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Rowan County, Kentucky Demographics 2026

Rowan County, Kentucky has a population of 24,578, the 46th most populous county in Kentucky. The median household income is $54,321 and the median home value is $161,800. The poverty rate is 24.2%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Rowan County Quick Facts

Population 24,578
Median Household Income $54,321
Median Home Value $161,800
Poverty Rate 24.2%
Unemployment Rate 4.1%
Median Age 31.7 years
Homeownership Rate 61.5%
Affordability Ratio 3.0x
Bachelor's Degree+ 25.9%
High School Graduation 87.3%
Cities/Places 3
Population 24,578 46th of 120
Median Income $54,321 15% lower than state
Poverty Rate 24.2%
Unemployment 4.1%

How Rowan County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population24,52524,578+0.2%
Median household income$53,657$54,321+1.2%
Median home value$155,900$161,800+3.8%

Economy & Housing

Household Income Distribution

Under $25K 27.4%
$25K-$50K 19.5%
$50K-$100K 29.2%
$100K+ 24.0%
Detailed income brackets
Under $10K
10.4%
$10K-$15K
6.9%
$15K-$20K
5.1%
$20K-$25K
4.9%
$25K-$30K
4.1%
$30K-$35K
5.4%
$35K-$40K
4.5%
$40K-$45K
2.1%
$45K-$50K
3.5%
$50K-$60K
5.4%
$60K-$75K
13.3%
$75K-$100K
10.5%
$100K-$125K
9.5%
$125K-$150K
5.1%
$150K-$200K
4.9%
$200K+
4.5%

Employment

4.1% Unemployment Rate State: 4.9%|National: 5.2%
56.4% Labor Force Participation

Housing Overview

Owner 61.5%
Renter 38.5%
Affordability Index Affordable
3.0x home value to income ratio
Median gross rent $825/mo 18.2% of median household income annually

People & Demographics

Diversity Index

12out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 33 | National average: 61

Education

Cities & Places in Rowan County

CityPopulationMedian IncomePovertyHome Value
Morehead6,870$36,74138.0%$184,900
Lakeview Heights332$86,2501.5%$200,000
Farmers206N/A26.9%$200,900

Population Overview

Rowan County is located in Kentucky with a total population of 24,578. It is the 46th most populous county out of 120 in Kentucky. The county encompasses 3 Census-designated places.

Age Demographics

The median age in Rowan County is 31.7 years. This is 19% lower than the state median of 39.1 years.

Economy, Income & Housing

The median household income in Rowan County is $54,321. This is 15% lower than the state median of $63,726. It is also 33% lower than the national median of $80,734. The poverty rate stands at 24.2%. This is 51% higher than the state poverty rate of 16.1%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 4.1%. This is 15% lower than the state rate of 4.9%. The median home value is $161,800. Housing costs are 21% lower than the state median of $205,600. The home-value-to-income ratio is 3.0x. 61.5% of occupied housing units are owner-occupied. This homeownership rate is 10% lower than the state average of 68.3%.

Race & Ethnicity

Rowan County has a predominantly White (non-Hispanic) population, comprising 93.5% of all residents. Hispanic or Latino residents account for 2.4%. The Black or African American population (1.4%) is well below the state average of 7.5%. The Hispanic or Latino population (2.4%) is well below the state average of 5.0%.

Education

25.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 6% lower than the state rate of 27.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 87.3%.

Data Sources & Methodology

All figures for Rowan County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Kentucky and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Rowan County, Kentucky?

Rowan County has a population of 24,578, making it the 46th most populous county in Kentucky.

What is the median income in Rowan County?

The median household income in Rowan County is $54,321 with a poverty rate of 24.2%.

How many cities are in Rowan County, Kentucky?

Rowan County contains 3 Census-designated places.