Maggie Valley, North Carolina Demographics & Population 2026
During the 2020–2024 ACS period, Maggie Valley, North Carolina had a total population of 2,112, the 334th largest town in North Carolina, with a median household income of $68,125, which is 6% lower than the state average. The poverty rate is 14.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 2.0%.
Maggie Valley Quick Facts
How Maggie Valley Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,311 | 2,112 | -8.6% |
| Median household income | $67,674 | $68,125 | +0.7% |
| Median home value | $312,200 | $320,500 | +2.7% |
How Maggie Valley Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 58 | National average: 61
Education
Educational Attainment (Adults 25+)
Maggie Valley Rankings in North Carolina
Explore North Carolina Rankings
Other Cities in Haywood County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Waynesville | 10,502 | $54,923 | 15.9% | $281,700 |
| Canton | 4,419 | $69,924 | 15.0% | $246,700 |
| Lake Junaluska | 3,175 | $66,165 | 9.4% | $389,200 |
| West Canton | 1,412 | $34,464 | 7.9% | $197,000 |
| Clyde | 1,359 | $56,406 | 8.2% | $200,000 |
Cities Similar to Maggie Valley
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Hemby Bridge | 2,096 | $71,688 | $298,400 | 18.6% | 19.8% |
| Drexel | 2,146 | $61,992 | $214,400 | 23.2% | 11.7% |
| Glen Alpine | 1,991 | $69,697 | $172,800 | 27.2% | 11.0% |
| Navassa | 2,039 | $62,000 | $187,100 | 16.7% | 9.2% |
| Pine Level | 2,031 | $75,263 | $221,000 | 24.5% | 8.0% |
Population Overview
Maggie Valley is a small community located in North Carolina, within Haywood County. The total population is 2,112. It ranks as the 334th most populous out of 772 Census-designated places in North Carolina.
Age Demographics
The median age in Maggie Valley is 51.1 years. This is 31% higher than the state median of 39.1 years. 15.4% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Maggie Valley is $68,125. This is 6% lower than the state median of $72,388. It is also 16% lower than the national median of $80,734. The poverty rate stands at 14.6%. This is 12% higher than the state poverty rate of 13.0%. The unemployment rate is 2.0%. This is 58% lower than the state rate of 4.7%. The median home value is $320,500. Housing costs are 11% higher than the state median of $288,900. The home-value-to-income ratio is 4.7x. 74.3% of occupied housing units are owner-occupied. This homeownership rate is 11% higher than the state average of 66.6%.
Race & Ethnicity
Maggie Valley has a predominantly White (non-Hispanic) population, comprising 86.0% of all residents. Hispanic or Latino residents account for 8.3%. The Black or African American population (0.8%) is well below the state average of 20.0%.
Education
30.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 13% lower than the state rate of 35.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.5%.
Data Sources & Methodology
All demographic data for Maggie Valley, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 772 Census-designated places in North Carolina. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Maggie Valley, North Carolina?
Maggie Valley, North Carolina has a population of 2,112 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Maggie Valley, NC?
The median household income in Maggie Valley is $68,125, which is 16% lower than the national median of $80,734.
What is the poverty rate in Maggie Valley, NC?
The poverty rate in Maggie Valley is 14.6%. This means approximately 301 residents live below the federal poverty line.
What is the racial makeup of Maggie Valley, North Carolina?
Maggie Valley's population is 86.0% White, 0.8% Black, 8.3% Hispanic/Latino, and 1.9% Asian.
What is the median home value in Maggie Valley, NC?
The median home value in Maggie Valley is $320,500. The home-value-to-income ratio is 4.7x.
How educated is Maggie Valley, North Carolina?
30.9% of adults (25+) in Maggie Valley hold a bachelor's degree or higher, and 13.5% hold a graduate or professional degree.