Ottawa County, Michigan Demographics 2026

Name: Ottawa County, Michigan Demographics
Creator: U.S. Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

Ottawa County, Michigan has a population of 301,203, the 7th most populous county in Michigan. The median household income is $90,502 and the median home value is $323,400. The poverty rate is 8.3%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Ottawa County Quick Facts

Population 301,203

Median Household Income $90,502

Median Home Value $323,400

Poverty Rate 8.3%

Unemployment Rate 3.5%

Median Age 36.5 years

Homeownership Rate 79.3%

Affordability Ratio 3.6x

Bachelor's Degree+ 38.9%

High School Graduation 94.5%

Cities/Places 12

Population 301,203 7th of 83

Median Income $90,502 24% higher than state

Poverty Rate 8.3%

Unemployment 3.5%

How Ottawa County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric	2019–2023	2020–2024	Change
Population	298,614	301,203	+0.9%
Median household income	$87,144	$90,502	+3.9%
Median home value	$291,200	$323,400	+11.1%

Median Household Income

Ottawa

$90,502

$72,875

National

$80,734

Median Home Value

Ottawa

$323,400

$231,600

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 8.8%

$25K-$50K 16.0%

$50K-$100K 30.8%

$100K+ 44.4%

Detailed income brackets

Under $10K

3.1%

$10K-$15K

1.8%

$15K-$20K

2.1%

$20K-$25K

1.9%

$25K-$30K

3.0%

$30K-$35K

3.8%

$35K-$40K

3.3%

$40K-$45K

3.2%

$45K-$50K

2.8%

$50K-$60K

6.6%

$60K-$75K

9.1%

$75K-$100K

15.2%

$100K-$125K

12.3%

$125K-$150K

8.5%

$150K-$200K

11.7%

$200K+

11.9%

Employment

3.5% Unemployment Rate State: 5.7%|National: 5.2%

66.9% Labor Force Participation

Housing Overview

Owner 79.3%

Renter 20.7%

Affordability Index Affordable

3.6x home value to income ratio

Median gross rent $1,211/mo 16.1% of median household income annually

People & Demographics

Age Distribution

Under 18

23.0%

18-34

25.2%

35-54

23.3%

55-74

21.6%

75+

6.9%

Race & Ethnicity

Diversity Index

Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 45 | National average: 61

Education

Educational Attainment (Adults 25+)

Cities & Places in Ottawa County

City	Population	Median Income	Poverty	Home Value
Holland	34,423	$75,865	10.3%	$252,200
Allendale	26,679	$70,150	29.8%	$307,900
Jenison	17,582	$89,593	3.7%	$281,600
Grand Haven	10,996	$60,669	14.5%	$250,100
Hudsonville	7,769	$91,280	8.3%	$285,700
Zeeland	5,665	$52,628	10.4%	$299,000
Coopersville	4,848	$67,131	9.5%	$244,100
Ferrysburg	2,959	$70,400	8.5%	$239,900
Beechwood	2,776	$71,275	29.3%	$277,800
Spring Lake	2,519	$88,365	7.3%	$320,200
Lamont	1,177	$150,438	0.0%	$460,300
Nunica	295	$60,515	0.0%	$327,100

Explore Michigan Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Ottawa County is located in Michigan with a total population of 301,203. It is the 7th most populous county out of 83 in Michigan. The county encompasses 12 Census-designated places.

Age Demographics

The median age in Ottawa County is 36.5 years. This is 9% lower than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Ottawa County is $90,502. This is 24% higher than the state median of $72,875. It is also 12% higher than the national median of $80,734. The poverty rate stands at 8.3%. This is 37% lower than the state poverty rate of 13.2%. The unemployment rate is 3.5%. This is 38% lower than the state rate of 5.7%. The median home value is $323,400. Housing costs are 40% higher than the state median of $231,600. The home-value-to-income ratio is 3.6x. 79.3% of occupied housing units are owner-occupied. This homeownership rate is 8% higher than the state average of 73.2%.

Race & Ethnicity

The largest racial or ethnic group in Ottawa County is White (non-Hispanic), making up 81.7% of the population. Hispanic or Latino residents account for 10.3%. The Black or African American population (1.5%) is well below the state average of 13.1%. The Hispanic or Latino population is significantly higher than the state average (10.3% vs 5.9%).

Education

38.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 20% higher than the state rate of 32.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.5%.

Data Sources & Methodology

All figures for Ottawa County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Michigan and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Ottawa County, Michigan?

Ottawa County has a population of 301,203, making it the 7th most populous county in Michigan.

What is the median income in Ottawa County?

The median household income in Ottawa County is $90,502 with a poverty rate of 8.3%.

How many cities are in Ottawa County, Michigan?

Ottawa County contains 12 Census-designated places.