Brandon, Mississippi Demographics & Population 2026
During the 2020–2024 ACS period, Brandon, Mississippi had a total population of 25,542, the 16th largest city in Mississippi, with a median household income of $92,783, which is 64% higher than the state average. The poverty rate is 8.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 64% above the state average — one of the wealthiest communities in Mississippi.
- 41.3% of adults hold a bachelor's degree or higher — top 10% in Mississippi.
Brandon Quick Facts
How Brandon Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 25,352 | 25,542 | +0.7% |
| Median household income | $93,073 | $92,783 | -0.3% |
| Median home value | $255,900 | $278,900 | +9.0% |
How Brandon Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 56 | National average: 61
Education
Educational Attainment (Adults 25+)
Brandon Rankings in Mississippi
Explore Mississippi Rankings
Other Cities in Rankin County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Pearl | 27,737 | $61,695 | 12.2% | $182,500 |
| Flowood | 10,587 | $83,880 | 13.4% | $342,200 |
| Richland | 7,346 | $66,558 | 12.7% | $125,800 |
| Florence | 4,696 | $86,308 | 6.7% | $230,800 |
| Cleary | 2,295 | N/A | 15.3% | $166,400 |
| Pelahatchie | 1,423 | $56,322 | 15.0% | $158,200 |
| Robinhood | 1,298 | $69,875 | 14.1% | $93,100 |
| Puckett | 463 | $69,286 | 24.8% | $173,800 |
Cities Similar to Brandon
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Clinton | 27,195 | $74,745 | $225,800 | 47.8% | 9.6% |
| Ridgeland | 24,587 | $66,038 | $275,200 | 51.6% | 9.9% |
| Oxford | 26,411 | $64,451 | $385,700 | 57.5% | 25.4% |
| Madison | 27,946 | $119,338 | $352,900 | 64.2% | 4.8% |
| Pearl | 27,737 | $61,695 | $182,500 | 28.1% | 12.2% |
Population Overview
Brandon is a mid-sized community located in Mississippi, within Rankin County. The total population is 25,542. It ranks as the 16th most populous out of 420 Census-designated places in Mississippi.
Age Demographics
The median age in Brandon is 40.6 years. This is 5% higher than the state median of 38.6 years.
Economy, Income & Housing
The median household income in Brandon is $92,783. This is 64% higher than the state median of $56,447. It is also 15% higher than the national median of $80,734. The poverty rate stands at 8.5%. This is 55% lower than the state poverty rate of 18.9%. The unemployment rate is 5.2%. This is 9% lower than the state rate of 5.8%. The median home value is $278,900. Housing costs are 64% higher than the state median of $169,800. The home-value-to-income ratio is 3.0x. 78.3% of occupied housing units are owner-occupied. This homeownership rate is 12% higher than the state average of 70.0%.
Race & Ethnicity
The largest racial or ethnic group in Brandon is White (non-Hispanic), making up 69.5% of the population. Black or African American residents account for 27.1%. The Hispanic or Latino population (1.7%) is well below the state average of 3.7%. The Asian population (0.4%) is well below the state average of 1.0%.
Education
41.3% of residents aged 25 and older hold a bachelor's degree or higher. This places Brandon in the top 10% of all cities in the state for educational attainment. This is 64% higher than the state rate of 25.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.4%.
Data Sources & Methodology
All demographic data for Brandon, Mississippi is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Mississippi state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 420 Census-designated places in Mississippi. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Brandon, Mississippi?
Brandon, Mississippi has a population of 25,542 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Brandon, MS?
The median household income in Brandon is $92,783, which is 15% higher than the national median of $80,734.
What is the poverty rate in Brandon, MS?
The poverty rate in Brandon is 8.5%. This means approximately 2,108 residents live below the federal poverty line.
What is the racial makeup of Brandon, Mississippi?
Brandon's population is 69.5% White, 27.1% Black, 1.7% Hispanic/Latino, and 0.4% Asian.
What is the median home value in Brandon, MS?
The median home value in Brandon is $278,900. The home-value-to-income ratio is 3.0x.
How educated is Brandon, Mississippi?
41.3% of adults (25+) in Brandon hold a bachelor's degree or higher, and 14.1% hold a graduate or professional degree.