Holland, Michigan Demographics & Population 2026
Demographic data: ACS 2020–2024 five-year estimates. Sources and methodology
During the 2020–2024 ACS period, Holland, Michigan had a total population of 34,423, the 32nd largest city in Michigan, with a median household income of $75,865, which is 4% higher than the state average. The poverty rate is 10.3%.
Holland Quick Facts
How Holland Changed
Change from the non-overlapping 2015–2019 ACS period to 2020–2024. Earlier dollar figures are adjusted to 2024 dollars; changes marked “no clear change” are within the combined 90% margins of error.
| Metric | 2015–2019 | 2020–2024 | Change |
|---|---|---|---|
| Population | 33,402 | 34,423 | +3.1% |
| Median household income | $70,153 | $75,865 | No clear change (+8.1%) |
| Median home value¹ | $186,206 | $252,200 | +35.4% |
| Median gross rent | $1,074 | $1,193 | +11.0% |
How Holland Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
- White: 65.1%
- Black: 4.1%
- Hispanic: 23.6%
- Asian: 3.4%
- Other: 0.2%
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 45 | National average: 61
Education
Educational Attainment (Adults 25+)
- < High School: 8.8%
- HS Diploma: 26.2%
- Some College: 21.8%
- Associate's: 7.4%
- Bachelor's: 20.0%
- Graduate+: 15.8%
Holland Rankings in Michigan
Explore Michigan Rankings
Other Cities in Ottawa County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Allendale | 26,679 | $70,150 | 29.8% | $307,900 |
| Jenison | 17,582 | $89,593 | 3.7% | $281,600 |
| Grand Haven | 10,996 | $60,669 | 14.5% | $250,100 |
| Hudsonville | 7,769 | $91,280 | 8.3% | $285,700 |
| Zeeland | 5,665 | $52,628 | 10.4% | $299,000 |
| Coopersville | 4,848 | $67,131 | 9.5% | $244,100 |
| Ferrysburg | 2,959 | $70,400 | 8.5% | $239,900 |
| Beechwood | 2,776 | $71,275 | 29.3% | $277,800 |
| Spring Lake | 2,519 | $88,365 | 7.3% | $320,200 |
| Lamont | 1,177 | $150,438 | 0.0% | $460,300 |
Cities Similar to Holland
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Eastpointe | 33,982 | $62,325 | $142,200 | 15.2% | 17.5% |
| Oak Park | 29,318 | $71,510 | $212,300 | 37.1% | 12.0% |
| Southgate | 29,366 | $66,118 | $173,600 | 21.5% | 9.4% |
| Midland | 42,724 | $73,325 | $203,900 | 44.6% | 10.3% |
| Madison Heights | 28,419 | $69,503 | $199,100 | 33.9% | 10.8% |
Population Overview
Holland is a mid-sized community located in Michigan, within Ottawa County. The total population is 34,423. It ranks as the 32nd most populous out of 745 Census-designated places in Michigan.
Age Demographics
The median age in Holland is 31.7 years. This is 21% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Holland is $75,865. This is 4% higher than the state median of $72,875. It is also 6% lower than the national median of $80,734. The poverty rate stands at 10.3%. This is 22% lower than the state poverty rate of 13.2%. The unemployment rate is 2.5%. This is 56% lower than the state rate of 5.7%. The median home value is $252,200. Housing costs are 9% higher than the state median of $231,600. The home-value-to-income ratio is 3.3x. 67.8% of occupied housing units are owner-occupied. This homeownership rate is 7% lower than the state average of 73.2%.
Race & Ethnicity
The largest racial or ethnic group in Holland is White (non-Hispanic), making up 65.1% of the population. Hispanic or Latino residents account for 23.6%. The Black or African American population (4.1%) is well below the state average of 13.1%. The Hispanic or Latino population is significantly higher than the state average (23.6% vs 5.9%).
Education
35.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 10% higher than the state rate of 32.5%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.2%. Notably, 15.8% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Holland, Michigan is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Michigan state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 745 Census-designated places in Michigan. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Holland, Michigan?
Holland, Michigan has a population of 34,423 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Holland, MI?
The median household income in Holland is $75,865, which is 6% lower than the national median of $80,734.
What is the poverty rate in Holland, MI?
The poverty rate in Holland is 10.3%. This means approximately 3,140 residents live below the federal poverty line.
What is the racial makeup of Holland, Michigan?
Holland's population is 65.1% White, 4.1% Black, 23.6% Hispanic/Latino, and 3.4% Asian.
What is the median home value in Holland, MI?
The median home value in Holland is $252,200. The home-value-to-income ratio is 3.3x.
How educated is Holland, Michigan?
35.8% of adults (25+) in Holland hold a bachelor's degree or higher, and 15.8% hold a graduate or professional degree.