Marshfield city, Wisconsin Demographics & Population 2026
As of 2026, Marshfield city, Wisconsin has a total population of 18,718, the 45th largest city in Wisconsin, with a median household income of $59,294, which is 22% lower than the state average. The poverty rate is 11.0%.
Marshfield city Quick Facts
How Marshfield city Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 36 | National average: 60
Education
Educational Attainment (Adults 25+)
Marshfield city Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Wood County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Wisconsin Rapids city | 18,756 | $54,116 | 14.4% | $116,600 |
| Nekoosa city | 2,439 | $43,026 | 18.6% | $112,900 |
| Port Edwards village | 1,776 | $73,625 | 14.0% | $140,900 |
| Pittsville city | 829 | $59,773 | 11.1% | $117,300 |
| Auburndale village | 807 | $80,407 | 4.6% | $217,700 |
| Hewitt village | 791 | $89,013 | 3.3% | $207,100 |
| Biron village | 694 | $58,000 | 12.4% | $154,000 |
| Rudolph village | 493 | $61,250 | 16.4% | $165,500 |
| Vesper village | 482 | $58,448 | 5.7% | $116,500 |
| Milladore village | 426 | $86,420 | 11.7% | $157,400 |
Cities Similar to Marshfield city
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Wisconsin Rapids city | 18,756 | $54,116 | $116,600 | 16.9% | 14.4% |
| Menasha city | 18,130 | $64,392 | $169,200 | 24.4% | 13.7% |
| Cudahy city | 17,964 | $66,717 | $201,000 | 27.1% | 11.9% |
| Fox Crossing village | 18,960 | $74,423 | $228,000 | 34.2% | 7.9% |
| Menomonie city | 16,548 | $54,587 | $203,800 | 38.1% | 18.4% |
Population Overview
Marshfield city is a small city located in Wisconsin, within Wood County. The total population is 18,718. It ranks as the 45th most populous out of 807 cities and towns in Wisconsin.
Age Demographics
The median age in Marshfield city is 43.1 years. This is 7% higher than the state median of 40.1 years. 10.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Marshfield city is $59,294. This is 22% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 25% lower. The poverty rate stands at 11.0%. This is 4% higher than the state poverty rate of 10.6%. The unemployment rate is 3.3%. This is 1% lower than the state rate of 3.3%. The median home value is $169,900. Housing costs are 31% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.9x, Marshfield city is one of the most affordable housing markets in the area. 62.4% of occupied housing units are owner-occupied. This homeownership rate is 8% lower than the state average of 67.9%.
Race & Ethnicity
Marshfield city has a predominantly White (non-Hispanic) population, comprising 91.4% of all residents. Hispanic or Latino residents account for 3.2%. The Black or African American population (1.0%) is well below the state average of 6.0%. The Hispanic or Latino population (3.2%) is well below the state average of 7.8%.
Education
26.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 21% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.8%.
Data Sources & Methodology
All demographic data for Marshfield city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.
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Frequently Asked Questions
What is the population of Marshfield city, Wisconsin?
Marshfield city, Wisconsin has a population of 18,718 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Marshfield city, WI?
The median household income in Marshfield city is $59,294, which is 25% lower the national median of $78,538.
What is the poverty rate in Marshfield city, WI?
The poverty rate in Marshfield city is 11.0%. This means approximately 2,029 residents live below the federal poverty line.
What is the racial makeup of Marshfield city, Wisconsin?
Marshfield city's population is 91.4% White, 1.0% Black, 3.2% Hispanic/Latino, and 2.1% Asian.
What is the median home value in Marshfield city, WI?
The median home value in Marshfield city is $169,900. The home-value-to-income ratio is 2.9x.
How educated is Marshfield city, Wisconsin?
26.0% of adults (25+) in Marshfield city hold a bachelor's degree or higher, and 9.3% hold a graduate or professional degree.