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Rockwell, Iowa Demographics & Population 2026

During the 2020–2024 ACS period, Rockwell, Iowa had a total population of 986, the 288th largest city in Iowa, with a median household income of $60,982, which is 19% lower than the state average. The poverty rate is 14.8%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Rockwell Quick Facts

Population 986
Median Household Income $60,982
Median Home Value $163,300
Poverty Rate 14.8%
Unemployment Rate 0.9%
Median Age 42.7 years
Homeownership Rate 74.7%
Affordability Ratio 2.7x
Bachelor's Degree or Higher 18.0%
High School Graduation Rate 97.9%
Diversity Index 11/100
Population 986 288th of 1,017
Median Income $60,982 below average
Poverty Rate 14.8% 19% higher than national
Median Home Value $163,300 top 30%

How Rockwell Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population942986+4.7%
Median household income$58,850$60,982+3.6%
Median home value$142,600$163,300+14.5%

How Rockwell Compares

Economy & Housing

Household Income Distribution

Under $25K 15.6%
$25K-$50K 28.0%
$50K-$100K 30.5%
$100K+ 25.8%
Detailed income brackets
Under $10K
3.5%
$10K-$15K
3.5%
$15K-$20K
4.7%
$20K-$25K
4.0%
$25K-$30K
5.5%
$30K-$35K
11.9%
$35K-$40K
2.7%
$40K-$45K
1.5%
$45K-$50K
6.5%
$50K-$60K
5.0%
$60K-$75K
14.1%
$75K-$100K
11.4%
$100K-$125K
13.7%
$125K-$150K
6.2%
$150K-$200K
4.0%
$200K+
2.0%

Employment

0.9% Unemployment Rate State: 3.6%|National: 5.2%
59.2% Labor Force Participation

Housing Overview

Owner 74.7%
Renter 25.3%
Affordability Index Very Affordable
2.7x home value to income ratio
Median gross rent $575/mo 11.3% of median household income annually

People & Demographics

Diversity Index

11out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 31 | National average: 61

Education

Rockwell Rankings in Iowa

#288 Population of 1,017
#614 Median Income of 948
#482 Education of 1,016
#277 Home Value of 947

Other Cities in Cerro Gordo County

CityPopulationMedian IncomePovertyHome Value
Mason City 27,050 $64,804 12.0% $142,000
Clear Lake 7,607 $79,415 8.3% $259,500
Nora Springs 1,363 $78,594 5.3% $134,500
Ventura 733 $91,944 5.7% $389,500
Thornton 514 $67,031 9.3% $115,500
Plymouth 407 $80,000 13.0% $125,700
Meservey 262 $46,750 31.7% $50,800
Swaledale 148 $51,912 4.7% $62,900
Rock Falls 119 $71,042 5.9% $156,300
Dougherty 88 $45,500 8.0% $50,000

Cities Similar to Rockwell

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Fredericksburg989$65,313$201,30017.0%10.5%
Woodward977$65,658$179,90025.1%7.0%
Mapleton989$55,208$113,00021.3%8.4%
Newhall996$67,443$186,30019.5%12.9%
Griswold975$55,000$98,90023.0%13.3%

A note before these figures: with a population of 986, Rockwell's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Rockwell is a small community located in Iowa, within Cerro Gordo County. The total population is 986. It ranks as the 288th most populous out of 1,017 Census-designated places in Iowa.

Age Demographics

The median age in Rockwell is 42.7 years. This is 11% higher than the state median of 38.6 years. 14.7% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Rockwell is $60,982. This is 19% lower than the state median of $75,059. It is also 24% lower than the national median of $80,734. The poverty rate stands at 14.8%. This is 34% higher than the state poverty rate of 11.1%. The unemployment rate is 0.9%. This is 74% lower than the state rate of 3.6%. The median home value is $163,300. Housing costs are 21% lower than the state median of $208,000. With a home-value-to-income ratio of just 2.7x, Rockwell is one of the most affordable housing markets in the area. 74.7% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the state average of 71.7%.

Race & Ethnicity

Rockwell has a predominantly White (non-Hispanic) population, comprising 94.4% of all residents. Hispanic or Latino residents account for 4.4%. The Black or African American population (1.2%) is well below the state average of 3.8%.

Education

18.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 43% lower than the state rate of 31.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.9%.

Data Sources & Methodology

All demographic data for Rockwell, Iowa is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Iowa state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,017 Census-designated places in Iowa. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Rockwell, Iowa?

Rockwell, Iowa has a population of 986 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Rockwell, IA?

The median household income in Rockwell is $60,982, which is 24% lower than the national median of $80,734.

What is the poverty rate in Rockwell, IA?

The poverty rate in Rockwell is 14.8%. This means approximately 142 residents live below the federal poverty line.

What is the racial makeup of Rockwell, Iowa?

Rockwell's population is 94.4% White, 1.2% Black, 4.4% Hispanic/Latino, and 0.0% Asian.

What is the median home value in Rockwell, IA?

The median home value in Rockwell is $163,300. The home-value-to-income ratio is 2.7x.

How educated is Rockwell, Iowa?

18.0% of adults (25+) in Rockwell hold a bachelor's degree or higher, and 2.8% hold a graduate or professional degree.