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Crow Wing County, Minnesota Demographics 2026

Crow Wing County, Minnesota has a population of 67,686, the 15th most populous county in Minnesota. The median household income is $72,589 and the median home value is $306,800. The poverty rate is 9.9%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Crow Wing County Quick Facts

Population 67,686
Median Household Income $72,589
Median Home Value $306,800
Poverty Rate 9.9%
Unemployment Rate 5.5%
Median Age 45.7 years
Homeownership Rate 77.0%
Affordability Ratio 4.2x
Bachelor's Degree+ 29.3%
High School Graduation 94.6%
Cities/Places 19
Population 67,686 15th of 87
Median Income $72,589 18% lower than state
Poverty Rate 9.9%
Unemployment 5.5%

How Crow Wing County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population67,11367,686+0.9%
Median household income$71,343$72,589+1.7%
Median home value$274,400$306,800+11.8%

Economy & Housing

Household Income Distribution

Under $25K 14.6%
$25K-$50K 18.4%
$50K-$100K 32.5%
$100K+ 34.5%
Detailed income brackets
Under $10K
3.7%
$10K-$15K
3.5%
$15K-$20K
2.9%
$20K-$25K
4.5%
$25K-$30K
3.4%
$30K-$35K
2.9%
$35K-$40K
4.5%
$40K-$45K
4.0%
$45K-$50K
3.7%
$50K-$60K
8.3%
$60K-$75K
9.9%
$75K-$100K
14.3%
$100K-$125K
9.9%
$125K-$150K
7.9%
$150K-$200K
8.8%
$200K+
7.9%

Employment

5.5% Unemployment Rate State: 4.1%|National: 5.2%
59.6% Labor Force Participation

Housing Overview

Owner 77.0%
Renter 23.0%
Affordability Index Moderate
4.2x home value to income ratio
Median gross rent $971/mo 16.1% of median household income annually

People & Demographics

Diversity Index

13out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 41 | National average: 61

Education

Cities & Places in Crow Wing County

CityPopulationMedian IncomePovertyHome Value
Brainerd14,468$56,11115.0%$192,500
Baxter8,966$70,68813.1%$324,100
Breezy Point2,687$85,9386.2%$340,800
Crosslake2,521$79,6358.6%$473,700
Crosby2,218$41,55416.9%$185,600
Pequot Lakes2,079$63,6996.6%$289,300
Nisswa1,954$100,0005.0%$481,200
Deerwood710$62,98110.8%$225,000
Emily693$68,25015.3%$348,800
Ironton621$62,81314.3%$144,000
Jenkins508$74,2506.9%$275,000
Fifty Lakes478$84,61510.7%$457,300
Cuyuna250$81,8756.0%$308,300
Garrison156$51,25012.8%N/A
Riverton145$55,3137.6%$120,800
Trommald123$53,62513.2%$155,400
Merrifield121$39,57211.6%$226,800
Fort Ripley68$53,5422.9%$275,000
Manhattan Beach25$68,7504.0%$290,000

Population Overview

Crow Wing County is located in Minnesota with a total population of 67,686. It is the 15th most populous county out of 87 in Minnesota. The county encompasses 19 Census-designated places.

Age Demographics

The median age in Crow Wing County is 45.7 years. This is 18% higher than the state median of 38.8 years. 10.2% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Crow Wing County is $72,589. This is 18% lower than the state median of $89,062. It is also 10% lower than the national median of $80,734. The poverty rate stands at 9.9%. This is 6% higher than the state poverty rate of 9.3%. The unemployment rate is 5.5%. This is 34% higher than the state rate of 4.1%. The median home value is $306,800. Housing costs are 7% lower than the state median of $329,300. The home-value-to-income ratio is 4.2x. 77.0% of occupied housing units are owner-occupied. This homeownership rate is 7% higher than the state average of 72.2%.

Race & Ethnicity

Crow Wing County has a predominantly White (non-Hispanic) population, comprising 93.2% of all residents. Hispanic or Latino residents account for 1.6%. The Black or African American population (0.5%) is well below the state average of 7.0%. The Hispanic or Latino population (1.6%) is well below the state average of 6.4%. The Asian population (0.4%) is well below the state average of 5.1%.

Education

29.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 26% lower than the state rate of 39.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.6%.

Data Sources & Methodology

All figures for Crow Wing County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Minnesota and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Crow Wing County, Minnesota?

Crow Wing County has a population of 67,686, making it the 15th most populous county in Minnesota.

What is the median income in Crow Wing County?

The median household income in Crow Wing County is $72,589 with a poverty rate of 9.9%.

How many cities are in Crow Wing County, Minnesota?

Crow Wing County contains 19 Census-designated places.