Wrightsville Beach, North Carolina Demographics & Population 2026
During the 2020–2024 ACS period, Wrightsville Beach, North Carolina had a total population of 2,665, the 288th largest town in North Carolina, with a median household income of $151,563, which is 109% higher than the state average. The poverty rate is 4.0%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 109% above the state average — one of the wealthiest communities in North Carolina.
- An exceptionally low poverty rate of 4.0% — among the lowest in North Carolina.
- 72.5% of adults hold a bachelor's degree or higher — top 10% in North Carolina.
- Housing affordability is a challenge — homes cost 7.7x the median household income.
- Near full employment with an unemployment rate of just 0.4%.
Wrightsville Beach Quick Facts
How Wrightsville Beach Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,679 | 2,665 | -0.5% |
| Median household income | $167,273 | $151,563 | -9.4% |
| Median home value | $1,041,800 | $1,168,700 | +12.2% |
How Wrightsville Beach Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 58 | National average: 61
Education
Educational Attainment (Adults 25+)
Wrightsville Beach Rankings in North Carolina
Explore North Carolina Rankings
Other Cities in New Hanover County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Wilmington | 120,805 | $66,738 | 16.0% | $383,800 |
| Murraysville | 16,339 | $81,167 | 4.5% | $320,700 |
| Myrtle Grove | 12,637 | $113,463 | 6.2% | $439,100 |
| Kings Grant | 9,003 | $62,232 | 14.7% | $300,700 |
| Ogden | 8,249 | $121,338 | 4.8% | $463,700 |
| Porters Neck | 7,654 | $119,979 | 3.8% | $569,700 |
| Carolina Beach | 6,745 | $94,398 | 6.0% | $566,200 |
| Silver Lake | 6,563 | $76,756 | 9.7% | $325,500 |
| Wrightsboro | 6,287 | $78,450 | 10.7% | $255,700 |
| Northchase | 5,896 | $59,375 | 22.3% | $318,400 |
Cities Similar to Wrightsville Beach
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Avery Creek | 2,887 | $113,261 | $412,900 | 38.6% | 1.4% |
| Southern Shores | 3,139 | $131,429 | $712,300 | 59.1% | 0.6% |
| Governors Village | 2,295 | $125,857 | $602,100 | 75.5% | 14.9% |
| Swepsonville | 2,517 | $100,559 | $311,200 | 33.9% | 4.1% |
| Kure Beach | 2,466 | $104,149 | $735,100 | 52.9% | 3.9% |
Population Overview
Wrightsville Beach is a small community located in North Carolina, within New Hanover County. The total population is 2,665. It ranks as the 288th most populous out of 772 Census-designated places in North Carolina.
Age Demographics
The median age in Wrightsville Beach is 58.0 years. This is 48% higher than the state median of 39.1 years. Only 12.7% of residents are under 18, indicating fewer families with children.
Economy, Income & Housing
The median household income in Wrightsville Beach is $151,563. This is 109% higher than the state median of $72,388. It is also 88% higher than the national median of $80,734. The poverty rate stands at 4.0%. This is 69% lower than the state poverty rate of 13.0%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 0.4%. This is 90% lower than the state rate of 4.7%. The median home value is $1,168,700. Housing costs are 305% higher than the state median of $288,900. The home-value-to-income ratio of 7.7x suggests that housing affordability is a significant concern for many residents. 80.8% of occupied housing units are owner-occupied. This homeownership rate is 21% higher than the state average of 66.6%.
Race & Ethnicity
Wrightsville Beach has a predominantly White (non-Hispanic) population, comprising 96.3% of all residents. Hispanic or Latino residents account for 2.7%. The White (non-Hispanic) population is significantly higher than the state average (96.3% vs 60.0%). The Black or African American population (0.5%) is well below the state average of 20.0%. The Hispanic or Latino population (2.7%) is well below the state average of 11.3%. The Asian population (0.3%) is well below the state average of 3.3%.
Education
72.5% of residents aged 25 and older hold a bachelor's degree or higher. This places Wrightsville Beach in the top 10% of all cities in the state for educational attainment. This is 103% higher than the state rate of 35.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. No surveyed resident aged 25 or older reported leaving school before earning a high school diploma, though a rate of exactly 100% reflects the limits of a small sample. Notably, 25.5% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Wrightsville Beach, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 772 Census-designated places in North Carolina. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
Free data download: Get all North Carolina city and county demographics as CSV. Download Cities CSV | Download Counties CSV
Frequently Asked Questions
What is the population of Wrightsville Beach, North Carolina?
Wrightsville Beach, North Carolina has a population of 2,665 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Wrightsville Beach, NC?
The median household income in Wrightsville Beach is $151,563, which is 88% higher than the national median of $80,734.
What is the poverty rate in Wrightsville Beach, NC?
The poverty rate in Wrightsville Beach is 4.0%. This means approximately 105 residents live below the federal poverty line.
What is the racial makeup of Wrightsville Beach, North Carolina?
Wrightsville Beach's population is 96.3% White, 0.5% Black, 2.7% Hispanic/Latino, and 0.3% Asian.
What is the median home value in Wrightsville Beach, NC?
The median home value in Wrightsville Beach is $1,168,700. The home-value-to-income ratio is 7.7x.
How educated is Wrightsville Beach, North Carolina?
72.5% of adults (25+) in Wrightsville Beach hold a bachelor's degree or higher, and 25.5% hold a graduate or professional degree.