New Market, Iowa Demographics & Population 2026
During the 2020–2024 ACS period, New Market, Iowa had a total population of 397, the 532nd largest city in Iowa, with a median household income of $50,000, which is 33% lower than the state average. The poverty rate is 17.9%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 33% below the state average, indicating significant economic challenges.
- Housing is very affordable with a home-value-to-income ratio of just 2.1x.
New Market Quick Facts
How New Market Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 407 | 397 | -2.5% |
| Median household income | $58,125 | $50,000 | -14.0% |
| Median home value | $92,000 | $102,700 | +11.6% |
How New Market Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 31 | National average: 61
Education
Educational Attainment (Adults 25+)
New Market Rankings in Iowa
Explore Iowa Rankings
Other Cities in Taylor County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Lenox | 1,569 | $61,000 | 11.3% | $111,400 |
| Bedford | 1,336 | $60,781 | 10.0% | $96,800 |
| Clearfield | 396 | $48,250 | 20.8% | $72,800 |
| Gravity | 128 | $54,500 | 15.6% | $50,600 |
| Blockton | 122 | $78,750 | 4.1% | $62,900 |
| Sharpsburg | 83 | $71,250 | 4.8% | $95,000 |
| Conway | 35 | $21,771 | 8.6% | $23,300 |
Cities Similar to New Market
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Clearfield | 396 | $48,250 | $72,800 | 9.4% | 20.8% |
| Allerton | 395 | $46,989 | $67,900 | 14.3% | 12.9% |
| Ringsted | 380 | $51,042 | $47,000 | 16.2% | 18.4% |
| Elliott | 420 | $50,625 | $68,000 | 13.9% | 25.1% |
| Yale | 405 | $54,464 | $80,800 | 12.7% | 12.3% |
A note before these figures: with a population of 397, New Market's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
New Market is a small community located in Iowa, within Taylor County. The total population is 397. It ranks as the 532nd most populous out of 1,017 Census-designated places in Iowa.
Age Demographics
The median age in New Market is 52.6 years. This is 36% higher than the state median of 38.6 years. 11.1% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in New Market is $50,000. This is 33% lower than the state median of $75,059. It is also 38% lower than the national median of $80,734. The poverty rate stands at 17.9%. This is 61% higher than the state poverty rate of 11.1%. The unemployment rate is 2.8%. This is 22% lower than the state rate of 3.6%. The median home value is $102,700. Housing costs are 51% lower than the state median of $208,000. With a home-value-to-income ratio of just 2.1x, New Market is one of the most affordable housing markets in the area. 78.7% of occupied housing units are owner-occupied. This homeownership rate is 10% higher than the state average of 71.7%.
Race & Ethnicity
New Market has a predominantly White (non-Hispanic) population, comprising 87.7% of all residents. Hispanic or Latino residents account for 3.3%. The Hispanic or Latino population (3.3%) is well below the state average of 7.3%.
Education
11.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 65% lower than the state rate of 31.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.5%.
Data Sources & Methodology
All demographic data for New Market, Iowa is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Iowa state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,017 Census-designated places in Iowa. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New Market, Iowa?
New Market, Iowa has a population of 397 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New Market, IA?
The median household income in New Market is $50,000, which is 38% lower than the national median of $80,734.
What is the poverty rate in New Market, IA?
The poverty rate in New Market is 17.9%. This means approximately 71 residents live below the federal poverty line.
What is the racial makeup of New Market, Iowa?
New Market's population is 87.7% White, 0.0% Black, 3.3% Hispanic/Latino, and 0.0% Asian.
What is the median home value in New Market, IA?
The median home value in New Market is $102,700. The home-value-to-income ratio is 2.1x.
How educated is New Market, Iowa?
11.1% of adults (25+) in New Market hold a bachelor's degree or higher, and 0.0% hold a graduate or professional degree.