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Marshall, North Carolina Demographics & Population 2026

During the 2020–2024 ACS period, Marshall, North Carolina had a total population of 961, the 468th largest town in North Carolina, with a median household income of $56,728, which is 22% lower than the state average. The poverty rate is 23.9%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Marshall Quick Facts

Population 961
Median Household Income $56,728
Median Home Value $282,100
Poverty Rate 23.9%
Unemployment Rate 0.0%
Median Age 46.7 years
Homeownership Rate 55.2%
Affordability Ratio 5.0x
Bachelor's Degree or Higher 42.8%
High School Graduation Rate 85.5%
Diversity Index 23/100
Population 961 468th of 772
Median Income $56,728 average
Poverty Rate 23.9% 92% higher than national
Median Home Value $282,100 above average

How Marshall Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population846961+13.6%
Median household income$53,125$56,728+6.8%
Median home value$242,600$282,100+16.3%

How Marshall Compares

Economy & Housing

Household Income Distribution

Under $25K 34.2%
$25K-$50K 9.0%
$50K-$100K 28.7%
$100K+ 28.0%
Detailed income brackets
Under $10K
4.0%
$10K-$15K
15.2%
$15K-$20K
12.6%
$20K-$25K
2.4%
$25K-$30K
3.3%
$30K-$35K
2.4%
$35K-$40K
2.2%
$40K-$45K
0.0%
$45K-$50K
1.1%
$50K-$60K
11.0%
$60K-$75K
3.5%
$75K-$100K
14.1%
$100K-$125K
12.1%
$125K-$150K
4.6%
$150K-$200K
6.8%
$200K+
4.4%

Employment

0.0% Unemployment Rate State: 4.7%|National: 5.2%
61.3% Labor Force Participation

Housing Overview

Owner 55.2%
Renter 44.8%
Affordability Index Expensive
5.0x home value to income ratio
Median gross rent $733/mo 15.5% of median household income annually

People & Demographics

Diversity Index

23out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 58 | National average: 61

Education

Marshall Rankings in North Carolina

#468 Population of 772
#404 Median Income of 716
#140 Education of 772
#223 Home Value of 725

Other Cities in Madison County

CityPopulationMedian IncomePovertyHome Value
Mars Hill 3,025 $81,429 3.3% $294,700
Hot Springs 567 $44,688 18.9% $179,200

Cities Similar to Marshall

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Five Points940N/A$344,10022.2%21.7%
Stantonsburg958$61,176$132,60018.1%20.8%
Peletier1,009$55,893$208,50026.6%9.8%
Fremont943$51,667$147,80013.5%28.2%
Manns Harbor926$51,800$253,00021.5%25.1%

A note before these figures: with a population of 961, Marshall's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Marshall is a small community located in North Carolina, within Madison County. The total population is 961. It ranks as the 468th most populous out of 772 Census-designated places in North Carolina.

Age Demographics

The median age in Marshall is 46.7 years. This is 19% higher than the state median of 39.1 years.

Economy, Income & Housing

The median household income in Marshall is $56,728. This is 22% lower than the state median of $72,388. It is also 30% lower than the national median of $80,734. The poverty rate stands at 23.9%. This is 84% higher than the state poverty rate of 13.0%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The survey records no unemployed residents in Marshall, which reflects the size of the sample rather than a labor market without joblessness. The median home value is $282,100. Housing costs are 2% lower than the state median of $288,900. The home-value-to-income ratio is 5.0x. 55.2% of occupied housing units are owner-occupied. This homeownership rate is 17% lower than the state average of 66.6%.

Race & Ethnicity

Marshall has a predominantly White (non-Hispanic) population, comprising 87.0% of all residents. Hispanic or Latino residents account for 1.7%. The Black or African American population (0.5%) is well below the state average of 20.0%. The Hispanic or Latino population (1.7%) is well below the state average of 11.3%. The Asian population (0.9%) is well below the state average of 3.3%.

Education

42.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 20% higher than the state rate of 35.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 85.5%.

Data Sources & Methodology

All demographic data for Marshall, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 772 Census-designated places in North Carolina. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all North Carolina city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Marshall, North Carolina?

Marshall, North Carolina has a population of 961 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Marshall, NC?

The median household income in Marshall is $56,728, which is 30% lower than the national median of $80,734.

What is the poverty rate in Marshall, NC?

The poverty rate in Marshall is 23.9%. This means approximately 229 residents live below the federal poverty line.

What is the racial makeup of Marshall, North Carolina?

Marshall's population is 87.0% White, 0.5% Black, 1.7% Hispanic/Latino, and 0.9% Asian.

What is the median home value in Marshall, NC?

The median home value in Marshall is $282,100. The home-value-to-income ratio is 5.0x.

How educated is Marshall, North Carolina?

42.8% of adults (25+) in Marshall hold a bachelor's degree or higher, and 13.3% hold a graduate or professional degree.