Olive Branch, Mississippi Demographics & Population 2026
During the 2020–2024 ACS period, Olive Branch, Mississippi had a total population of 47,019, the 6th largest city in Mississippi, with a median household income of $100,606, which is 78% higher than the state average. The poverty rate is 4.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 78% above the state average — one of the wealthiest communities in Mississippi.
- An exceptionally low poverty rate of 4.6% — among the lowest in Mississippi.
- Near full employment with an unemployment rate of just 2.4%.
Olive Branch Quick Facts
How Olive Branch Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 46,538 | 47,019 | +1.0% |
| Median household income | $98,421 | $100,606 | +2.2% |
| Median home value | $269,900 | $290,000 | +7.4% |
How Olive Branch Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 56 | National average: 61
Education
Educational Attainment (Adults 25+)
Olive Branch Rankings in Mississippi
Explore Mississippi Rankings
Other Cities in DeSoto County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Southaven | 56,226 | $78,483 | 12.6% | $236,300 |
| Horn Lake | 26,647 | $53,311 | 19.0% | $171,400 |
| Hernando | 17,949 | $76,950 | 8.8% | $315,900 |
| Bridgetown | 3,195 | $139,224 | 1.0% | $344,500 |
| Lynchburg | 2,161 | $88,750 | 7.1% | $222,300 |
| Walls | 1,426 | $58,920 | 16.2% | $193,300 |
| Eudora | 620 | $89,391 | 8.2% | $263,900 |
| Lakeview | 596 | N/A | 10.1% | N/A |
Cities Similar to Olive Branch
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Southaven | 56,226 | $78,483 | $236,300 | 28.8% | 12.6% |
| Biloxi | 48,861 | $57,204 | $225,100 | 30.6% | 16.4% |
| Hattiesburg | 48,619 | $46,342 | $165,900 | 37.3% | 28.3% |
| Tupelo | 37,791 | $66,257 | $212,800 | 34.4% | 15.1% |
| Madison | 27,946 | $119,338 | $352,900 | 64.2% | 4.8% |
Population Overview
Olive Branch is a mid-sized community located in Mississippi, within DeSoto County. The total population is 47,019. It ranks as the 6th most populous out of 420 Census-designated places in Mississippi.
Age Demographics
The median age in Olive Branch is 38.0 years. This is 2% lower than the state median of 38.6 years.
Economy, Income & Housing
The median household income in Olive Branch is $100,606. This is 78% higher than the state median of $56,447. It is also 25% higher than the national median of $80,734. The poverty rate stands at 4.6%. This is 76% lower than the state poverty rate of 18.9%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 2.4%. This is 59% lower than the state rate of 5.8%. The median home value is $290,000. Housing costs are 71% higher than the state median of $169,800. With a home-value-to-income ratio of just 2.9x, Olive Branch is one of the most affordable housing markets in the area. 82.3% of occupied housing units are owner-occupied. This homeownership rate is 18% higher than the state average of 70.0%.
Race & Ethnicity
The largest racial or ethnic group in Olive Branch is White (non-Hispanic), making up 52.7% of the population. Black or African American residents account for 35.7%. The Hispanic or Latino population is significantly higher than the state average (6.3% vs 3.7%). The Asian population is significantly higher than the state average (2.1% vs 1.0%).
Education
31.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 25% higher than the state rate of 25.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.7%.
Data Sources & Methodology
All demographic data for Olive Branch, Mississippi is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Mississippi state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 420 Census-designated places in Mississippi. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Olive Branch, Mississippi?
Olive Branch, Mississippi has a population of 47,019 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Olive Branch, MS?
The median household income in Olive Branch is $100,606, which is 25% higher than the national median of $80,734.
What is the poverty rate in Olive Branch, MS?
The poverty rate in Olive Branch is 4.6%. This means approximately 2,151 residents live below the federal poverty line.
What is the racial makeup of Olive Branch, Mississippi?
Olive Branch's population is 52.7% White, 35.7% Black, 6.3% Hispanic/Latino, and 2.1% Asian.
What is the median home value in Olive Branch, MS?
The median home value in Olive Branch is $290,000. The home-value-to-income ratio is 2.9x.
How educated is Olive Branch, Mississippi?
31.4% of adults (25+) in Olive Branch hold a bachelor's degree or higher, and 10.3% hold a graduate or professional degree.