New London city, Wisconsin Demographics & Population 2026
As of 2026, New London city, Wisconsin has a total population of 7,492, the 127th largest city in Wisconsin, with a median household income of $61,447, which is 19% lower than the state average. The poverty rate is 17.5%.
Key Takeaways
- Near full employment with an unemployment rate of just 2.4%.
New London city Quick Facts
How New London city Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 36 | National average: 60
Education
Educational Attainment (Adults 25+)
New London city Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Waupaca County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Waupaca city | 6,314 | $52,586 | 10.7% | $177,600 |
| Clintonville city | 4,553 | $55,960 | 19.6% | $111,900 |
| Weyauwega city | 1,760 | $64,549 | 10.0% | $137,200 |
| Manawa city | 1,317 | $79,432 | 9.8% | $146,200 |
| Marion city | 1,167 | $63,750 | 18.9% | $97,500 |
| Fremont village | 592 | $71,875 | 13.2% | $210,200 |
| Scandinavia village | 365 | $66,875 | 3.0% | $166,100 |
| Embarrass village | 338 | $62,750 | 10.3% | $133,300 |
| Ogdensburg village | 166 | $65,833 | 13.9% | $93,300 |
| Big Falls village | 157 | N/A | 14.6% | $73,300 |
Cities Similar to New London city
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Ripon city | 7,803 | $59,063 | $161,500 | 24.6% | 10.4% |
| Kimberly village | 7,432 | $68,295 | $196,900 | 26.7% | 9.6% |
| Pewaukee village | 8,240 | $62,380 | $266,300 | 42.4% | 8.4% |
| Sheboygan Falls city | 8,190 | $68,264 | $205,400 | 25.7% | 6.7% |
| Jefferson city | 7,722 | $77,095 | $222,100 | 22.6% | 10.3% |
Population Overview
New London city is a small city located in Wisconsin, within Waupaca County. The total population is 7,492. It ranks as the 127th most populous out of 807 cities and towns in Wisconsin.
Age Demographics
The median age in New London city is 35.1 years. This is 12% lower than the state median of 40.1 years.
Economy, Income & Housing
The median household income in New London city is $61,447. This is 19% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 22% lower. The poverty rate stands at 17.5%. This is 65% higher than the state poverty rate of 10.6%. The unemployment rate is 2.4%. This is 29% lower than the state rate of 3.3%. The median home value is $162,800. Housing costs are 34% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.6x, New London city is one of the most affordable housing markets in the area. 48.5% of occupied housing units are owner-occupied. This homeownership rate is 29% lower than the state average of 67.9%.
Race & Ethnicity
New London city has a predominantly White (non-Hispanic) population, comprising 88.1% of all residents. Hispanic or Latino residents account for 5.9%. The Black or African American population (1.7%) is well below the state average of 6.0%.
Education
16.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 49% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 87.4%.
Data Sources & Methodology
All demographic data for New London city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.
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Frequently Asked Questions
What is the population of New London city, Wisconsin?
New London city, Wisconsin has a population of 7,492 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New London city, WI?
The median household income in New London city is $61,447, which is 22% lower the national median of $78,538.
What is the poverty rate in New London city, WI?
The poverty rate in New London city is 17.5%. This means approximately 1,299 residents live below the federal poverty line.
What is the racial makeup of New London city, Wisconsin?
New London city's population is 88.1% White, 1.7% Black, 5.9% Hispanic/Latino, and 1.8% Asian.
What is the median home value in New London city, WI?
The median home value in New London city is $162,800. The home-value-to-income ratio is 2.6x.
How educated is New London city, Wisconsin?
16.7% of adults (25+) in New London city hold a bachelor's degree or higher, and 3.3% hold a graduate or professional degree.