New Ulm, Minnesota Demographics & Population 2026
During the 2020–2024 ACS period, New Ulm, Minnesota had a total population of 14,056, the 80th largest city in Minnesota, with a median household income of $64,449, which is 28% lower than the state average. The poverty rate is 9.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
New Ulm Quick Facts
How New Ulm Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 14,066 | 14,056 | -0.1% |
| Median household income | $63,984 | $64,449 | +0.7% |
| Median home value | $192,700 | $204,200 | +6.0% |
How New Ulm Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 41 | National average: 61
Education
Educational Attainment (Adults 25+)
New Ulm Rankings in Minnesota
Explore Minnesota Rankings
Other Cities in Brown County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Sleepy Eye | 3,444 | $66,911 | 7.8% | $147,600 |
| Springfield | 2,125 | $59,434 | 11.8% | $122,300 |
| Hanska | 380 | $70,000 | 13.2% | $89,500 |
| Comfrey | 338 | $61,875 | 13.3% | $96,300 |
| Searles | 201 | $80,625 | 1.0% | $191,100 |
| Evan | 89 | $51,250 | 12.4% | $54,000 |
| Essig | 76 | N/A | 31.6% | $160,900 |
| Cobden | 12 | N/A | 0.0% | N/A |
Cities Similar to New Ulm
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Worthington | 13,780 | $61,797 | $210,300 | 16.8% | 17.6% |
| Marshall | 13,896 | $68,566 | $210,300 | 35.5% | 16.9% |
| Sauk Rapids | 13,852 | $71,841 | $256,100 | 29.3% | 7.0% |
| Alexandria | 14,735 | $61,374 | $275,300 | 33.2% | 12.0% |
| Fergus Falls | 14,181 | $56,162 | $194,000 | 29.3% | 9.1% |
Population Overview
New Ulm is a small city located in Minnesota, within Brown County. The total population is 14,056. It ranks as the 80th most populous out of 914 Census-designated places in Minnesota.
Age Demographics
The median age in New Ulm is 39.3 years. This is 1% higher than the state median of 38.8 years. 10.2% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in New Ulm is $64,449. This is 28% lower than the state median of $89,062. It is also 20% lower than the national median of $80,734. The poverty rate stands at 9.2%. This is 2% lower than the state poverty rate of 9.3%. The unemployment rate is 3.0%. This is 27% lower than the state rate of 4.1%. The median home value is $204,200. Housing costs are 38% lower than the state median of $329,300. The home-value-to-income ratio is 3.2x. 75.1% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the state average of 72.2%.
Race & Ethnicity
New Ulm has a predominantly White (non-Hispanic) population, comprising 93.5% of all residents. Hispanic or Latino residents account for 3.3%. The Black or African American population (0.8%) is well below the state average of 7.0%. The Asian population (0.7%) is well below the state average of 5.1%.
Education
27.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 29% lower than the state rate of 39.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.8%.
Data Sources & Methodology
All demographic data for New Ulm, Minnesota is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Minnesota state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 914 Census-designated places in Minnesota. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New Ulm, Minnesota?
New Ulm, Minnesota has a population of 14,056 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New Ulm, MN?
The median household income in New Ulm is $64,449, which is 20% lower than the national median of $80,734.
What is the poverty rate in New Ulm, MN?
The poverty rate in New Ulm is 9.2%. This means approximately 1,211 residents live below the federal poverty line.
What is the racial makeup of New Ulm, Minnesota?
New Ulm's population is 93.5% White, 0.8% Black, 3.3% Hispanic/Latino, and 0.7% Asian.
What is the median home value in New Ulm, MN?
The median home value in New Ulm is $204,200. The home-value-to-income ratio is 3.2x.
How educated is New Ulm, Minnesota?
27.9% of adults (25+) in New Ulm hold a bachelor's degree or higher, and 10.8% hold a graduate or professional degree.