Winona, Missouri Demographics & Population 2026
During the 2020–2024 ACS period, Winona, Missouri had a total population of 854, the 403rd largest city in Missouri, with a median household income of $30,500, which is 57% lower than the state average. The poverty rate is 19.1%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 57% below the state average, indicating significant economic challenges.
- Only 6.3% of adults have a bachelor's degree, well below the national average of 35.7%.
Winona Quick Facts
How Winona Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 829 | 854 | +3.0% |
| Median household income | $32,083 | $30,500 | -4.9% |
| Median home value | $101,500 | $95,500 | -5.9% |
How Winona Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 40 | National average: 61
Education
Educational Attainment (Adults 25+)
Winona Rankings in Missouri
Explore Missouri Rankings
Other Cities in Shannon County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Birch Tree | 402 | $46,500 | 26.1% | $75,000 |
| Eminence | 388 | $45,417 | 30.8% | $120,700 |
| Montier | 60 | N/A | 0.0% | N/A |
Cities Similar to Winona
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Clarence | 862 | $31,734 | $74,100 | 8.7% | 26.6% |
| Horine | 781 | N/A | $213,400 | 0.0% | 18.9% |
| Iron Mountain Lake | 781 | $30,682 | $38,600 | 3.1% | 24.7% |
| Hillsdale | 873 | $37,583 | $52,700 | 3.1% | 27.3% |
| Brunswick | 859 | $39,531 | $76,100 | 14.1% | 21.4% |
A note before these figures: with a population of 854, Winona's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Winona is a small community located in Missouri, within Shannon County. The total population is 854. It ranks as the 403rd most populous out of 1,062 Census-designated places in Missouri.
Age Demographics
The median age in Winona is 44.8 years. This is 15% higher than the state median of 39.0 years. 11.1% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Winona is $30,500. This is 57% lower than the state median of $70,702. It is also 62% lower than the national median of $80,734. The poverty rate stands at 19.1%. This is 52% higher than the state poverty rate of 12.6%. The survey records no unemployed residents in Winona, which reflects the size of the sample rather than a labor market without joblessness. The median home value is $95,500. Housing costs are 59% lower than the state median of $230,300. The home-value-to-income ratio is 3.1x. 69.6% of occupied housing units are owner-occupied. This homeownership rate is 2% higher than the state average of 68.1%.
Race & Ethnicity
Winona has a predominantly White (non-Hispanic) population, comprising 86.3% of all residents. Hispanic or Latino residents account for 0.9%. The Black or African American population (0.6%) is well below the state average of 10.9%. The Hispanic or Latino population (0.9%) is well below the state average of 5.2%. The Asian population (0.1%) is well below the state average of 2.1%.
Education
6.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 81% lower than the state rate of 32.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 68.9%.
Data Sources & Methodology
All demographic data for Winona, Missouri is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Missouri state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,062 Census-designated places in Missouri. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Winona, Missouri?
Winona, Missouri has a population of 854 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Winona, MO?
The median household income in Winona is $30,500, which is 62% lower than the national median of $80,734.
What is the poverty rate in Winona, MO?
The poverty rate in Winona is 19.1%. This means approximately 163 residents live below the federal poverty line.
What is the racial makeup of Winona, Missouri?
Winona's population is 86.3% White, 0.6% Black, 0.9% Hispanic/Latino, and 0.1% Asian.
What is the median home value in Winona, MO?
The median home value in Winona is $95,500. The home-value-to-income ratio is 3.1x.
How educated is Winona, Missouri?
6.3% of adults (25+) in Winona hold a bachelor's degree or higher, and 2.2% hold a graduate or professional degree.