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Rocky Mount, North Carolina Demographics & Population 2026

During the 2020–2024 ACS period, Rocky Mount, North Carolina had a total population of 54,297, the 20th largest city in North Carolina, with a median household income of $55,534, which is 23% lower than the state average. The poverty rate is 19.7%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Rocky Mount Quick Facts

Population 54,297
Median Household Income $55,534
Median Home Value $165,700
Poverty Rate 19.7%
Unemployment Rate 8.0%
Median Age 40.7 years
Homeownership Rate 49.0%
Affordability Ratio 3.0x
Bachelor's Degree or Higher 22.9%
High School Graduation Rate 87.3%
Diversity Index 54/100
Population 54,297 20th of 772
Median Income $55,534 average
Poverty Rate 19.7% 58% higher than national
Median Home Value $165,700 below average

How Rocky Mount Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population54,17554,297+0.2%
Median household income$52,927$55,534+4.9%
Median home value$148,300$165,700+11.7%

How Rocky Mount Compares

Economy & Housing

Household Income Distribution

Under $25K 22.1%
$25K-$50K 22.3%
$50K-$100K 35.2%
$100K+ 20.5%
Detailed income brackets
Under $10K
8.3%
$10K-$15K
4.4%
$15K-$20K
5.1%
$20K-$25K
4.2%
$25K-$30K
5.0%
$30K-$35K
3.3%
$35K-$40K
5.5%
$40K-$45K
4.0%
$45K-$50K
4.4%
$50K-$60K
11.6%
$60K-$75K
10.4%
$75K-$100K
13.3%
$100K-$125K
8.9%
$125K-$150K
3.7%
$150K-$200K
4.5%
$200K+
3.4%

Employment

8.0% Unemployment Rate State: 4.7%|National: 5.2%
59.4% Labor Force Participation

Housing Overview

Owner 49.0%
Renter 51.0%
Affordability Index Affordable
3.0x home value to income ratio
Median gross rent $957/mo 20.7% of median household income annually

People & Demographics

Diversity Index

54out of 100
Moderate Diversity

Moderate diversity with one or two groups making up the majority.

State average: 58 | National average: 61

Education

Rocky Mount Rankings in North Carolina

#20 Population of 772
#418 Median Income of 716
#379 Education of 772
#472 Home Value of 725

Other Cities in Nash County

CityPopulationMedian IncomePovertyHome Value
Nashville 5,729 $61,000 16.9% $205,300
Red Oak 3,405 $90,214 2.2% $271,800
Sharpsburg 1,605 $54,709 19.3% $121,900
Spring Hope 1,387 $38,393 11.1% $161,000
Elm City 1,292 $36,150 33.7% $109,300
Dortches 1,158 $74,500 9.4% $247,600
Middlesex 867 $48,281 12.7% $216,900
Whitakers 494 $48,869 10.5% $148,300
Bailey 422 $60,208 17.8% $155,700
Momeyer 398 $65,278 30.4% $98,800

Cities Similar to Rocky Mount

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Burlington59,610$56,880$199,20029.6%16.4%
Wilson48,370$52,485$210,70024.5%23.0%
Kannapolis57,890$73,836$276,40029.7%12.6%
Mooresville52,381$89,647$390,90045.5%7.3%
Hickory44,258$64,576$278,40037.0%17.1%

Population Overview

Rocky Mount is a mid-sized community located in North Carolina, within Nash County. The total population is 54,297. It ranks as the 20th most populous out of 772 Census-designated places in North Carolina.

Age Demographics

The median age in Rocky Mount is 40.7 years. This is 4% higher than the state median of 39.1 years.

Economy, Income & Housing

The median household income in Rocky Mount is $55,534. This is 23% lower than the state median of $72,388. It is also 31% lower than the national median of $80,734. The poverty rate stands at 19.7%. This is 51% higher than the state poverty rate of 13.0%. The unemployment rate is 8.0%. This is 69% higher than the state rate of 4.7%. The median home value is $165,700. Housing costs are 43% lower than the state median of $288,900. The home-value-to-income ratio is 3.0x. 49.0% of occupied housing units are owner-occupied. This homeownership rate is 26% lower than the state average of 66.6%.

Race & Ethnicity

The largest racial or ethnic group in Rocky Mount is Black or African American, making up 62.4% of the population. White (non-Hispanic) residents account for 26.0%. The White (non-Hispanic) population (26.0%) is well below the state average of 60.0%. The Black or African American population is significantly higher than the state average (62.4% vs 20.0%). The Hispanic or Latino population (5.5%) is well below the state average of 11.3%. The Asian population (1.5%) is well below the state average of 3.3%.

Education

22.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 36% lower than the state rate of 35.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 87.3%.

Data Sources & Methodology

All demographic data for Rocky Mount, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 772 Census-designated places in North Carolina. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all North Carolina city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Rocky Mount, North Carolina?

Rocky Mount, North Carolina has a population of 54,297 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Rocky Mount, NC?

The median household income in Rocky Mount is $55,534, which is 31% lower than the national median of $80,734.

What is the poverty rate in Rocky Mount, NC?

The poverty rate in Rocky Mount is 19.7%. This means approximately 10,490 residents live below the federal poverty line.

What is the racial makeup of Rocky Mount, North Carolina?

Rocky Mount's population is 26.0% White, 62.4% Black, 5.5% Hispanic/Latino, and 1.5% Asian.

What is the median home value in Rocky Mount, NC?

The median home value in Rocky Mount is $165,700. The home-value-to-income ratio is 3.0x.

How educated is Rocky Mount, North Carolina?

22.9% of adults (25+) in Rocky Mount hold a bachelor's degree or higher, and 8.2% hold a graduate or professional degree.