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Marshall County, Alabama Demographics 2026

Demographic data: ACS 2020–2024 five-year estimates. Sources and methodology

Marshall County, Alabama has a population of 99,748, the 14th most populous county in Alabama. The median household income is $62,571 and the median home value is $201,500. The poverty rate is 16.6%.

Marshall County Quick Facts

Population 99,748
Median Household Income $62,57190% MOE ±$2,999
Median Home Value $201,50090% MOE ±$8,139
Poverty Rate 16.6%90% MOE ±1.7 pts
Unemployment Rate 3.9%90% MOE ±0.8 pts
Median Age 38.5 years90% MOE ±0.3 years
Homeownership Rate 75.8%90% MOE ±1.4 pts
Affordability Ratio 3.2x
Bachelor's Degree+ 21.5%90% MOE ±1.2 pts
Adults 25+ with high school education or higher 84.9%
Cities/Places 8
Population 99,748 14th of 67
Median Income $62,571 2% lower than state
Poverty Rate 16.6%
Unemployment 3.9%

How Marshall County Changed

Change from the non-overlapping 2015–2019 ACS period to 2020–2024. Earlier dollar figures are adjusted to 2024 dollars; changes marked “no clear change” are within the combined 90% margins of error.

Metric2015–20192020–2024Change
Population95,64399,748+4.3%
Median household income$56,592$62,571+10.6%
Median home value¹$158,515$201,500+27.1%
Median gross rent$799$795No clear change (-0.5%)
¹ The Census Bureau changed its home-value inflation adjustment beginning with the 2022 ACS; interpret that comparison with additional caution.

Median Household Income

Marshall
$62,571
AL
$63,999
National
$80,734

Median Home Value

Marshall
$201,500
AL
$209,900
National
$332,700

Economy & Housing

Household Income Distribution

Under $25K 20.4%
$25K-$50K 20.4%
$50K-$100K 29.5%
$100K+ 29.7%
Detailed income brackets
Under $10K
6.0%
$10K-$15K
5.3%
$15K-$20K
4.0%
$20K-$25K
5.1%
$25K-$30K
3.7%
$30K-$35K
5.1%
$35K-$40K
3.1%
$40K-$45K
4.1%
$45K-$50K
4.4%
$50K-$60K
6.8%
$60K-$75K
8.9%
$75K-$100K
13.8%
$100K-$125K
10.1%
$125K-$150K
5.9%
$150K-$200K
6.8%
$200K+
7.0%

Employment

3.9% Unemployment Rate State: 4.7%|National: 5.2%
57.4% Labor Force Participation

Housing Overview

Owner 75.8%
Renter 24.2%
Affordability Index Affordable
3.2x home value to income ratio
Median gross rent $795/mo 15.2% of median household income annually

People & Demographics

Age Distribution

Under 18
26.0%
18-34
20.0%
35-54
24.2%
55-74
22.9%
75+
6.9%

Race & Ethnicity

  • White: 76.4%
  • Black: 2.5%
  • Hispanic: 17.2%
  • Asian: 0.6%
  • Other: 0.2%

Diversity Index

38out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 53 | National average: 61

Education

Educational Attainment (Adults 25+)

  • < HS: 15.2%
  • HS Diploma: 32.2%
  • Some College: 19.2%
  • Associate's: 11.9%
  • Bachelor's: 14.4%
  • Graduate+: 7.1%

Cities & Places in Marshall County

CityPopulationMedian IncomePovertyHome Value
Albertville22,813$56,09918.2%$188,400
Guntersville8,916$67,92918.1%$324,800
Arab8,679$64,33313.3%$215,200
Grant1,336$91,4778.6%$239,400
Douglas1,113$62,00021.7%$175,400
Cherokee Ridge577$171,3681.7%$336,400
Joppa448N/A0.0%$155,900
Union Grove93$50,6944.3%$187,500

Explore Alabama Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Marshall County is located in Alabama with a total population of 99,748. It is the 14th most populous county out of 67 in Alabama. The county encompasses 8 Census-designated places.

Age Demographics

The median age in Marshall County is 38.5 years. This is 2% lower than the state median of 39.3 years.

Economy, Income & Housing

The median household income in Marshall County is $62,571. This is 2% lower than the state median of $63,999. It is also 22% lower than the national median of $80,734. The poverty rate stands at 16.6%. This is 7% higher than the state poverty rate of 15.6%. The unemployment rate is 3.9%. This is 17% lower than the state rate of 4.7%. The median home value is $201,500. Housing costs are 4% lower than the state median of $209,900. The home-value-to-income ratio is 3.2x. 75.8% of occupied housing units are owner-occupied. This homeownership rate is 8% higher than the state average of 70.2%.

Race & Ethnicity

The largest racial or ethnic group in Marshall County is White (non-Hispanic), making up 76.4% of the population. Hispanic or Latino residents account for 17.2%. The Black or African American population (2.5%) is well below the state average of 25.6%. The Hispanic or Latino population is significantly higher than the state average (17.2% vs 5.6%). The Asian population (0.6%) is well below the state average of 1.4%.

Education

21.5% of residents aged 25 and older hold a bachelor's degree or higher. This is 24% lower than the state rate of 28.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 84.9%.

Data Sources & Methodology

All figures for Marshall County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Alabama and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Marshall County, Alabama?

Marshall County has a population of 99,748, making it the 14th most populous county in Alabama.

What is the median income in Marshall County?

The median household income in Marshall County is $62,571 with a poverty rate of 16.6%.

How many cities are in Marshall County, Alabama?

Marshall County contains 8 Census-designated places.