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Rock County, Minnesota Demographics 2026

Rock County, Minnesota has a population of 9,628, the 70th most populous county in Minnesota. The median household income is $70,698 and the median home value is $201,600. The poverty rate is 9.5%.

Rock County Quick Facts

Population 9,628
Median Household Income $70,698
Median Home Value $201,600
Poverty Rate 9.5%
Unemployment Rate 2.6%
Median Age 41.1 years
Homeownership Rate 76.0%
Affordability Ratio 2.9x
Bachelor's Degree+ 26.3%
High School Graduation 93.3%
Cities/Places 7
Population 9,628 70th of 87
Median Income $70,698 19% lower state
Poverty Rate 9.5%
Unemployment 2.6%

Economy & Housing

Employment

2.6% Unemployment Rate State: 3.9% | National: 5.2%
68.3% Labor Force Participation

Housing Overview

Owner 76.0%
Renter 24.0%
Affordability Index Very Affordable
2.9x home value to income ratio

People & Demographics

Diversity Index

15out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 40 | National average: 60

Education

Cities & Places in Rock County

CityPopulationMedian IncomePovertyHome Value
Luverne city4,907$66,1459.6%$181,100
Jasper city742$47,18822.7%$72,700
Beaver Creek city248$70,6257.3%$187,500
Hardwick city199$37,91715.6%$75,000
Magnolia city191$47,15915.4%$78,000
Steen city105$56,42912.4%$88,000
Kenneth city48$31,56362.5%$43,000

Population Overview

Rock County is located in Minnesota with a total population of 9,628. It is the 70th most populous county out of 87 in Minnesota. The county encompasses 7 Census-designated places.

Age Demographics

The median age in Rock County is 41.1 years. This is 6% higher than the state median of 38.6 years.

Economy, Income & Housing

The median household income in Rock County is $70,698. This is 19% lower than the state median of $87,556. Compared to the national median of $78,538, household income here is 10% lower. The poverty rate stands at 9.5%. This is 3% higher than the state poverty rate of 9.2%. The unemployment rate is 2.6%. This is 35% lower than the state rate of 3.9%. The median home value is $201,600. Housing costs are 34% lower than the state median of $305,500. With a home-value-to-income ratio of just 2.9x, Rock County is one of the most affordable housing markets in the area. 76.0% of occupied housing units are owner-occupied. This homeownership rate is 5% higher than the state average of 72.4%.

Race & Ethnicity

Rock County has a predominantly White (non-Hispanic) population, comprising 92.0% of all residents. Hispanic or Latino residents account for 3.8%. The Black or African American population (0.2%) is well below the state average of 6.7%. The Asian population (0.6%) is well below the state average of 5.0%.

Education

26.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 32% lower than the state rate of 38.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.3%.

Frequently Asked Questions

What is the population of Rock County, Minnesota?

Rock County has a population of 9,628, making it the 70th most populous county in Minnesota.

What is the median income in Rock County?

The median household income in Rock County is $70,698 with a poverty rate of 9.5%.

How many cities are in Rock County, Minnesota?

Rock County contains 7 Census-designated places.