Skip to main content

Potter Valley, California Demographics & Population 2026

During the 2020–2024 ACS period, Potter Valley, California had a total population of 436, the 1250th largest community in California, with a median household income of $121,071, which is 22% higher than the state average. The poverty rate is 4.4%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Potter Valley Quick Facts

Population 436
Median Household Income $121,071
Median Home Value $635,900
Poverty Rate 4.4%
Unemployment Rate 2.1%
Median Age 49.4 years
Homeownership Rate 67.5%
Affordability Ratio 5.3x
Bachelor's Degree or Higher 29.8%
High School Graduation Rate 96.4%
Diversity Index 57/100
Population 436 1250th of 1,570
Median Income $121,071 top 30%
Poverty Rate 4.4% 65% lower than national
Median Home Value $635,900 average

How Potter Valley Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population611436-28.6%
Median household income$79,844$121,071+51.6%
Median home value$474,300$635,900+34.1%

How Potter Valley Compares

Economy & Housing

Household Income Distribution

Under $25K 1.0%
$25K-$50K 28.9%
$50K-$100K 14.9%
$100K+ 55.1%
Detailed income brackets
Under $10K
0.0%
$10K-$15K
1.0%
$15K-$20K
0.0%
$20K-$25K
0.0%
$25K-$30K
11.9%
$30K-$35K
3.1%
$35K-$40K
2.6%
$40K-$45K
9.8%
$45K-$50K
1.6%
$50K-$60K
9.3%
$60K-$75K
0.0%
$75K-$100K
5.7%
$100K-$125K
7.2%
$125K-$150K
13.4%
$150K-$200K
29.4%
$200K+
5.1%

Employment

2.1% Unemployment Rate State: 6.6%|National: 5.2%
50.3% Labor Force Participation

Housing Overview

Owner 67.5%
Renter 32.5%
Affordability Index Expensive
5.3x home value to income ratio
Median gross rent $1,629/mo 16.1% of median household income annually

People & Demographics

Diversity Index

57out of 100
High Diversity

A diverse community with significant representation from multiple racial and ethnic groups.

State average: 70 | National average: 61

Education

Potter Valley Rankings in California

#1250 Population of 1,570
#347 Median Income of 1,375
#678 Education of 1,570
#577 Home Value of 1,376

Other Cities in Mendocino County

CityPopulationMedian IncomePovertyHome Value
Ukiah 16,304 $66,160 17.9% $458,400
Fort Bragg 7,032 $56,481 18.2% $535,400
Willits 4,920 $63,447 9.9% $371,100
Brooktrails 4,398 $116,056 5.4% $371,700
Redwood Valley 1,898 $63,563 17.3% $651,200
Covelo 1,286 $34,583 36.5% $360,000
Talmage 1,128 $44,647 23.0% $437,500
Hopland 983 $91,786 14.1% $612,200
Point Arena 789 $108,095 10.1% $436,000
Anchor Bay 771 $88,194 4.2% $1,605,500

Cities Similar to Potter Valley

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Iron Horse434N/A$315,50023.0%0.0%
Tonyville433N/AN/A0.0%49.9%
Tuttletown440$116,652$604,40014.6%33.0%
Greenville424N/A$241,2008.8%6.1%
Edison449N/AN/A4.3%52.6%

A note before these figures: with a population of 436, Potter Valley's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Potter Valley is a small community located in California, within Mendocino County. The total population is 436. It ranks as the 1250th most populous out of 1,570 Census-designated places in California.

Age Demographics

The median age in Potter Valley is 49.4 years. This is 30% higher than the state median of 37.9 years. 10.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Potter Valley is $121,071. This is 22% higher than the state median of $99,122. It is also 50% higher than the national median of $80,734. The poverty rate stands at 4.4%. This is 64% lower than the state poverty rate of 12.0%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 2.1%. This is 68% lower than the state rate of 6.6%. The median home value is $635,900. Housing costs are 13% lower than the state median of $734,700. The home-value-to-income ratio is 5.3x. 67.5% of occupied housing units are owner-occupied. This homeownership rate is 21% higher than the state average of 55.9%.

Race & Ethnicity

The largest racial or ethnic group in Potter Valley is White (non-Hispanic), making up 56.6% of the population. Hispanic or Latino residents account for 31.6%. The White (non-Hispanic) population is significantly higher than the state average (56.6% vs 33.8%). The Black or African American population (0.7%) is well below the state average of 5.2%. The Asian population (0.9%) is well below the state average of 15.3%.

Education

29.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 19% lower than the state rate of 37.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.4%.

Data Sources & Methodology

All demographic data for Potter Valley, California is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against California state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,570 Census-designated places in California. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all California city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Potter Valley, California?

Potter Valley, California has a population of 436 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Potter Valley, CA?

The median household income in Potter Valley is $121,071, which is 50% higher than the national median of $80,734.

What is the poverty rate in Potter Valley, CA?

The poverty rate in Potter Valley is 4.4%. This means approximately 19 residents live below the federal poverty line.

What is the racial makeup of Potter Valley, California?

Potter Valley's population is 56.6% White, 0.7% Black, 31.6% Hispanic/Latino, and 0.9% Asian.

What is the median home value in Potter Valley, CA?

The median home value in Potter Valley is $635,900. The home-value-to-income ratio is 5.3x.

How educated is Potter Valley, California?

29.8% of adults (25+) in Potter Valley hold a bachelor's degree or higher, and 8.4% hold a graduate or professional degree.