Naselle, Washington Demographics & Population 2026
During the 2020–2024 ACS period, Naselle, Washington had a total population of 528, the 470th largest community in Washington, with a median household income of $58,459, which is 40% lower than the state average. The poverty rate is 3.0%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 40% below the state average, indicating significant economic challenges.
- An exceptionally low poverty rate of 3.0% — among the lowest in Washington.
- Near full employment with an unemployment rate of just 2.2%.
Naselle Quick Facts
How Naselle Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 519 | 528 | +1.7% |
| Median household income | $58,642 | $58,459 | -0.3% |
How Naselle Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 56 | National average: 61
Education
Educational Attainment (Adults 25+)
Naselle Rankings in Washington
Explore Washington Rankings
Other Cities in Pacific County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Raymond | 3,210 | $48,516 | 13.8% | $267,500 |
| Ocean Park | 2,122 | $65,676 | 10.2% | $350,500 |
| South Bend | 1,869 | $45,000 | 24.2% | $262,300 |
| Long Beach | 1,792 | $53,032 | 13.1% | $362,700 |
| Ilwaco | 1,365 | $98,200 | 9.5% | $370,300 |
| Chinook | 541 | $108,147 | 2.4% | $352,000 |
| Lebam | 436 | N/A | 5.7% | $154,800 |
| Bay Center | 206 | $72,206 | 1.9% | $542,900 |
| Willapa | 172 | N/A | 0.0% | $263,600 |
| Tokeland | 122 | N/A | 32.8% | N/A |
Cities Similar to Naselle
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Rosburg | 528 | N/A | $231,000 | 29.6% | 13.2% |
| Gorst | 550 | N/A | $428,700 | 8.8% | 16.0% |
| Pe Ell | 538 | $62,679 | $321,800 | 7.4% | 11.9% |
| Skokomish | 560 | $58,958 | $180,800 | 8.0% | 20.1% |
| Deming | 568 | N/A | $459,600 | 36.7% | 17.8% |
A note before these figures: with a population of 528, Naselle's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Naselle is a small community located in Washington, within Pacific County. The total population is 528. It ranks as the 470th most populous out of 628 Census-designated places in Washington.
Age Demographics
The median age in Naselle is 21.0 years. This is 45% lower than the state median of 38.3 years.
Economy, Income & Housing
The median household income in Naselle is $58,459. This is 40% lower than the state median of $98,141. It is also 28% lower than the national median of $80,734. The poverty rate stands at 3.0%. This is 69% lower than the state poverty rate of 9.9%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 2.2%. This is 57% lower than the state rate of 5.1%. 93.9% of occupied housing units are owner-occupied. This homeownership rate is 47% higher than the state average of 63.8%.
Race & Ethnicity
Naselle has a predominantly White (non-Hispanic) population, comprising 93.9% of all residents. Hispanic or Latino residents account for 2.8%. The Hispanic or Latino population (2.8%) is well below the state average of 14.4%. The Asian population (1.9%) is well below the state average of 9.7%.
Education
16.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 59% lower than the state rate of 39.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.1%.
Data Sources & Methodology
All demographic data for Naselle, Washington is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Washington state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 628 Census-designated places in Washington. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Naselle, Washington?
Naselle, Washington has a population of 528 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Naselle, WA?
The median household income in Naselle is $58,459, which is 28% lower than the national median of $80,734.
What is the poverty rate in Naselle, WA?
The poverty rate in Naselle is 3.0%. This means approximately 16 residents live below the federal poverty line.
What is the racial makeup of Naselle, Washington?
Naselle's population is 93.9% White, 0.0% Black, 2.8% Hispanic/Latino, and 1.9% Asian.
What is the median home value in Naselle, WA?
The Census Bureau does not publish a reliable median home value estimate for Naselle — there are too few owner-occupied homes in the ACS sample. The national median is $332,700.
How educated is Naselle, Washington?
16.3% of adults (25+) in Naselle hold a bachelor's degree or higher, and 2.3% hold a graduate or professional degree.