Napa, California Demographics & Population 2026
During the 2020–2024 ACS period, Napa, California had a total population of 78,239, the 114th largest city in California, with a median household income of $105,963, which is 7% higher than the state average. The poverty rate is 8.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing affordability is a challenge — homes cost 8.1x the median household income.
Napa Quick Facts
How Napa Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 78,816 | 78,239 | -0.7% |
| Median household income | $102,231 | $105,963 | +3.7% |
| Median home value | $824,500 | $856,400 | +3.9% |
How Napa Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 70 | National average: 61
Education
Educational Attainment (Adults 25+)
Napa Rankings in California
Explore California Rankings
Other Cities in Napa County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| American Canyon | 21,691 | $121,700 | 9.3% | $692,600 |
| St. Helena | 5,318 | $148,750 | 5.1% | $1,647,700 |
| Calistoga | 5,111 | $85,446 | 5.6% | N/A |
| Yountville | 3,348 | $80,342 | 14.7% | $802,200 |
| Angwin | 2,931 | $117,500 | 10.3% | $708,100 |
| Silverado Resort | 892 | $173,832 | 3.6% | $1,596,400 |
| Deer Park | 720 | $136,615 | 4.1% | $1,161,100 |
| Moskowite Corner | 225 | $145,326 | 3.6% | $614,600 |
| Rutherford | 84 | $250,000+ | 0.0% | N/A |
Cities Similar to Napa
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Upland | 79,257 | $105,830 | $739,400 | 37.3% | 9.3% |
| Tustin | 78,981 | $112,503 | $950,400 | 47.4% | 9.9% |
| Pittsburg | 76,257 | $99,861 | $597,900 | 23.6% | 11.2% |
| Redlands | 73,375 | $105,041 | $618,900 | 41.5% | 9.1% |
| Buena Park | 82,871 | $110,550 | $838,800 | 33.0% | 8.8% |
Population Overview
Napa is a mid-sized community located in California, within Napa County. The total population is 78,239. It ranks as the 114th most populous out of 1,570 Census-designated places in California.
Age Demographics
The median age in Napa is 41.5 years. This is 9% higher than the state median of 37.9 years.
Economy, Income & Housing
The median household income in Napa is $105,963. This is 7% higher than the state median of $99,122. It is also 31% higher than the national median of $80,734. The poverty rate stands at 8.5%. This is 29% lower than the state poverty rate of 12.0%. The unemployment rate is 5.7%. This is 14% lower than the state rate of 6.6%. The median home value is $856,400. Housing costs are 17% higher than the state median of $734,700. The home-value-to-income ratio of 8.1x suggests that housing affordability is a significant concern for many residents. 58.7% of occupied housing units are owner-occupied. This homeownership rate is 5% higher than the state average of 55.9%.
Race & Ethnicity
The largest racial or ethnic group in Napa is White (non-Hispanic), making up 50.3% of the population. Hispanic or Latino residents account for 41.2%. The Black or African American population (1.0%) is well below the state average of 5.2%. The Asian population (3.0%) is well below the state average of 15.3%.
Education
38.2% of residents aged 25 and older hold a bachelor's degree or higher. This is 3% higher than the state rate of 37.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 84.2%.
Data Sources & Methodology
All demographic data for Napa, California is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against California state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,570 Census-designated places in California. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Napa, California?
Napa, California has a population of 78,239 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Napa, CA?
The median household income in Napa is $105,963, which is 31% higher than the national median of $80,734.
What is the poverty rate in Napa, CA?
The poverty rate in Napa is 8.5%. This means approximately 6,565 residents live below the federal poverty line.
What is the racial makeup of Napa, California?
Napa's population is 50.3% White, 1.0% Black, 41.2% Hispanic/Latino, and 3.0% Asian.
What is the median home value in Napa, CA?
The median home value in Napa is $856,400. The home-value-to-income ratio is 8.1x.
How educated is Napa, California?
38.2% of adults (25+) in Napa hold a bachelor's degree or higher, and 13.4% hold a graduate or professional degree.