Naples, Florida Demographics & Population 2026
During the 2020–2024 ACS period, Naples, Florida had a total population of 19,704, the 209th largest city in Florida, with a median household income of $153,182, which is 105% higher than the state average. The poverty rate is 6.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 105% above the state average — one of the wealthiest communities in Florida.
- 64.3% of adults hold a bachelor's degree or higher — top 10% in Florida.
- Housing affordability is a challenge — homes cost 10.0x the median household income.
- Near full employment with an unemployment rate of just 2.3%.
Naples Quick Facts
How Naples Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 19,421 | 19,704 | +1.5% |
| Median household income | $140,833 | $153,182 | +8.8% |
| Median home value | $1,254,200 | $1,525,600 | +21.6% |
How Naples Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 65 | National average: 61
Education
Educational Attainment (Adults 25+)
Naples Rankings in Florida
Explore Florida Rankings
Other Cities in Collier County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Golden Gate | 29,234 | $68,475 | 15.1% | $409,700 |
| Immokalee | 26,361 | $48,144 | 28.3% | $210,600 |
| Marco Island | 16,205 | $101,523 | 7.3% | $896,300 |
| Lely Resort | 8,582 | $93,750 | 9.8% | $666,900 |
| Ave Maria | 8,258 | $102,949 | 10.9% | $459,200 |
| Pelican Bay | 6,159 | $163,520 | 7.7% | $1,287,900 |
| Orangetree | 6,084 | $112,857 | 3.9% | $498,600 |
| Naples Manor | 5,501 | $64,937 | 23.5% | $340,400 |
| Naples Park | 5,122 | $80,039 | 6.2% | $690,900 |
| Vineyards | 3,849 | $131,118 | 2.5% | $651,800 |
Cities Similar to Naples
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Bradfordville | 18,953 | $133,359 | $383,300 | 57.5% | 3.6% |
| Country Walk | 19,291 | $124,540 | $547,000 | 36.8% | 6.0% |
| Palm Valley | 19,796 | $116,625 | $690,800 | 71.0% | 4.2% |
| Trinity | 18,907 | $113,580 | $459,800 | 49.6% | 9.9% |
| Pinecrest | 18,462 | $206,417 | $1,406,400 | 72.4% | 4.3% |
Population Overview
Naples is a small city located in Florida, within Collier County. The total population is 19,704. It ranks as the 209th most populous out of 955 Census-designated places in Florida.
Age Demographics
The median age in Naples is 67.3 years. This is 58% higher than the state median of 42.6 years. Only 9.0% of residents are under 18, indicating fewer families with children. 31.2% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Naples is $153,182. This is 105% higher than the state median of $74,568. It is also 90% higher than the national median of $80,734. The poverty rate stands at 6.5%. This is 48% lower than the state poverty rate of 12.6%. The unemployment rate is 2.3%. This is 53% lower than the state rate of 4.8%. The median home value is $1,525,600. Housing costs are 325% higher than the state median of $359,000. The home-value-to-income ratio of 10.0x suggests that housing affordability is a significant concern for many residents. 82.1% of occupied housing units are owner-occupied. This homeownership rate is 21% higher than the state average of 67.6%.
Race & Ethnicity
Naples has a predominantly White (non-Hispanic) population, comprising 88.9% of all residents. Hispanic or Latino residents account for 4.8%. The White (non-Hispanic) population is significantly higher than the state average (88.9% vs 50.4%). The Black or African American population (3.3%) is well below the state average of 14.6%. The Hispanic or Latino population (4.8%) is well below the state average of 27.4%. The Asian population (0.8%) is well below the state average of 2.9%.
Education
64.3% of residents aged 25 and older hold a bachelor's degree or higher. This places Naples in the top 10% of all cities in the state for educational attainment. This is 88% higher than the state rate of 34.2%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.0%. Notably, 26.9% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Naples, Florida is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Florida state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 955 Census-designated places in Florida. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Naples, Florida?
Naples, Florida has a population of 19,704 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Naples, FL?
The median household income in Naples is $153,182, which is 90% higher than the national median of $80,734.
What is the poverty rate in Naples, FL?
The poverty rate in Naples is 6.5%. This means approximately 1,257 residents live below the federal poverty line.
What is the racial makeup of Naples, Florida?
Naples's population is 88.9% White, 3.3% Black, 4.8% Hispanic/Latino, and 0.8% Asian.
What is the median home value in Naples, FL?
The median home value in Naples is $1,525,600. The home-value-to-income ratio is 10.0x.
How educated is Naples, Florida?
64.3% of adults (25+) in Naples hold a bachelor's degree or higher, and 26.9% hold a graduate or professional degree.