Winterset, Iowa Demographics & Population 2026
During the 2020–2024 ACS period, Winterset, Iowa had a total population of 5,416, the 77th largest city in Iowa, with a median household income of $67,708, which is 10% lower than the state average. The poverty rate is 10.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Winterset Quick Facts
How Winterset Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 5,384 | 5,416 | +0.6% |
| Median household income | $69,268 | $67,708 | -2.3% |
| Median home value | $181,500 | $192,500 | +6.1% |
How Winterset Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 31 | National average: 61
Education
Educational Attainment (Adults 25+)
Winterset Rankings in Iowa
Explore Iowa Rankings
Other Cities in Madison County
Cities Similar to Winterset
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Osceola | 5,523 | $68,284 | $146,300 | 14.0% | 6.4% |
| Spirit Lake | 5,518 | $65,720 | $215,100 | 26.8% | 6.3% |
| Sheldon | 5,474 | $62,159 | $192,700 | 20.8% | 15.3% |
| Glenwood | 5,144 | $71,790 | $206,200 | 26.8% | 11.8% |
| Manchester | 5,191 | $61,191 | $139,400 | 25.3% | 11.4% |
Population Overview
Winterset is a small city located in Iowa, within Madison County. The total population is 5,416. It ranks as the 77th most populous out of 1,017 Census-designated places in Iowa.
Age Demographics
The median age in Winterset is 37.5 years. This is 3% lower than the state median of 38.6 years. 11.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Winterset is $67,708. This is 10% lower than the state median of $75,059. It is also 16% lower than the national median of $80,734. The poverty rate stands at 10.3%. This is 7% lower than the state poverty rate of 11.1%. The unemployment rate is 3.0%. This is 17% lower than the state rate of 3.6%. The median home value is $192,500. Housing costs are 7% lower than the state median of $208,000. With a home-value-to-income ratio of just 2.8x, Winterset is one of the most affordable housing markets in the area. 64.7% of occupied housing units are owner-occupied. This homeownership rate is 10% lower than the state average of 71.7%.
Race & Ethnicity
Winterset has a predominantly White (non-Hispanic) population, comprising 94.2% of all residents. Hispanic or Latino residents account for 2.4%. The Black or African American population (1.4%) is well below the state average of 3.8%. The Hispanic or Latino population (2.4%) is well below the state average of 7.3%.
Education
22.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 30% lower than the state rate of 31.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.6%.
Data Sources & Methodology
All demographic data for Winterset, Iowa is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Iowa state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,017 Census-designated places in Iowa. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Winterset, Iowa?
Winterset, Iowa has a population of 5,416 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Winterset, IA?
The median household income in Winterset is $67,708, which is 16% lower than the national median of $80,734.
What is the poverty rate in Winterset, IA?
The poverty rate in Winterset is 10.3%. This means approximately 541 residents live below the federal poverty line.
What is the racial makeup of Winterset, Iowa?
Winterset's population is 94.2% White, 1.4% Black, 2.4% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Winterset, IA?
The median home value in Winterset is $192,500. The home-value-to-income ratio is 2.8x.
How educated is Winterset, Iowa?
22.0% of adults (25+) in Winterset hold a bachelor's degree or higher, and 8.6% hold a graduate or professional degree.