Holbrook, Massachusetts Demographics & Population 2026
During the 2020–2024 ACS period, Holbrook, Massachusetts had a total population of 11,380, the 86th largest community in Massachusetts, with a median household income of $115,210, which is 11% higher than the state average. The poverty rate is 7.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Holbrook Quick Facts
How Holbrook Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 11,320 | 11,380 | +0.5% |
| Median household income | $107,768 | $115,210 | +6.9% |
| Median home value | $436,500 | $465,400 | +6.6% |
How Holbrook Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 53 | National average: 61
Education
Educational Attainment (Adults 25+)
Holbrook Rankings in Massachusetts
Explore Massachusetts Rankings
Other Cities in Norfolk County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Quincy | 102,114 | $98,882 | 10.6% | $618,500 |
| Brookline | 63,266 | $142,101 | 8.7% | $1,246,800 |
| Weymouth Town | 58,505 | $102,714 | 7.7% | $552,100 |
| Braintree Town | 38,899 | $122,214 | 5.9% | $656,800 |
| Randolph Town | 34,878 | $109,573 | 8.4% | $496,400 |
| Franklin Town | 33,154 | $145,773 | 5.9% | $611,700 |
| Needham | 32,459 | $214,308 | 3.7% | $1,188,500 |
| Norwood | 31,542 | $107,030 | 8.8% | $651,700 |
| Wellesley | 30,347 | $250,000+ | 4.0% | $1,582,700 |
| Milton | 28,587 | $188,529 | 4.7% | $933,200 |
Cities Similar to Holbrook
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Maynard | 10,712 | $124,067 | $527,400 | 64.2% | 8.3% |
| Hull | 10,138 | $115,485 | $646,000 | 50.4% | 5.8% |
| South Yarmouth | 11,552 | $82,188 | $541,700 | 34.4% | 11.6% |
| Andover | 9,451 | $126,563 | $726,100 | 68.1% | 6.2% |
| Nantucket | 10,017 | $148,017 | $1,465,300 | 52.8% | 3.2% |
Population Overview
Holbrook is a small city located in Massachusetts, within Norfolk County. The total population is 11,380. It ranks as the 86th most populous out of 248 Census-designated places in Massachusetts.
Age Demographics
The median age in Holbrook is 42.8 years. This is 7% higher than the state median of 40.0 years.
Economy, Income & Housing
The median household income in Holbrook is $115,210. This is 11% higher than the state median of $103,960. It is also 43% higher than the national median of $80,734. The poverty rate stands at 7.7%. This is 23% lower than the state poverty rate of 10.0%. The unemployment rate is 2.8%. This is 45% lower than the state rate of 5.1%. The median home value is $465,400. Housing costs are 17% lower than the state median of $562,100. The home-value-to-income ratio is 4.0x. 84.0% of occupied housing units are owner-occupied. This homeownership rate is 34% higher than the state average of 62.5%.
Race & Ethnicity
The largest racial or ethnic group in Holbrook is White (non-Hispanic), making up 57.6% of the population. Black or African American residents account for 14.2%. The Black or African American population is significantly higher than the state average (14.2% vs 6.4%).
Education
34.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 27% lower than the state rate of 47.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.4%.
Data Sources & Methodology
All demographic data for Holbrook, Massachusetts is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Massachusetts state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 248 Census-designated places in Massachusetts. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
Free data download: Get all Massachusetts city and county demographics as CSV. Download Cities CSV | Download Counties CSV
Frequently Asked Questions
What is the population of Holbrook, Massachusetts?
Holbrook, Massachusetts has a population of 11,380 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Holbrook, MA?
The median household income in Holbrook is $115,210, which is 43% higher than the national median of $80,734.
What is the poverty rate in Holbrook, MA?
The poverty rate in Holbrook is 7.7%. This means approximately 872 residents live below the federal poverty line.
What is the racial makeup of Holbrook, Massachusetts?
Holbrook's population is 57.6% White, 14.2% Black, 10.5% Hispanic/Latino, and 5.5% Asian.
What is the median home value in Holbrook, MA?
The median home value in Holbrook is $465,400. The home-value-to-income ratio is 4.0x.
How educated is Holbrook, Massachusetts?
34.6% of adults (25+) in Holbrook hold a bachelor's degree or higher, and 12.9% hold a graduate or professional degree.