Hollister, California Demographics & Population 2026
During the 2020–2024 ACS period, Hollister, California had a total population of 43,811, the 210th largest city in California, with a median household income of $111,834, which is 13% higher than the state average. The poverty rate is 7.9%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Hollister Quick Facts
How Hollister Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 43,003 | 43,811 | +1.9% |
| Median household income | $101,979 | $111,834 | +9.7% |
| Median home value | $679,300 | $717,500 | +5.6% |
How Hollister Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 70 | National average: 61
Education
Educational Attainment (Adults 25+)
Hollister Rankings in California
Explore California Rankings
Other Cities in San Benito County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Ridgemark | 3,403 | $129,744 | 4.6% | $850,300 |
| San Juan Bautista | 2,033 | $115,833 | 7.1% | $785,800 |
| Tres Pinos | 901 | N/A | 0.2% | $1,036,000 |
Cities Similar to Hollister
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Vineyard | 43,751 | $105,313 | $596,000 | 31.5% | 11.6% |
| Rohnert Park | 44,575 | $99,273 | $666,300 | 30.5% | 10.5% |
| La Mirada | 47,180 | $109,288 | $825,900 | 40.9% | 6.2% |
| Culver City | 39,931 | $117,389 | $1,142,900 | 62.4% | 7.5% |
| Altadena | 41,705 | $128,720 | $1,120,000 | 53.3% | 7.9% |
Population Overview
Hollister is a mid-sized community located in California, within San Benito County. The total population is 43,811. It ranks as the 210th most populous out of 1,570 Census-designated places in California.
Age Demographics
The median age in Hollister is 34.1 years. This is 10% lower than the state median of 37.9 years.
Economy, Income & Housing
The median household income in Hollister is $111,834. This is 13% higher than the state median of $99,122. It is also 39% higher than the national median of $80,734. The poverty rate stands at 7.9%. This is 34% lower than the state poverty rate of 12.0%. The unemployment rate is 5.6%. This is 15% lower than the state rate of 6.6%. The median home value is $717,500. Housing costs are 2% lower than the state median of $734,700. The home-value-to-income ratio of 6.4x suggests that housing affordability is a significant concern for many residents. 65.4% of occupied housing units are owner-occupied. This homeownership rate is 17% higher than the state average of 55.9%.
Race & Ethnicity
The largest racial or ethnic group in Hollister is Hispanic or Latino, making up 69.3% of the population. White (non-Hispanic) residents account for 21.9%. The Black or African American population (1.1%) is well below the state average of 5.2%. The Hispanic or Latino population is significantly higher than the state average (69.3% vs 40.2%). The Asian population (4.1%) is well below the state average of 15.3%.
Education
19.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 48% lower than the state rate of 37.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 80.3%.
Data Sources & Methodology
All demographic data for Hollister, California is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against California state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,570 Census-designated places in California. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Hollister, California?
Hollister, California has a population of 43,811 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Hollister, CA?
The median household income in Hollister is $111,834, which is 39% higher than the national median of $80,734.
What is the poverty rate in Hollister, CA?
The poverty rate in Hollister is 7.9%. This means approximately 3,451 residents live below the federal poverty line.
What is the racial makeup of Hollister, California?
Hollister's population is 21.9% White, 1.1% Black, 69.3% Hispanic/Latino, and 4.1% Asian.
What is the median home value in Hollister, CA?
The median home value in Hollister is $717,500. The home-value-to-income ratio is 6.4x.
How educated is Hollister, California?
19.1% of adults (25+) in Hollister hold a bachelor's degree or higher, and 4.9% hold a graduate or professional degree.