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Oconto city, Wisconsin Demographics & Population 2026

Very AffordableHome value to income ratio of 2.1x is exceptionally low

As of 2026, Oconto city, Wisconsin has a total population of 4,623, the 162nd largest city in Wisconsin, with a median household income of $62,704, which is 17% lower than the state average. The poverty rate is 11.8%.

Key Takeaways

Oconto city Quick Facts

Population 4,623
Median Household Income $62,704
Median Home Value $133,900
Poverty Rate 11.8%
Unemployment Rate 1.8%
Median Age 47.4 years
Homeownership Rate 64.0%
Affordability Ratio 2.1x
Bachelor's Degree or Higher 13.6%
High School Graduation Rate 95.2%
Diversity Index 21/100
Population 4,623 162nd of 807
Median Income $62,704 below average
Poverty Rate 11.8% 5% lower national
Median Home Value $133,900 bottom 30%

How Oconto city Compares

Economy & Housing

Employment

1.8% Unemployment Rate State: 3.3% | National: 5.2%
60.5% Labor Force Participation

Housing Overview

Owner 64.0%
Renter 36.0%
Affordability Index Very Affordable
2.1x home value to income ratio

People & Demographics

Diversity Index

21out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 36 | National average: 60

Education

Oconto city Rankings in Wisconsin

#162 Population of 807
#488 Median Income of 807
#596 Education of 807
#605 Home Value of 807

Other Cities in Oconto County

CityPopulationMedian IncomePovertyHome Value
Oconto Falls city 2,979 $47,786 15.5% $145,100
Gillett city 1,333 $55,323 11.0% $110,800
Lena village 536 $57,917 11.9% $132,900
Suring village 409 $50,909 21.9% $78,300

Cities Similar to Oconto city

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Viroqua city4,469$66,039$207,20031.8%9.6%
Clintonville city4,553$55,960$111,90018.2%19.6%
Mosinee city4,492$71,314$150,00027.2%10.3%
Mauston city4,280$60,174$135,60018.2%21.7%
French Island CDP4,235$59,462$198,20026.8%14.2%

Population Overview

Oconto city is a small community located in Wisconsin, within Oconto County. The total population is 4,623. It ranks as the 162nd most populous out of 807 cities and towns in Wisconsin.

Age Demographics

The median age in Oconto city is 47.4 years. This is 18% higher than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Oconto city is $62,704. This is 17% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 20% lower. The poverty rate stands at 11.8%. This is 12% higher than the state poverty rate of 10.6%. The unemployment rate is 1.8%. This is 47% lower than the state rate of 3.3%. The median home value is $133,900. Housing costs are 46% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.1x, Oconto city is one of the most affordable housing markets in the area. 64.0% of occupied housing units are owner-occupied. This homeownership rate is 6% lower than the state average of 67.9%.

Race & Ethnicity

Oconto city has a predominantly White (non-Hispanic) population, comprising 88.8% of all residents. Hispanic or Latino residents account for 6.7%. The Black or African American population (0.8%) is well below the state average of 6.0%.

Education

13.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 59% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.2%.

Data Sources & Methodology

All demographic data for Oconto city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.

Free data download: Get all Wisconsin city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Oconto city, Wisconsin?

Oconto city, Wisconsin has a population of 4,623 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Oconto city, WI?

The median household income in Oconto city is $62,704, which is 20% lower the national median of $78,538.

What is the poverty rate in Oconto city, WI?

The poverty rate in Oconto city is 11.8%. This means approximately 529 residents live below the federal poverty line.

What is the racial makeup of Oconto city, Wisconsin?

Oconto city's population is 88.8% White, 0.8% Black, 6.7% Hispanic/Latino, and 0.0% Asian.

What is the median home value in Oconto city, WI?

The median home value in Oconto city is $133,900. The home-value-to-income ratio is 2.1x.

How educated is Oconto city, Wisconsin?

13.6% of adults (25+) in Oconto city hold a bachelor's degree or higher, and 5.0% hold a graduate or professional degree.