White Cloud, Michigan Demographics & Population 2026
Demographic data: ACS 2020–2024 five-year estimates. Sources and methodology
During the 2020–2024 ACS period, White Cloud, Michigan had a total population of 1,280, the 393rd largest city in Michigan, with a median household income of $45,192, which is 38% lower than the state average. The poverty rate is 15.1%.
Key Takeaways
- Household income is 38% below the state average, indicating significant economic challenges.
White Cloud Quick Facts
How White Cloud Changed
Change from the non-overlapping 2015–2019 ACS period to 2020–2024. Earlier dollar figures are adjusted to 2024 dollars; changes marked “no clear change” are within the combined 90% margins of error.
| Metric | 2015–2019 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,205 | 1,280 | No clear change (+6.2%) |
| Median household income | $46,481 | $45,192 | No clear change (-2.8%) |
| Median home value¹ | $99,318 | $165,900 | +67.0% |
| Median gross rent | $677 | $831 | +22.8% |
How White Cloud Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
- White: 83.2%
- Black: 4.1%
- Hispanic: 6.3%
- Asian: 0.2%
- Other: 0.0%
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 45 | National average: 61
Education
Educational Attainment (Adults 25+)
- < High School: 14.2%
- HS Diploma: 33.5%
- Some College: 29.7%
- Associate's: 8.3%
- Bachelor's: 11.2%
- Graduate+: 3.2%
White Cloud Rankings in Michigan
Explore Michigan Rankings
Other Cities in Newaygo County
Cities Similar to White Cloud
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Stanton | 1,285 | $48,750 | $114,900 | 8.8% | 31.2% |
| Newberry | 1,329 | $45,781 | $68,500 | 18.3% | 29.7% |
| Carson City | 1,233 | $44,375 | $123,600 | 14.7% | 15.8% |
| Coleman | 1,206 | $47,868 | $103,500 | 14.2% | 22.3% |
| Weidman | 1,156 | N/A | N/A | 17.7% | 52.3% |
Population Overview
White Cloud is a small community located in Michigan, within Newaygo County. The total population is 1,280. It ranks as the 393rd most populous out of 745 Census-designated places in Michigan.
Age Demographics
The median age in White Cloud is 39.3 years. This is 2% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in White Cloud is $45,192. This is 38% lower than the state median of $72,875. It is also 44% lower than the national median of $80,734. The poverty rate stands at 15.1%. This is 14% higher than the state poverty rate of 13.2%. The unemployment rate is 7.0%. This is 24% higher than the state rate of 5.7%. The median home value is $165,900. Housing costs are 28% lower than the state median of $231,600. The home-value-to-income ratio is 3.7x. 65.6% of occupied housing units are owner-occupied. This homeownership rate is 10% lower than the state average of 73.2%.
Race & Ethnicity
The largest racial or ethnic group in White Cloud is White (non-Hispanic), making up 83.2% of the population. Hispanic or Latino residents account for 6.3%. The Black or African American population (4.1%) is well below the state average of 13.1%. The Asian population (0.2%) is well below the state average of 3.4%.
Education
14.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 56% lower than the state rate of 32.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 85.8%.
Data Sources & Methodology
All demographic data for White Cloud, Michigan is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Michigan state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 745 Census-designated places in Michigan. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of White Cloud, Michigan?
White Cloud, Michigan has a population of 1,280 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in White Cloud, MI?
The median household income in White Cloud is $45,192, which is 44% lower than the national median of $80,734.
What is the poverty rate in White Cloud, MI?
The poverty rate in White Cloud is 15.1%. This means approximately 172 residents live below the federal poverty line.
What is the racial makeup of White Cloud, Michigan?
White Cloud's population is 83.2% White, 4.1% Black, 6.3% Hispanic/Latino, and 0.2% Asian.
What is the median home value in White Cloud, MI?
The median home value in White Cloud is $165,900. The home-value-to-income ratio is 3.7x.
How educated is White Cloud, Michigan?
14.4% of adults (25+) in White Cloud hold a bachelor's degree or higher, and 3.2% hold a graduate or professional degree.