Potter Valley, California Demographics & Population 2026
During the 2020–2024 ACS period, Potter Valley, California had a total population of 436, the 1250th largest community in California, with a median household income of $121,071, which is 22% higher than the state average. The poverty rate is 4.4%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- An exceptionally low poverty rate of 4.4% — among the lowest in California.
- Near full employment with an unemployment rate of just 2.1%.
Potter Valley Quick Facts
How Potter Valley Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 611 | 436 | -28.6% |
| Median household income | $79,844 | $121,071 | +51.6% |
| Median home value | $474,300 | $635,900 | +34.1% |
How Potter Valley Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 70 | National average: 61
Education
Educational Attainment (Adults 25+)
Potter Valley Rankings in California
Explore California Rankings
Other Cities in Mendocino County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Ukiah | 16,304 | $66,160 | 17.9% | $458,400 |
| Fort Bragg | 7,032 | $56,481 | 18.2% | $535,400 |
| Willits | 4,920 | $63,447 | 9.9% | $371,100 |
| Brooktrails | 4,398 | $116,056 | 5.4% | $371,700 |
| Redwood Valley | 1,898 | $63,563 | 17.3% | $651,200 |
| Covelo | 1,286 | $34,583 | 36.5% | $360,000 |
| Talmage | 1,128 | $44,647 | 23.0% | $437,500 |
| Hopland | 983 | $91,786 | 14.1% | $612,200 |
| Point Arena | 789 | $108,095 | 10.1% | $436,000 |
| Anchor Bay | 771 | $88,194 | 4.2% | $1,605,500 |
Cities Similar to Potter Valley
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Iron Horse | 434 | N/A | $315,500 | 23.0% | 0.0% |
| Tonyville | 433 | N/A | N/A | 0.0% | 49.9% |
| Tuttletown | 440 | $116,652 | $604,400 | 14.6% | 33.0% |
| Greenville | 424 | N/A | $241,200 | 8.8% | 6.1% |
| Edison | 449 | N/A | N/A | 4.3% | 52.6% |
A note before these figures: with a population of 436, Potter Valley's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Potter Valley is a small community located in California, within Mendocino County. The total population is 436. It ranks as the 1250th most populous out of 1,570 Census-designated places in California.
Age Demographics
The median age in Potter Valley is 49.4 years. This is 30% higher than the state median of 37.9 years. 10.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Potter Valley is $121,071. This is 22% higher than the state median of $99,122. It is also 50% higher than the national median of $80,734. The poverty rate stands at 4.4%. This is 64% lower than the state poverty rate of 12.0%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 2.1%. This is 68% lower than the state rate of 6.6%. The median home value is $635,900. Housing costs are 13% lower than the state median of $734,700. The home-value-to-income ratio is 5.3x. 67.5% of occupied housing units are owner-occupied. This homeownership rate is 21% higher than the state average of 55.9%.
Race & Ethnicity
The largest racial or ethnic group in Potter Valley is White (non-Hispanic), making up 56.6% of the population. Hispanic or Latino residents account for 31.6%. The White (non-Hispanic) population is significantly higher than the state average (56.6% vs 33.8%). The Black or African American population (0.7%) is well below the state average of 5.2%. The Asian population (0.9%) is well below the state average of 15.3%.
Education
29.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 19% lower than the state rate of 37.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.4%.
Data Sources & Methodology
All demographic data for Potter Valley, California is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against California state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,570 Census-designated places in California. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Potter Valley, California?
Potter Valley, California has a population of 436 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Potter Valley, CA?
The median household income in Potter Valley is $121,071, which is 50% higher than the national median of $80,734.
What is the poverty rate in Potter Valley, CA?
The poverty rate in Potter Valley is 4.4%. This means approximately 19 residents live below the federal poverty line.
What is the racial makeup of Potter Valley, California?
Potter Valley's population is 56.6% White, 0.7% Black, 31.6% Hispanic/Latino, and 0.9% Asian.
What is the median home value in Potter Valley, CA?
The median home value in Potter Valley is $635,900. The home-value-to-income ratio is 5.3x.
How educated is Potter Valley, California?
29.8% of adults (25+) in Potter Valley hold a bachelor's degree or higher, and 8.4% hold a graduate or professional degree.