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Rock County, Minnesota Demographics 2026

Rock County, Minnesota has a population of 9,621, the 70th most populous county in Minnesota. The median household income is $71,295 and the median home value is $224,300. The poverty rate is 10.6%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Rock County Quick Facts

Population 9,621
Median Household Income $71,295
Median Home Value $224,300
Poverty Rate 10.6%
Unemployment Rate 2.6%
Median Age 41.2 years
Homeownership Rate 76.6%
Affordability Ratio 3.1x
Bachelor's Degree+ 26.3%
High School Graduation 93.4%
Cities/Places 8
Population 9,621 70th of 87
Median Income $71,295 20% lower than state
Poverty Rate 10.6%
Unemployment 2.6%

How Rock County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population9,6289,621-0.1%
Median household income$70,698$71,295+0.8%
Median home value$201,600$224,300+11.3%

Economy & Housing

Household Income Distribution

Under $25K 16.0%
$25K-$50K 16.8%
$50K-$100K 30.5%
$100K+ 36.8%
Detailed income brackets
Under $10K
8.1%
$10K-$15K
2.2%
$15K-$20K
1.9%
$20K-$25K
3.7%
$25K-$30K
4.0%
$30K-$35K
4.2%
$35K-$40K
4.0%
$40K-$45K
2.2%
$45K-$50K
2.5%
$50K-$60K
8.8%
$60K-$75K
10.1%
$75K-$100K
11.6%
$100K-$125K
11.4%
$125K-$150K
7.1%
$150K-$200K
11.1%
$200K+
7.2%

Employment

2.6% Unemployment Rate State: 4.1%|National: 5.2%
68.8% Labor Force Participation

Housing Overview

Owner 76.6%
Renter 23.4%
Affordability Index Affordable
3.1x home value to income ratio
Median gross rent $698/mo 11.7% of median household income annually

People & Demographics

Diversity Index

16out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 41 | National average: 61

Education

Cities & Places in Rock County

CityPopulationMedian IncomePovertyHome Value
Luverne4,925$64,36612.2%$208,000
Jasper818$50,44621.5%$76,900
Hills748$78,6318.8%$197,200
Beaver Creek293$64,5836.6%$172,500
Hardwick235$39,32715.3%$83,300
Magnolia215$53,59416.4%$98,300
Steen125$60,00012.0%$140,300
Kenneth72$76,25044.4%N/A

Population Overview

Rock County is located in Minnesota with a total population of 9,621. It is the 70th most populous county out of 87 in Minnesota. The county encompasses 8 Census-designated places.

Age Demographics

The median age in Rock County is 41.2 years. This is 6% higher than the state median of 38.8 years.

Economy, Income & Housing

The median household income in Rock County is $71,295. This is 20% lower than the state median of $89,062. It is also 12% lower than the national median of $80,734. The poverty rate stands at 10.6%. This is 14% higher than the state poverty rate of 9.3%. The unemployment rate is 2.6%. This is 36% lower than the state rate of 4.1%. The median home value is $224,300. Housing costs are 32% lower than the state median of $329,300. The home-value-to-income ratio is 3.1x. 76.6% of occupied housing units are owner-occupied. This homeownership rate is 6% higher than the state average of 72.2%.

Race & Ethnicity

Rock County has a predominantly White (non-Hispanic) population, comprising 91.4% of all residents. Hispanic or Latino residents account for 4.0%. The Black or African American population (0.1%) is well below the state average of 7.0%. The Asian population (0.4%) is well below the state average of 5.1%.

Education

26.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 33% lower than the state rate of 39.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.4%.

Data Sources & Methodology

All figures for Rock County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Minnesota and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Rock County, Minnesota?

Rock County has a population of 9,621, making it the 70th most populous county in Minnesota.

What is the median income in Rock County?

The median household income in Rock County is $71,295 with a poverty rate of 10.6%.

How many cities are in Rock County, Minnesota?

Rock County contains 8 Census-designated places.