Waterloo city, Wisconsin Demographics & Population 2026
As of 2026, Waterloo city, Wisconsin has a total population of 3,542, the 192nd largest city in Wisconsin, with a median household income of $78,103, which is 3% higher than the state average. The poverty rate is 16.1%.
Key Takeaways
- Near full employment with an unemployment rate of just 0.6%.
Waterloo city Quick Facts
How Waterloo city Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 36 | National average: 60
Education
Educational Attainment (Adults 25+)
Waterloo city Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Jefferson County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Watertown city | 22,873 | $68,333 | 10.0% | $211,500 |
| Fort Atkinson city | 12,490 | $75,350 | 7.1% | $198,600 |
| Jefferson city | 7,722 | $77,095 | 10.3% | $222,100 |
| Lake Mills city | 6,391 | $87,039 | 4.9% | $282,400 |
| Johnson Creek village | 3,367 | $94,552 | 3.4% | $289,000 |
| Palmyra village | 2,042 | $80,709 | 11.3% | $194,200 |
| Cambridge village | 1,507 | $93,424 | 6.4% | $280,000 |
| Sullivan village | 711 | $82,500 | 23.0% | $244,500 |
Cities Similar to Waterloo city
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Seymour city | 3,532 | $80,787 | $167,500 | 23.6% | 7.0% |
| Sauk City village | 3,500 | $82,813 | $269,500 | 28.4% | 6.9% |
| Combined Locks village | 3,633 | $89,310 | $235,800 | 31.4% | 1.7% |
| Ellsworth village | 3,323 | $72,609 | $229,400 | 22.4% | 9.7% |
| Omro city | 3,639 | $67,426 | $170,300 | 27.8% | 7.0% |
Population Overview
Waterloo city is a small community located in Wisconsin, within Jefferson County. The total population is 3,542. It ranks as the 192nd most populous out of 807 cities and towns in Wisconsin.
Age Demographics
The median age in Waterloo city is 38.3 years. This is 4% lower than the state median of 40.1 years.
Economy, Income & Housing
The median household income in Waterloo city is $78,103. This is 3% higher than the state median of $75,670. Compared to the national median of $78,538, household income here is about average. The poverty rate stands at 16.1%. This is 52% higher than the state poverty rate of 10.6%. The unemployment rate is 0.6%. This is 81% lower than the state rate of 3.3%. The median home value is $219,100. Housing costs are 11% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.8x, Waterloo city is one of the most affordable housing markets in the area. 65.7% of occupied housing units are owner-occupied. This homeownership rate is 3% lower than the state average of 67.9%.
Race & Ethnicity
The largest racial or ethnic group in Waterloo city is White (non-Hispanic), making up 78.7% of the population. Hispanic or Latino residents account for 19.1%. The Hispanic or Latino population is significantly higher than the state average (19.1% vs 7.8%).
Education
23.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 27% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.4%.
Data Sources & Methodology
All demographic data for Waterloo city, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 5-Year Estimates (2019-2023). The ACS collects data from approximately 3.5 million households annually, providing reliable estimates for communities of all sizes. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 807 Census-designated places in Wisconsin. For official data, visit data.census.gov.
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Frequently Asked Questions
What is the population of Waterloo city, Wisconsin?
Waterloo city, Wisconsin has a population of 3,542 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Waterloo city, WI?
The median household income in Waterloo city is $78,103, which is about average the national median of $78,538.
What is the poverty rate in Waterloo city, WI?
The poverty rate in Waterloo city is 16.1%. This means approximately 567 residents live below the federal poverty line.
What is the racial makeup of Waterloo city, Wisconsin?
Waterloo city's population is 78.7% White, 0.0% Black, 19.1% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Waterloo city, WI?
The median home value in Waterloo city is $219,100. The home-value-to-income ratio is 2.8x.
How educated is Waterloo city, Wisconsin?
23.9% of adults (25+) in Waterloo city hold a bachelor's degree or higher, and 4.3% hold a graduate or professional degree.