Marshall County, Alabama Demographics 2026
Marshall County, Alabama has a population of 99,748, the 14th most populous county in Alabama. The median household income is $62,571 and the median home value is $201,500. The poverty rate is 16.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Marshall County Quick Facts
How Marshall County Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 98,712 | 99,748 | +1.0% |
| Median household income | $60,946 | $62,571 | +2.7% |
| Median home value | $183,400 | $201,500 | +9.9% |
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 53 | National average: 61
Education
Educational Attainment (Adults 25+)
Cities & Places in Marshall County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Albertville | 22,813 | $56,099 | 18.2% | $188,400 |
| Guntersville | 8,916 | $67,929 | 18.1% | $324,800 |
| Arab | 8,679 | $64,333 | 13.3% | $215,200 |
| Grant | 1,336 | $91,477 | 8.6% | $239,400 |
| Douglas | 1,113 | $62,000 | 21.7% | $175,400 |
| Joppa | 448 | N/A | 0.0% | $155,900 |
| Union Grove | 93 | $50,694 | 4.3% | $187,500 |
Explore Alabama Rankings
Population Overview
Marshall County is located in Alabama with a total population of 99,748. It is the 14th most populous county out of 67 in Alabama. The county encompasses 7 Census-designated places.
Age Demographics
The median age in Marshall County is 38.5 years. This is 2% lower than the state median of 39.3 years.
Economy, Income & Housing
The median household income in Marshall County is $62,571. This is 2% lower than the state median of $63,999. It is also 22% lower than the national median of $80,734. The poverty rate stands at 16.6%. This is 7% higher than the state poverty rate of 15.6%. The unemployment rate is 3.9%. This is 17% lower than the state rate of 4.7%. The median home value is $201,500. Housing costs are 4% lower than the state median of $209,900. The home-value-to-income ratio is 3.2x. 75.8% of occupied housing units are owner-occupied. This homeownership rate is 8% higher than the state average of 70.2%.
Race & Ethnicity
The largest racial or ethnic group in Marshall County is White (non-Hispanic), making up 76.4% of the population. Hispanic or Latino residents account for 17.2%. The Black or African American population (2.5%) is well below the state average of 25.6%. The Hispanic or Latino population is significantly higher than the state average (17.2% vs 5.6%). The Asian population (0.6%) is well below the state average of 1.4%.
Education
21.5% of residents aged 25 and older hold a bachelor's degree or higher. This is 24% lower than the state rate of 28.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 84.9%.
Data Sources & Methodology
All figures for Marshall County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Alabama and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.
Frequently Asked Questions
What is the population of Marshall County, Alabama?
Marshall County has a population of 99,748, making it the 14th most populous county in Alabama.
What is the median income in Marshall County?
The median household income in Marshall County is $62,571 with a poverty rate of 16.6%.
How many cities are in Marshall County, Alabama?
Marshall County contains 7 Census-designated places.