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Nags Head, North Carolina Demographics & Population 2026

During the 2020–2024 ACS period, Nags Head, North Carolina had a total population of 3,160, the 254th largest town in North Carolina, with a median household income of $91,264, which is 26% higher than the state average. The poverty rate is 2.4%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Nags Head Quick Facts

Population 3,160
Median Household Income $91,264
Median Home Value $490,800
Poverty Rate 2.4%
Unemployment Rate 1.0%
Median Age 58.4 years
Homeownership Rate 82.8%
Affordability Ratio 5.4x
Bachelor's Degree or Higher 50.9%
High School Graduation Rate 94.9%
Diversity Index 12/100
Population 3,160 254th of 772
Median Income $91,264 top 20%
Poverty Rate 2.4% 81% lower than national
Median Home Value $490,800 top 10%

How Nags Head Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population3,1643,160-0.1%
Median household income$87,619$91,264+4.2%
Median home value$451,100$490,800+8.8%

How Nags Head Compares

Economy & Housing

Household Income Distribution

Under $25K 7.4%
$25K-$50K 18.9%
$50K-$100K 30.9%
$100K+ 42.8%
Detailed income brackets
Under $10K
1.1%
$10K-$15K
0.8%
$15K-$20K
0.0%
$20K-$25K
5.5%
$25K-$30K
0.6%
$30K-$35K
3.1%
$35K-$40K
3.5%
$40K-$45K
2.1%
$45K-$50K
9.5%
$50K-$60K
2.8%
$60K-$75K
8.8%
$75K-$100K
19.2%
$100K-$125K
13.5%
$125K-$150K
3.7%
$150K-$200K
7.4%
$200K+
18.3%

Employment

1.0% Unemployment Rate State: 4.7%|National: 5.2%
56.7% Labor Force Participation

Housing Overview

Owner 82.8%
Renter 17.1%
Affordability Index Expensive
5.4x home value to income ratio
Median gross rent $1,005/mo 13.2% of median household income annually

People & Demographics

Diversity Index

12out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 58 | National average: 61

Education

Nags Head Rankings in North Carolina

#254 Population of 772
#115 Median Income of 716
#92 Education of 772
#48 Home Value of 725

Other Cities in Dare County

CityPopulationMedian IncomePovertyHome Value
Kill Devil Hills 7,761 $89,773 9.2% $442,200
Kitty Hawk 3,724 $94,450 4.7% $535,000
Southern Shores 3,139 $131,429 0.6% $712,300
Manteo 2,020 $83,777 19.2% $444,400
Wanchese 1,956 $88,750 6.3% $311,800
Buxton 1,267 N/A 6.7% $409,900
Manns Harbor 926 $51,800 25.1% $253,000
Rodanthe 781 N/A 2.3% N/A
Duck 669 $136,250 10.8% $767,500
Frisco 664 $43,846 1.1% $439,600

Cities Similar to Nags Head

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Wallburg3,150$88,406$343,70035.1%2.4%
Mineral Springs3,314$91,500$389,90035.2%4.2%
Youngsville3,011$86,528$434,10043.9%14.3%
Red Oak3,405$90,214$271,80037.0%2.2%
Lake Royale3,168$107,806$280,40022.1%7.3%

Population Overview

Nags Head is a small community located in North Carolina, within Dare County. The total population is 3,160. It ranks as the 254th most populous out of 772 Census-designated places in North Carolina.

Age Demographics

The median age in Nags Head is 58.4 years. This is 49% higher than the state median of 39.1 years. Only 11.4% of residents are under 18, indicating fewer families with children. 12.4% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Nags Head is $91,264. This is 26% higher than the state median of $72,388. It is also 13% higher than the national median of $80,734. The poverty rate stands at 2.4%. This is 81% lower than the state poverty rate of 13.0%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 1.0%. This is 79% lower than the state rate of 4.7%. The median home value is $490,800. Housing costs are 70% higher than the state median of $288,900. The home-value-to-income ratio is 5.4x. 82.8% of occupied housing units are owner-occupied. This homeownership rate is 24% higher than the state average of 66.6%.

Race & Ethnicity

Nags Head has a predominantly White (non-Hispanic) population, comprising 93.6% of all residents. Hispanic or Latino residents account for 2.9%. The White (non-Hispanic) population is significantly higher than the state average (93.6% vs 60.0%). The Black or African American population (0.7%) is well below the state average of 20.0%. The Hispanic or Latino population (2.9%) is well below the state average of 11.3%. The Asian population (1.1%) is well below the state average of 3.3%.

Education

50.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 43% higher than the state rate of 35.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.9%. Notably, 15.1% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Nags Head, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 772 Census-designated places in North Carolina. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Nags Head, North Carolina?

Nags Head, North Carolina has a population of 3,160 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Nags Head, NC?

The median household income in Nags Head is $91,264, which is 13% higher than the national median of $80,734.

What is the poverty rate in Nags Head, NC?

The poverty rate in Nags Head is 2.4%. This means approximately 75 residents live below the federal poverty line.

What is the racial makeup of Nags Head, North Carolina?

Nags Head's population is 93.6% White, 0.7% Black, 2.9% Hispanic/Latino, and 1.1% Asian.

What is the median home value in Nags Head, NC?

The median home value in Nags Head is $490,800. The home-value-to-income ratio is 5.4x.

How educated is Nags Head, North Carolina?

50.9% of adults (25+) in Nags Head hold a bachelor's degree or higher, and 15.1% hold a graduate or professional degree.