
Explore Iowa Rankings
Other Cities in Henry County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Mount Pleasant | 8,951 | $61,042 | 15.7% | $160,900 |
| Wayland | 1,191 | $70,774 | 9.0% | $135,500 |
| Winfield | 1,007 | $49,063 | 9.8% | $100,000 |
| Salem | 349 | $51,250 | 18.1% | $85,700 |
| Westwood | 130 | $110,833 | 0.0% | $290,000 |
| Hillsboro | 120 | $53,125 | 15.0% | $55,000 |
| Swedesburg | 119 | $74,861 | 24.4% | N/A |
| Mount Union | 111 | $50,500 | 10.8% | $96,100 |
| Rome | 79 | $39,000 | 20.3% | $65,000 |
| Trenton | 75 | N/A | 0.0% | N/A |
Cities Similar to New London
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Belle Plaine | 2,380 | $73,656 | $113,900 | 20.1% | 3.5% |
| Hull | 2,317 | $72,344 | $225,700 | 21.2% | 5.5% |
| Bellevue | 2,259 | $79,417 | $216,500 | 25.3% | 9.8% |
| Colfax | 2,210 | $79,318 | $178,000 | 22.2% | 9.1% |
| Cascade | 2,375 | $69,688 | $196,200 | 27.3% | 8.7% |
Population Overview
New London is a small community located in Iowa, within Henry County. The total population is 2,338. It ranks as the 150th most populous out of 1,017 Census-designated places in Iowa.
Age Demographics
The median age in New London is 35.5 years. This is 8% lower than the state median of 38.6 years.
Economy, Income & Housing
The median household income in New London is $77,560. This is 3% higher than the state median of $75,059. It is also 4% lower than the national median of $80,734. The poverty rate stands at 8.4%. This is 24% lower than the state poverty rate of 11.1%. The unemployment rate is 2.6%. This is 28% lower than the state rate of 3.6%. The median home value is $139,600. Housing costs are 33% lower than the state median of $208,000. With a home-value-to-income ratio of just 1.8x, New London is one of the most affordable housing markets in the area. 83.4% of occupied housing units are owner-occupied. This homeownership rate is 16% higher than the state average of 71.7%.
Race & Ethnicity
New London has a predominantly White (non-Hispanic) population, comprising 90.4% of all residents. Hispanic or Latino residents account for 4.2%. The Asian population (0.0%) is well below the state average of 2.5%.
Education
22.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 28% lower than the state rate of 31.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.1%.
Data Sources & Methodology
All demographic data for New London, Iowa is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Iowa state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,017 Census-designated places in Iowa. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New London, Iowa?
New London, Iowa has a population of 2,338 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New London, IA?
The median household income in New London is $77,560, which is 4% lower than the national median of $80,734.
What is the poverty rate in New London, IA?
The poverty rate in New London is 8.4%. This means approximately 193 residents live below the federal poverty line.
What is the racial makeup of New London, Iowa?
New London's population is 90.4% White, 2.3% Black, 4.2% Hispanic/Latino, and 0.0% Asian.
What is the median home value in New London, IA?
The median home value in New London is $139,600. The home-value-to-income ratio is 1.8x.
How educated is New London, Iowa?
22.7% of adults (25+) in New London hold a bachelor's degree or higher, and 8.0% hold a graduate or professional degree.