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Wrightsville Beach, North Carolina Demographics & Population 2026

During the 2020–2024 ACS period, Wrightsville Beach, North Carolina had a total population of 2,665, the 288th largest town in North Carolina, with a median household income of $151,563, which is 109% higher than the state average. The poverty rate is 4.0%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Wrightsville Beach Quick Facts

Population 2,665
Median Household Income $151,563
Median Home Value $1,168,700
Poverty Rate 4.0%
Unemployment Rate 0.4%
Median Age 58.0 years
Homeownership Rate 80.8%
Affordability Ratio 7.7x
Bachelor's Degree or Higher 72.5%
High School Graduation Rate 100.0%
Diversity Index 7/100
Population 2,665 288th of 772
Median Income $151,563 top 10%
Poverty Rate 4.0% 68% lower than national
Median Home Value $1,168,700 top 10%

How Wrightsville Beach Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population2,6792,665-0.5%
Median household income$167,273$151,563-9.4%
Median home value$1,041,800$1,168,700+12.2%

How Wrightsville Beach Compares

Economy & Housing

Household Income Distribution

Under $25K 15.0%
$25K-$50K 3.2%
$50K-$100K 19.0%
$100K+ 62.8%
Detailed income brackets
Under $10K
3.7%
$10K-$15K
3.0%
$15K-$20K
0.4%
$20K-$25K
8.0%
$25K-$30K
0.0%
$30K-$35K
0.0%
$35K-$40K
0.5%
$40K-$45K
0.0%
$45K-$50K
2.8%
$50K-$60K
2.9%
$60K-$75K
7.4%
$75K-$100K
8.6%
$100K-$125K
8.0%
$125K-$150K
4.4%
$150K-$200K
6.8%
$200K+
43.6%

Employment

0.4% Unemployment Rate State: 4.7%|National: 5.2%
57.5% Labor Force Participation

Housing Overview

Owner 80.8%
Renter 19.2%
Affordability Index Very Expensive
7.7x home value to income ratio
Median gross rent $2,336/mo 18.5% of median household income annually

People & Demographics

Diversity Index

7out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 58 | National average: 61

Education

Wrightsville Beach Rankings in North Carolina

#288 Population of 772
#13 Median Income of 716
#15 Education of 772
#4 Home Value of 725

Other Cities in New Hanover County

CityPopulationMedian IncomePovertyHome Value
Wilmington 120,805 $66,738 16.0% $383,800
Murraysville 16,339 $81,167 4.5% $320,700
Myrtle Grove 12,637 $113,463 6.2% $439,100
Kings Grant 9,003 $62,232 14.7% $300,700
Ogden 8,249 $121,338 4.8% $463,700
Porters Neck 7,654 $119,979 3.8% $569,700
Carolina Beach 6,745 $94,398 6.0% $566,200
Silver Lake 6,563 $76,756 9.7% $325,500
Wrightsboro 6,287 $78,450 10.7% $255,700
Northchase 5,896 $59,375 22.3% $318,400

Cities Similar to Wrightsville Beach

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Avery Creek2,887$113,261$412,90038.6%1.4%
Southern Shores3,139$131,429$712,30059.1%0.6%
Governors Village2,295$125,857$602,10075.5%14.9%
Swepsonville2,517$100,559$311,20033.9%4.1%
Kure Beach2,466$104,149$735,10052.9%3.9%

Population Overview

Wrightsville Beach is a small community located in North Carolina, within New Hanover County. The total population is 2,665. It ranks as the 288th most populous out of 772 Census-designated places in North Carolina.

Age Demographics

The median age in Wrightsville Beach is 58.0 years. This is 48% higher than the state median of 39.1 years. Only 12.7% of residents are under 18, indicating fewer families with children.

Economy, Income & Housing

The median household income in Wrightsville Beach is $151,563. This is 109% higher than the state median of $72,388. It is also 88% higher than the national median of $80,734. The poverty rate stands at 4.0%. This is 69% lower than the state poverty rate of 13.0%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 0.4%. This is 90% lower than the state rate of 4.7%. The median home value is $1,168,700. Housing costs are 305% higher than the state median of $288,900. The home-value-to-income ratio of 7.7x suggests that housing affordability is a significant concern for many residents. 80.8% of occupied housing units are owner-occupied. This homeownership rate is 21% higher than the state average of 66.6%.

Race & Ethnicity

Wrightsville Beach has a predominantly White (non-Hispanic) population, comprising 96.3% of all residents. Hispanic or Latino residents account for 2.7%. The White (non-Hispanic) population is significantly higher than the state average (96.3% vs 60.0%). The Black or African American population (0.5%) is well below the state average of 20.0%. The Hispanic or Latino population (2.7%) is well below the state average of 11.3%. The Asian population (0.3%) is well below the state average of 3.3%.

Education

72.5% of residents aged 25 and older hold a bachelor's degree or higher. This places Wrightsville Beach in the top 10% of all cities in the state for educational attainment. This is 103% higher than the state rate of 35.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. No surveyed resident aged 25 or older reported leaving school before earning a high school diploma, though a rate of exactly 100% reflects the limits of a small sample. Notably, 25.5% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Wrightsville Beach, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 772 Census-designated places in North Carolina. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Wrightsville Beach, North Carolina?

Wrightsville Beach, North Carolina has a population of 2,665 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Wrightsville Beach, NC?

The median household income in Wrightsville Beach is $151,563, which is 88% higher than the national median of $80,734.

What is the poverty rate in Wrightsville Beach, NC?

The poverty rate in Wrightsville Beach is 4.0%. This means approximately 105 residents live below the federal poverty line.

What is the racial makeup of Wrightsville Beach, North Carolina?

Wrightsville Beach's population is 96.3% White, 0.5% Black, 2.7% Hispanic/Latino, and 0.3% Asian.

What is the median home value in Wrightsville Beach, NC?

The median home value in Wrightsville Beach is $1,168,700. The home-value-to-income ratio is 7.7x.

How educated is Wrightsville Beach, North Carolina?

72.5% of adults (25+) in Wrightsville Beach hold a bachelor's degree or higher, and 25.5% hold a graduate or professional degree.