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Wood County, Wisconsin Demographics 2026

Wood County, Wisconsin has a population of 74,039, the 22nd most populous county in Wisconsin. The median household income is $66,417 and the median home value is $168,100. The poverty rate is 10.3%.

Wood County Quick Facts

Population 74,039
Median Household Income $66,417
Median Home Value $168,100
Poverty Rate 10.3%
Unemployment Rate 4.3%
Median Age 43.9 years
Homeownership Rate 73.4%
Affordability Ratio 2.5x
Bachelor's Degree+ 21.4%
High School Graduation 93.5%
Cities/Places 12
Population 74,039 22nd of 72
Median Income $66,417 12% lower state
Poverty Rate 10.3%
Unemployment 4.3%

Economy & Housing

Employment

4.3% Unemployment Rate State: 3.3% | National: 5.2%
61.8% Labor Force Participation

Housing Overview

Owner 73.4%
Renter 26.6%
Affordability Index Very Affordable
2.5x home value to income ratio

People & Demographics

Diversity Index

17out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 36 | National average: 60

Education

Cities & Places in Wood County

CityPopulationMedian IncomePovertyHome Value
Wisconsin Rapids city18,756$54,11614.4%$116,600
Marshfield city18,718$59,29411.0%$169,900
Nekoosa city2,439$43,02618.6%$112,900
Port Edwards village1,776$73,62514.0%$140,900
Pittsville city829$59,77311.1%$117,300
Auburndale village807$80,4074.6%$217,700
Hewitt village791$89,0133.3%$207,100
Biron village694$58,00012.4%$154,000
Rudolph village493$61,25016.4%$165,500
Vesper village482$58,4485.7%$116,500
Milladore village426$86,42011.7%$157,400
Arpin village298$54,21914.1%$87,000

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Wood County is located in Wisconsin with a total population of 74,039. It is the 22nd most populous county out of 72 in Wisconsin. The county encompasses 12 Census-designated places.

Age Demographics

The median age in Wood County is 43.9 years. This is 9% higher than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Wood County is $66,417. This is 12% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 15% lower. The poverty rate stands at 10.3%. This is 3% lower than the state poverty rate of 10.6%. The unemployment rate is 4.3%. This is 32% higher than the state rate of 3.3%. The median home value is $168,100. Housing costs are 32% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.5x, Wood County is one of the most affordable housing markets in the area. 73.4% of occupied housing units are owner-occupied. This homeownership rate is 8% higher than the state average of 67.9%.

Race & Ethnicity

Wood County has a predominantly White (non-Hispanic) population, comprising 90.9% of all residents. Hispanic or Latino residents account for 3.5%. The Black or African American population (0.7%) is well below the state average of 6.0%. The Hispanic or Latino population (3.5%) is well below the state average of 7.8%.

Education

21.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 35% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.5%.

Frequently Asked Questions

What is the population of Wood County, Wisconsin?

Wood County has a population of 74,039, making it the 22nd most populous county in Wisconsin.

What is the median income in Wood County?

The median household income in Wood County is $66,417 with a poverty rate of 10.3%.

How many cities are in Wood County, Wisconsin?

Wood County contains 12 Census-designated places.