Branson city, Missouri Demographics & Population 2026

Population Overview

Branson city is a small city located in Missouri. The total population is 12,760. It ranks as the 71st most populous out of 1,062 cities and towns in Missouri.

Age Demographics

The median age in Branson city is 38.2 years. This is 2% lower than the state median of 38.9 years. 11.0% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Branson city is $54,961. This is 20% lower than the state median of $68,920. Compared to the national median of $78,538, household income here is 30% lower. The poverty rate stands at 19.0%. This is 50% higher than the state poverty rate of 12.6%. The unemployment rate is 5.9%. This is 42% higher than the state rate of 4.1%. The median home value is $237,900. Housing costs are 10% higher than the state median of $215,600. The home-value-to-income ratio is 4.3x. 45.9% of occupied housing units are owner-occupied. This homeownership rate is 32% lower than the state average of 67.9%.

Race & Ethnicity

The largest racial or ethnic group in Branson city is White (non-Hispanic), making up 80.8% of the population. Hispanic or Latino residents account for 7.4%. The Black or African American population (4.0%) is well below the state average of 11.0%. The Asian population is significantly higher than the state average (3.3% vs 2.1%).

Education

29.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 8% lower than the state rate of 31.9%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.2%.

Data Sources & Methodology

All demographic data for Branson city, Missouri is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Missouri state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,062 Census-designated places in Missouri. For official data, visit data.census.gov.