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Onalaska city, Wisconsin Demographics & Population 2026

As of 2026, Onalaska city, Wisconsin has a total population of 18,909, the 43rd largest city in Wisconsin, with a median household income of $84,898, which is 12% higher than the state average. The poverty rate is 5.9%.

Onalaska city Quick Facts

Population 18,909
Median Household Income $84,898
Median Home Value $279,100
Poverty Rate 5.9%
Unemployment Rate 3.3%
Median Age 40.3 years
Homeownership Rate 63.0%
Affordability Ratio 3.3x
Bachelor's Degree or Higher 41.4%
High School Graduation Rate 98.6%
Diversity Index 27/100
Population 18,909 43rd of 807
Median Income $84,898 top 30%
Poverty Rate 5.9% 53% lower national
Median Home Value $279,100 top 20%

How Onalaska city Compares

Economy & Housing

Employment

3.3% Unemployment Rate State: 3.3% | National: 5.2%
68.2% Labor Force Participation

Housing Overview

Owner 63.0%
Renter 37.0%
Affordability Index Affordable
3.3x home value to income ratio

People & Demographics

Diversity Index

27out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 36 | National average: 60

Education

Onalaska city Rankings in Wisconsin

#43 Population of 807
#191 Median Income of 807
#101 Education of 807
#148 Home Value of 807

Other Cities in La Crosse County

CityPopulationMedian IncomePovertyHome Value
La Crosse city 51,791 $53,803 21.6% $196,600
Holmen village 11,027 $77,083 5.6% $262,600
West Salem village 5,268 $90,991 8.9% $269,300
Bangor village 1,409 $74,271 9.5% $211,900

Cities Similar to Onalaska city

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Fox Crossing village18,960$74,423$228,00034.2%7.9%
Howard village20,261$84,896$286,20034.9%5.4%
Kaukauna city17,237$78,353$198,80027.1%8.0%
Oconomowoc city18,385$105,833$367,70046.9%7.2%
Middleton city22,235$85,526$457,40062.1%7.7%

Population Overview

Onalaska city is a small city located in Wisconsin, within La Crosse County. The total population is 18,909. It ranks as the 43rd most populous out of 807 cities and towns in Wisconsin.

Age Demographics

The median age in Onalaska city is 40.3 years. This is about average than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Onalaska city is $84,898. This is 12% higher than the state median of $75,670. Compared to the national median of $78,538, household income here is 8% higher. The poverty rate stands at 5.9%. This is 44% lower than the state poverty rate of 10.6%. The unemployment rate is 3.3%. The median home value is $279,100. Housing costs are 13% higher than the state median of $247,400. The home-value-to-income ratio is 3.3x. 63.0% of occupied housing units are owner-occupied. This homeownership rate is 7% lower than the state average of 67.9%.

Race & Ethnicity

The largest racial or ethnic group in Onalaska city is White (non-Hispanic), making up 84.9% of the population. Asian residents account for 5.0%. The Black or African American population (2.7%) is well below the state average of 6.0%. The Hispanic or Latino population (2.7%) is well below the state average of 7.8%. The Asian population is significantly higher than the state average (5.0% vs 2.9%).

Education

41.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 26% higher than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.6%. Notably, 16.3% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Onalaska city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.

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Frequently Asked Questions

What is the population of Onalaska city, Wisconsin?

Onalaska city, Wisconsin has a population of 18,909 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Onalaska city, WI?

The median household income in Onalaska city is $84,898, which is 8% higher the national median of $78,538.

What is the poverty rate in Onalaska city, WI?

The poverty rate in Onalaska city is 5.9%. This means approximately 1,109 residents live below the federal poverty line.

What is the racial makeup of Onalaska city, Wisconsin?

Onalaska city's population is 84.9% White, 2.7% Black, 2.7% Hispanic/Latino, and 5.0% Asian.

What is the median home value in Onalaska city, WI?

The median home value in Onalaska city is $279,100. The home-value-to-income ratio is 3.3x.

How educated is Onalaska city, Wisconsin?

41.4% of adults (25+) in Onalaska city hold a bachelor's degree or higher, and 16.3% hold a graduate or professional degree.