Winner, South Dakota Demographics & Population 2026
During the 2020–2024 ACS period, Winner, South Dakota had a total population of 2,905, the 31st largest city in South Dakota, with a median household income of $47,381, which is 37% lower than the state average. The poverty rate is 28.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 37% below the state average, indicating significant economic challenges.
- More than 1 in 4 residents live below the poverty line (28.2%), well above the national average of 12.4%.
- Housing is very affordable with a home-value-to-income ratio of just 2.2x.
Winner Quick Facts
How Winner Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,900 | 2,905 | +0.2% |
| Median household income | $47,132 | $47,381 | +0.5% |
| Median home value | $124,000 | $106,100 | -14.4% |
How Winner Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 35 | National average: 61
Education
Educational Attainment (Adults 25+)
Winner Rankings in South Dakota
Explore South Dakota Rankings
Other Cities in Tripp County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Colome | 338 | $51,000 | 28.9% | $62,300 |
| New Witten | 76 | $38,603 | 25.0% | N/A |
| Ideal | 40 | N/A | 32.5% | N/A |
Cities Similar to Winner
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Sisseton | 2,670 | $48,875 | $109,200 | 21.8% | 18.8% |
| Canton | 3,033 | $60,850 | $191,400 | 16.9% | 8.1% |
| Mobridge | 2,932 | $65,357 | $136,800 | 29.4% | 18.3% |
| Flandreau | 2,392 | $49,157 | $150,400 | 26.8% | 21.9% |
| Blackhawk | 2,934 | $71,993 | $273,300 | 16.4% | 1.8% |
Population Overview
Winner is a small community located in South Dakota, within Tripp County. The total population is 2,905. It ranks as the 31st most populous out of 439 Census-designated places in South Dakota.
Age Demographics
The median age in Winner is 43.6 years. This is 15% higher than the state median of 38.0 years. 12.0% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Winner is $47,381. This is 37% lower than the state median of $75,081. It is also 41% lower than the national median of $80,734. The poverty rate stands at 28.2%. This is 137% higher than the state poverty rate of 11.9%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 2.8%. This is 3% lower than the state rate of 2.9%. The median home value is $106,100. Housing costs are 59% lower than the state median of $257,400. With a home-value-to-income ratio of just 2.2x, Winner is one of the most affordable housing markets in the area. 62.2% of occupied housing units are owner-occupied. This homeownership rate is 9% lower than the state average of 68.6%.
Race & Ethnicity
The largest racial or ethnic group in Winner is White (non-Hispanic), making up 70.2% of the population. Hispanic or Latino residents account for 3.7%.
Education
14.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 55% lower than the state rate of 31.9%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 85.8%.
Data Sources & Methodology
All demographic data for Winner, South Dakota is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against South Dakota state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 439 Census-designated places in South Dakota. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Winner, South Dakota?
Winner, South Dakota has a population of 2,905 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Winner, SD?
The median household income in Winner is $47,381, which is 41% lower than the national median of $80,734.
What is the poverty rate in Winner, SD?
The poverty rate in Winner is 28.2%. This means approximately 772 residents live below the federal poverty line.
What is the racial makeup of Winner, South Dakota?
Winner's population is 70.2% White, 1.5% Black, 3.7% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Winner, SD?
The median home value in Winner is $106,100. The home-value-to-income ratio is 2.2x.
How educated is Winner, South Dakota?
14.4% of adults (25+) in Winner hold a bachelor's degree or higher, and 2.7% hold a graduate or professional degree.