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Winterset, Iowa Demographics & Population 2026

During the 2020–2024 ACS period, Winterset, Iowa had a total population of 5,416, the 77th largest city in Iowa, with a median household income of $67,708, which is 10% lower than the state average. The poverty rate is 10.3%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Winterset Quick Facts

Population 5,416
Median Household Income $67,708
Median Home Value $192,500
Poverty Rate 10.3%
Unemployment Rate 3.0%
Median Age 37.5 years
Homeownership Rate 64.7%
Affordability Ratio 2.8x
Bachelor's Degree or Higher 22.0%
High School Graduation Rate 98.6%
Diversity Index 11/100
Population 5,416 77th of 1,017
Median Income $67,708 average
Poverty Rate 10.3% 18% lower than national
Median Home Value $192,500 top 20%

How Winterset Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population5,3845,416+0.6%
Median household income$69,268$67,708-2.3%
Median home value$181,500$192,500+6.1%

How Winterset Compares

Economy & Housing

Household Income Distribution

Under $25K 10.5%
$25K-$50K 26.8%
$50K-$100K 42.2%
$100K+ 20.4%
Detailed income brackets
Under $10K
1.6%
$10K-$15K
6.1%
$15K-$20K
1.1%
$20K-$25K
1.8%
$25K-$30K
4.8%
$30K-$35K
3.7%
$35K-$40K
6.8%
$40K-$45K
10.5%
$45K-$50K
1.1%
$50K-$60K
10.3%
$60K-$75K
7.8%
$75K-$100K
24.1%
$100K-$125K
9.5%
$125K-$150K
4.2%
$150K-$200K
2.8%
$200K+
3.9%

Employment

3.0% Unemployment Rate State: 3.6%|National: 5.2%
66.5% Labor Force Participation

Housing Overview

Owner 64.7%
Renter 35.3%
Affordability Index Very Affordable
2.8x home value to income ratio
Median gross rent $1,095/mo 19.4% of median household income annually

People & Demographics

Diversity Index

11out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 31 | National average: 61

Education

Winterset Rankings in Iowa

#77 Population of 1,017
#454 Median Income of 948
#322 Education of 1,016
#172 Home Value of 947

Other Cities in Madison County

CityPopulationMedian IncomePovertyHome Value
Earlham 1,528 $115,086 4.7% $267,600
St. Charles 914 $82,841 7.5% $221,300
Truro 518 $78,750 12.5% $195,100
Patterson 346 $82,969 6.9% $111,100
East Peru 92 $68,333 5.4% $102,500
Macksburg 56 $33,125 10.7% $94,500

Cities Similar to Winterset

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Osceola5,523$68,284$146,30014.0%6.4%
Spirit Lake5,518$65,720$215,10026.8%6.3%
Sheldon5,474$62,159$192,70020.8%15.3%
Glenwood5,144$71,790$206,20026.8%11.8%
Manchester5,191$61,191$139,40025.3%11.4%

Population Overview

Winterset is a small city located in Iowa, within Madison County. The total population is 5,416. It ranks as the 77th most populous out of 1,017 Census-designated places in Iowa.

Age Demographics

The median age in Winterset is 37.5 years. This is 3% lower than the state median of 38.6 years. 11.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Winterset is $67,708. This is 10% lower than the state median of $75,059. It is also 16% lower than the national median of $80,734. The poverty rate stands at 10.3%. This is 7% lower than the state poverty rate of 11.1%. The unemployment rate is 3.0%. This is 17% lower than the state rate of 3.6%. The median home value is $192,500. Housing costs are 7% lower than the state median of $208,000. With a home-value-to-income ratio of just 2.8x, Winterset is one of the most affordable housing markets in the area. 64.7% of occupied housing units are owner-occupied. This homeownership rate is 10% lower than the state average of 71.7%.

Race & Ethnicity

Winterset has a predominantly White (non-Hispanic) population, comprising 94.2% of all residents. Hispanic or Latino residents account for 2.4%. The Black or African American population (1.4%) is well below the state average of 3.8%. The Hispanic or Latino population (2.4%) is well below the state average of 7.3%.

Education

22.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 30% lower than the state rate of 31.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.6%.

Data Sources & Methodology

All demographic data for Winterset, Iowa is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Iowa state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,017 Census-designated places in Iowa. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Winterset, Iowa?

Winterset, Iowa has a population of 5,416 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Winterset, IA?

The median household income in Winterset is $67,708, which is 16% lower than the national median of $80,734.

What is the poverty rate in Winterset, IA?

The poverty rate in Winterset is 10.3%. This means approximately 541 residents live below the federal poverty line.

What is the racial makeup of Winterset, Iowa?

Winterset's population is 94.2% White, 1.4% Black, 2.4% Hispanic/Latino, and 0.0% Asian.

What is the median home value in Winterset, IA?

The median home value in Winterset is $192,500. The home-value-to-income ratio is 2.8x.

How educated is Winterset, Iowa?

22.0% of adults (25+) in Winterset hold a bachelor's degree or higher, and 8.6% hold a graduate or professional degree.