Latta, Oklahoma Demographics & Population 2026
During the 2020–2024 ACS period, Latta, Oklahoma had a total population of 1,405, the 186th largest community in Oklahoma, with a median household income of $76,406, which is 17% higher than the state average. The poverty rate is 10.9%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- 37.2% of adults hold a bachelor's degree or higher — top 10% in Oklahoma.
- Housing is very affordable with a home-value-to-income ratio of just 2.1x.
Latta Quick Facts
How Latta Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,413 | 1,405 | -0.6% |
| Median household income | $76,216 | $76,406 | +0.2% |
| Median home value | $165,800 | $159,700 | -3.7% |
How Latta Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 58 | National average: 61
Education
Educational Attainment (Adults 25+)
Latta Rankings in Oklahoma
Explore Oklahoma Rankings
Other Cities in Pontotoc County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Ada | 16,575 | $53,507 | 16.1% | $169,300 |
| Byng | 1,316 | $75,625 | 7.7% | $177,400 |
| Pickett | 897 | $101,500 | 0.6% | $168,600 |
| Allen | 883 | $41,696 | 15.8% | $84,400 |
| Roff | 719 | $57,500 | 19.1% | $86,800 |
| Stonewall | 445 | $56,250 | 8.5% | $82,500 |
| Francis | 310 | $65,000 | 14.8% | $82,000 |
| Fitzhugh | 197 | $55,156 | 22.0% | $156,900 |
| Vanoss | 120 | $35,500 | 15.8% | $64,200 |
| Fittstown | 28 | $28,906 | 0.0% | N/A |
Cities Similar to Latta
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Central High | 1,489 | $75,435 | $211,200 | 26.6% | 9.9% |
| Byng | 1,316 | $75,625 | $177,400 | 37.1% | 7.7% |
| Cleora | 1,477 | $82,321 | $230,800 | 34.0% | 14.5% |
| Fletcher | 1,309 | $71,458 | $148,300 | 20.4% | 19.7% |
| Maysville | 1,399 | $60,931 | $152,400 | 6.7% | 19.2% |
Population Overview
Latta is a small community located in Oklahoma, within Pontotoc County. The total population is 1,405. It ranks as the 186th most populous out of 834 Census-designated places in Oklahoma.
Age Demographics
The median age in Latta is 31.6 years. This is 15% lower than the state median of 37.0 years. With 34.9% of the population under 18, Latta has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in Latta is $76,406. This is 17% higher than the state median of $65,039. It is also 5% lower than the national median of $80,734. The poverty rate stands at 10.9%. This is 29% lower than the state poverty rate of 15.3%. The unemployment rate is 3.1%. This is 38% lower than the state rate of 5.0%. The median home value is $159,700. Housing costs are 20% lower than the state median of $199,800. With a home-value-to-income ratio of just 2.1x, Latta is one of the most affordable housing markets in the area. 72.3% of occupied housing units are owner-occupied. This homeownership rate is 10% higher than the state average of 65.8%.
Race & Ethnicity
The largest racial or ethnic group in Latta is White (non-Hispanic), making up 53.7% of the population. Hispanic or Latino residents account for 2.9%. The Black or African American population (1.5%) is well below the state average of 6.8%. The Hispanic or Latino population (2.9%) is well below the state average of 12.7%.
Education
37.2% of residents aged 25 and older hold a bachelor's degree or higher. This places Latta in the top 10% of all cities in the state for educational attainment. This is 31% higher than the state rate of 28.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.5%. Notably, 15.3% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Latta, Oklahoma is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Oklahoma state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 834 Census-designated places in Oklahoma. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Latta, Oklahoma?
Latta, Oklahoma has a population of 1,405 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Latta, OK?
The median household income in Latta is $76,406, which is 5% lower than the national median of $80,734.
What is the poverty rate in Latta, OK?
The poverty rate in Latta is 10.9%. This means approximately 153 residents live below the federal poverty line.
What is the racial makeup of Latta, Oklahoma?
Latta's population is 53.7% White, 1.5% Black, 2.9% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Latta, OK?
The median home value in Latta is $159,700. The home-value-to-income ratio is 2.1x.
How educated is Latta, Oklahoma?
37.2% of adults (25+) in Latta hold a bachelor's degree or higher, and 15.3% hold a graduate or professional degree.