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Rock County, Wisconsin Demographics 2026

Rock County, Wisconsin has a population of 163,944, the 9th most populous county in Wisconsin. The median household income is $74,390 and the median home value is $215,900. The poverty rate is 10.0%.

Rock County Quick Facts

Population 163,944
Median Household Income $74,390
Median Home Value $215,900
Poverty Rate 10.0%
Unemployment Rate 4.0%
Median Age 40.1 years
Homeownership Rate 70.6%
Affordability Ratio 2.9x
Bachelor's Degree+ 25.7%
High School Graduation 92.6%
Cities/Places 9
Population 163,944 9th of 72
Median Income $74,390 2% lower state
Poverty Rate 10.0%
Unemployment 4.0%

Economy & Housing

Employment

4.0% Unemployment Rate State: 3.3% | National: 5.2%
65.2% Labor Force Participation

Housing Overview

Owner 70.6%
Renter 29.4%
Affordability Index Very Affordable
2.9x home value to income ratio

People & Demographics

Diversity Index

34out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 36 | National average: 60

Education

Cities & Places in Rock County

CityPopulationMedian IncomePovertyHome Value
Janesville city65,813$71,6649.6%$209,700
Beloit city36,554$59,97516.8%$133,500
Edgerton city5,924$84,1856.0%$243,900
Evansville city5,771$78,8416.4%$256,900
Milton city5,685$84,6484.3%$210,500
Brodhead city3,205$49,53116.2%$167,600
Clinton village2,034$68,5715.9%$172,300
Orfordville village1,567$77,5008.8%$176,300
Footville village876$57,0639.7%$150,400

Population Overview

Rock County is located in Wisconsin with a total population of 163,944. It is the 9th most populous county out of 72 in Wisconsin. The county encompasses 9 Census-designated places.

Age Demographics

The median age in Rock County is 40.1 years. This is about average than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Rock County is $74,390. This is 2% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 5% lower. The poverty rate stands at 10.0%. This is 6% lower than the state poverty rate of 10.6%. The unemployment rate is 4.0%. This is 20% higher than the state rate of 3.3%. The median home value is $215,900. Housing costs are 13% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.9x, Rock County is one of the most affordable housing markets in the area. 70.6% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the state average of 67.9%.

Race & Ethnicity

The largest racial or ethnic group in Rock County is White (non-Hispanic), making up 80.2% of the population. Hispanic or Latino residents account for 9.9%. The Asian population (1.1%) is well below the state average of 2.9%.

Education

25.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 21% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.6%.

Frequently Asked Questions

What is the population of Rock County, Wisconsin?

Rock County has a population of 163,944, making it the 9th most populous county in Wisconsin.

What is the median income in Rock County?

The median household income in Rock County is $74,390 with a poverty rate of 10.0%.

How many cities are in Rock County, Wisconsin?

Rock County contains 9 Census-designated places.